Content strategy has become buzzwordified, with many disciplines trying to take custody of its definition. It’s bigger than marketing, or information architecture, or even editorial, but all these fields are important to a successful outcome.
This is written by my friend, Helen Mosher, whom I’ve known for about 25 years. Helen is the one who introduced me to certain alternative bands, knitting, and blogging. We even shared a knitting blog for a time. Anyway, Helen is in the process of figuring out the next steps in her career, and discovered content strategy in the past year or so. She wrote this article as an analogy based on her writing and publishing background.
Do you agree with her assessment? I can say that I do consider myself a content strategist, and my job title happens to be "Web Publisher". But I also hold many of the other roles that she describes in this article. This is why I most often refer to myself as a "technical communicator", as it is much more of an umbrella term to cover all those different "hats" I wear. Technical communicators have to encompass all these roles. Some might concentrate on one aspect more than others, but I know I have to deal will ALL those aspects on a daily basis. So content strategy is a lot more that it looks, in my view, and it is an all-encompassing role. It’s never boring, that’s for sure.
Add your comments below, and let me know what you think. Also, contact Helen if you are interested in hiring her. I know she’s looking for additional work right now.