Marcia Johnston demonstrates how much data can be gleaned and experience shared from a conference Tweet stream like those for LavaCon 2014.
Hashtags are not flawless, but they are a great way to track a trend. I’ve often recommended to people to use hashtag searches when trying to find people with common interests, like #techomm or #elearning or #mlearning or #contentstrategy (you get the idea). You can use hashtags to participate in a conversation, Twitter, the ones that predominantly lead the way with hashtags, is a great resource this way. (I don’t know if they started the hashtag movement, but they sure made it their own!)
My friend Marcia Riefer Johnston wrote this interesting article about how Twitter hashtags came into play during the 2014 LavaCon conference (I was among some of those Twitter posts counted). Doing analytics on this kind of social media stream is not perfect, as Marcia points out, but her study shows the impact of the hashtag for this event.
Take a look. Really. Right now. Put your comments on what you think about the impact of hashtags below.