Content strategy is taking hold across numerous organizations. Bad content is riskier and riskier because of the transparency and accountability in today’s social media–driven world. But now, we have a new problem: a talent deficit in content strategy. Our industry … Continue reading →
This is an interesting article by @sarahokeefe of @scriptorium. She is correct that there are content strategy jobs–I am seeing more of them now than in the past. The deficit of which she speaks is real, though, too. Some of the higher level skills required–like practical experience with DITA–is hard to find. I can write, I have done content management for many years, but I haven’t had to consciously use DITA, even though I know how it’s supposed to work and its purpose. The problem is, as Sarah points out, that many CSs need to learn these higher skills, and employers need to have some willingness to bring on employees who can learn. Um, I’m one of those! I bet many of you are, too.
It makes me wonder, though…do organizations ask too much in finding talented people for a content strategy position? Is there any room for those of us who can be trained further and molded to help? I think that’s the question.
What do you think? Include your comments below.