I know what you’re thinking. “Here we go again!” Social media, the one topic everyone likes to discuss but no one really understands from a business perspective. But I’m going to be bold and tell you that I became the No. 1 real estate agent in the nation because of my social media; $3.5 billion dollars in closed sales don’t lie. So give me a minute to explain, and hopefully at the end of this you will give me a thumbs up, and more importantly, access your own bottomless bank vault tha
Heaven knows that one of my guilty pleasures when I have free time (which isn’t too much these days), I like watching the evening line-up on the Bravo channel. Fredrik Eklund, the writer of this article and one of the stars of Bravo’s show, "Million Dollar Listing: New York", is an over-the-top personality, so when I saw this article and that it was written by him, I rolled my eyes . I did that because of his claim of being the #1 real estate agent in the nation. This might be true, but I would try to be a bit more humble about something like that. But that’s my personality–I will let people know about great things I do, but I’m not about to think that I’m bigger or grander than anyone else about it, even if people tell me that I’m the "it" girl. I’ve seen Eklund on TV enough to know he’s not above shameless self-promotion. So I was curious, if nothing else, to see if he actually had some words of wisdom here, or if it was actually a big plug to promote himself.
You can imagine my surprise when I read a great, relatable article about social media and how he uses it, and how easy it really is to use as a marketing tool. It comes down to providing a personal touch, which is something I’ve often said is missing from corporate social media blasts, no matter the outlet, and has been verified by what I learned in my digital marketing class over the past few months. Eklund actually has some great advice here that is easy to follow, and he’s proof that it works!
Read this, and tell me what you think of his advice. I think he’s spot-on from a marketing perspective.