The talent deficit in content strategy – Scriptorium

Content strategy is taking hold across numerous organizations. Bad content is riskier and riskier because of the transparency and accountability in today’s social media–driven world. But now, we have a new problem: a talent deficit in content strategy. Our industry … Continue reading →

Source: www.scriptorium.com

This is an interesting article by @sarahokeefe of @scriptorium.  She is correct that there are content strategy jobs–I am seeing more of them now than in the past. The deficit of which she speaks is real, though, too. Some of the higher level skills required–like practical experience with DITA–is hard to find. I can write, I have done content management for many years, but I haven’t had to consciously use DITA, even though I know how it’s supposed to work and its purpose. The problem is, as Sarah points out, that many CSs need to learn these higher skills, and employers need to have some willingness to bring on employees who can learn. Um, I’m one of those! I bet many of you are, too. 

 

It makes me wonder, though…do organizations ask too much in finding talented people for a content strategy position? Is there any room for those of us who can be trained further and molded to help? I think that’s the question. 

 

What do you think? Include your comments below. 

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, and BASF North America, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
This entry was posted in Uncategorized. Bookmark the permalink.

What say you?

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s