Companies have long under-appreciated the role of techcomm in their organizations. That’s because management frequently regards technical documentation as a necessary cost, rather than as an opportunity to have a positive impact on customer relationships. Unfortunately, technical communicators often buy into this perception by seeing their value as limited to helping users answer their product ……
Excellent article by the Acrolinx team! Must read! These are all points that need to be kept in mind, and it’s something that I feel like I’ve been continually hearing about at conferences in the last few years. Read this now!