11 Digital Media Shifts every CMO should know
My friend Nick Kellet, who is one of the co-founders at List.ly, has posted this fantastic article that compares at social media and media platforms. This article is truly a deep-dive look, so it’ll take some time to get through, but definitely worth the read. Digital media, as he points out at the beginning of his article, is always changing and shifting, and I think he does a really great job in showing how it’s currently shifting and how we need to change to adapt to the current mindset. If you work or are interested in social media-related work, this is a must-read.