Mattel’s new Hello Barbie uses an embedded microphone to record children’s conversations and send their data to the cloud.
Source: mashable.com
Since I’m learning a lot about digital marketing right now, and the "creepy factory" in determining when information is an invasion of privacy versus a wanted service, this article struck home. I mean, who thought that this was a good idea with a doll? I think I understand the original premise, but I can just imagine some Barbie cussing like a sailor eventually when it’s being trained to talk. :-S Not kid friendly, and with customers who don’t understand the information that they are providing is not necessarily public information.
Try again, Mattel.
Digital marketers and technical communicators can learn from this example when making content decisions.
–techcommgeekmom
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About TechCommGeekMom
Danielle M. Villegas is a technical communicator who currently consults for Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
