Experience Marketing | Sitecore

Source: www.sitecore.net

I’ve only heard of Sitecore as a business that distributes content management systems, and this isn’t an endorsement for them because I really don’t know their products, but this information they are promoting for "experience marketing" as the next step beyond "digital marketing" is interesting. It does cover a lot of things that I know my digital marketing course has talked about. I think there will be a fine line in understanding privacy issues for some of this technology in the process. Watch the video and read the information they provide. Do you think Sitecore is tapping into the right thing? To me, it sure sounds like it. 

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, and BASF North America, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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