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The Infosnacker’s Guide to the 2014 LavaCon Tweet Stream

Marcia Johnston demonstrates how much data can be gleaned and experience shared from a conference Tweet stream like those for LavaCon 2014.


Hashtags are not flawless, but they are a great way to track a trend. I’ve often recommended to people to use hashtag searches when trying to find people with common interests, like #techomm or #elearning or #mlearning or #contentstrategy (you get the idea).  You can use hashtags to participate in a conversation, Twitter, the ones that predominantly lead the way with hashtags, is a great resource this way. (I don’t know if they started the hashtag movement, but they sure made it their own!) 


My friend Marcia Riefer Johnston wrote this interesting article about how Twitter hashtags came into play during the 2014 LavaCon conference (I was among some of those Twitter posts counted).  Doing analytics on this kind of social media stream is not perfect, as Marcia points out, but her study shows the impact of the hashtag for this event. 


Take a look. Really. Right now. Put your comments on what you think about the impact of hashtags below. 

See on Scoop.itM-learning, E-Learning, and Technical Communications


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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