Reuse is a good tactic but a poor strategy

I’m hearing people talk more and more about developing a reuse strategy. This is troubling. Reuse is a tactic at best. It is not a strategy. At least, it is not a good strategy. Content strategy ha…

Source: everypageispageone.com

One of the things I like about Mark Baker is that he’s not afraid to tell it like it is, and present some counter-thoughts to popular thinking in tech comm that makes a lot of sense. When I saw the headline to this article, I knew I had to read this, and I’m glad I did. One of the things that I have found difficult to apply in my content management position is the practice of reuse as dictated by many. Mark’s article supports what I’ve experienced–it can’t always be used as heavily as one would believe.

 

Read this, and tell me what you think about his assessment.

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, and BASF North America, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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