My friend, Nick Kellet, co-founder of List.ly, has this on his LinkedIn feed.
I confess…I am a fraud, too. You hadn’t figured that out yet? Really. It’s so obvious. Heck, I’m a fraud for posting this article about being a fraud, for heaven’s sake.
A big part of content strategy is learning how to reuse information in order to reshape it into something different and new. There are some great examples of this sort of thing in the article, and I’m sure you can think of many more.
Based on this article, are you fraudulent, too? Confess your sins below, and let’s commiserate.