This week I read an article on Digiday titled, Confessions of a social media strategist. The article was published by an anonymous author who works at “one of the leading digital agencies in New York
This is a really good article that I found on LinkedIn. The author’s point in this article is that social media is not merely tweeting out advertisements for a company, but rather a true strategy needs to be put in place to create a community and build branding confidence. It seems common sense, but you’d be surprised. Read the article for more details on how this is achieved.
See on www.linkedin.com