It’s one thing to write content for your content marketing efforts, and it’s another to write intelligent content.
The STC posted this in their newsletter, having curated it from the Huffington Post (and I, in turn, am curating this content myself now). Intelligent content seems self-explanatory, but it isn’t always as obvious as it seems. The author of this article lays down some great basic guidelines here that are truly the crux of writing for an intelligent content strategy.
Do you agree with these 5 guidelines, or do you think there are more? Include your comments below.