Mattel’s new Hello Barbie uses an embedded microphone to record children’s conversations and send their data to the cloud.
Since I’m learning a lot about digital marketing right now, and the "creepy factory" in determining when information is an invasion of privacy versus a wanted service, this article struck home. I mean, who thought that this was a good idea with a doll? I think I understand the original premise, but I can just imagine some Barbie cussing like a sailor eventually when it’s being trained to talk. :-S Not kid friendly, and with customers who don’t understand the information that they are providing is not necessarily public information.
Try again, Mattel.
Digital marketers and technical communicators can learn from this example when making content decisions.