Michele Linn, VP of Content at CMI, applies a core concept of intelligent content – reuse – to content marketing. Find out how her team did it. – Intelligent Content
This is another great article from the Intelligent Content folks at the Content Marketing Institute. I understand the basics of intelligent content and reuse, but I haven’t used it in a way that’s similar to this in my professional work…yet. I’m hoping to take information from this article and pull it into my future work. This looks like a good introduction on how I–and you–can get started.