The challenge for writers of web content | Gerry McGovern

Sourced through Scoop.it from: www.gerrymcgovern.com

The Content Wrangler posted this up in his Twitter feed this morning, and it a really great article. I’ve heard this message before, but as disheartening as it seems (what? You don’t want to read what I’m writing? Why am I bothering?), it makes a great point of what customers DO want. Take a look. –techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, and BASF North America, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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2 Responses to The challenge for writers of web content | Gerry McGovern

  1. Larry Kunz says:

    Don’t engage. Inform.

    Don’t ask people to spend time with your content. See how you can save them time.

    It sounds good, but….Does that mean we should stop writing essays or long-form articles because “people” don’t want to read them? (Ever notice how writers use the term “people” as if it meant “everyone” when all it really means is “some people that I’m thinking of”?) If we follow Gerry’s advice, we — all people — will be the poorer.

    Sometimes it takes more than 500 words to develop a thought and make a case. “People” need to understand that.

    • I understand your point, Larry. Based on your comment, yes, the author could have framed it a little more succinctly. In the end, taking his point and your point into consideration, to me it boils down to the tech comm mantra: KNOW YOUR AUDIENCE. Some groups will need more in-depth content, and others need right-time-right-info content. If you think about it, the context of the content is the point here. Content writers need to think about the context in this instant gratification driven world that’s powered by mobile.

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