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I told you so…The Time for Global Content Strategy has Arrived | Content Rules, Inc.

Two short years ago, I left a conference feeling demoralized. How could people care more about metrics than about their global content? This year was different.


I think almost everyone knows how much I love Val Swisher. I think I’ve learned a lot over the last 2-3 years from her that I’ve been able to apply towards my current job. I have to say that as I was coming into the content strategy scene, I wondered about the emphasis on metrics, too. It wasn’t something that I knew a lot about, and in my work I usually didn’t have to get too deeply involved in that part of it. This isn’t to say that metrics aren’t important, but rather I didn’t understand how that would supercede how one would have to look at the big picture, much like Val describes (and she’s in deep with this stuff much more than I am, so she would know). So, I can understand her joy in seeing this switch over time. It makes more sense to me, too. Read this! 


See on Scoop.itM-learning, E-Learning, and Technical Communications


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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