I’ve only heard of Sitecore as a business that distributes content management systems, and this isn’t an endorsement for them because I really don’t know their products, but this information they are promoting for "experience marketing" as the next step beyond "digital marketing" is interesting. It does cover a lot of things that I know my digital marketing course has talked about. I think there will be a fine line in understanding privacy issues for some of this technology in the process. Watch the video and read the information they provide. Do you think Sitecore is tapping into the right thing? To me, it sure sounds like it.