I’m hearing people talk more and more about developing a reuse strategy. This is troubling. Reuse is a tactic at best. It is not a strategy. At least, it is not a good strategy. Content strategy ha…
One of the things I like about Mark Baker is that he’s not afraid to tell it like it is, and present some counter-thoughts to popular thinking in tech comm that makes a lot of sense. When I saw the headline to this article, I knew I had to read this, and I’m glad I did. One of the things that I have found difficult to apply in my content management position is the practice of reuse as dictated by many. Mark’s article supports what I’ve experienced–it can’t always be used as heavily as one would believe.
Read this, and tell me what you think about his assessment.