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Why Bloggers Should Own Their Blog and Not Be a Digital Renter

Would your rather own your home or pay rent to a landlord?Most people would probably choose home ownership. Sure, there might be a few positive reasons to rent a house, but let’s face it, the majority of people globally would choose to have their own house if they could.This makes a lot of sense because when you own the house, nobody can tell you to leave or tell you what you can or can’t do.The same thing applies to your blog.Why I’m Using Real Estate LingoRecently, someone in real estate sent


I caught this article on LinkedIn, and I couldn’t agree more with this! One of the best moves I made was creating TechCommGeekMom on WordPress, and relying on social media only to put the word out when I have something new on it.  I’m a big WordPress advocate, but there are other platforms to use as well. The author’s point of not "renting" is on target if you want to be a serious blogger. If you think about it, it’s like owning your own content–you want to make sure that you have control over it and how it’s presented, not have someone confine you based on a contract or something like that. Even using a curating tool like ScoopIt is still okay because I post it on MY blog, and I still have control over the blog content. 


If you are thinking about being a serious blogger, I implore you to read this. It’s really the first important step towards that goal. 



See on Scoop.itM-learning, E-Learning, and Technical Communications


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

One thought on “Why Bloggers Should Own Their Blog and Not Be a Digital Renter

  1. Yes, this is so important! It’s OK to use someone else’s real estate if you really aren’t sure you can commit to posting regularly. If you really want to build an audience, though, get your own site!

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