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The talent deficit in content strategy – Scriptorium

Content strategy is taking hold across numerous organizations. Bad content is riskier and riskier because of the transparency and accountability in today’s social media–driven world. But now, we have a new problem: a talent deficit in content strategy. Our industry … Continue reading →


This is an interesting article by @sarahokeefe of @scriptorium.  She is correct that there are content strategy jobs–I am seeing more of them now than in the past. The deficit of which she speaks is real, though, too. Some of the higher level skills required–like practical experience with DITA–is hard to find. I can write, I have done content management for many years, but I haven’t had to consciously use DITA, even though I know how it’s supposed to work and its purpose. The problem is, as Sarah points out, that many CSs need to learn these higher skills, and employers need to have some willingness to bring on employees who can learn. Um, I’m one of those! I bet many of you are, too. 


It makes me wonder, though…do organizations ask too much in finding talented people for a content strategy position? Is there any room for those of us who can be trained further and molded to help? I think that’s the question. 


What do you think? Include your comments below. 


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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