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Nine Things You Should Expect From Your Social Media Strategist

See on Scoop.itM-learning, E-Learning, and Technical Communications

This week I read an article on Digiday titled, Confessions of a social media strategist. The article was published by an anonymous author who works at “one of the leading digital agencies in New York

Danielle M. Villegas‘s insight:

This is a really good article that I found on LinkedIn. The author’s point in this article is that social media is not merely tweeting out advertisements for a company, but rather a true strategy needs to be put in place to create a community and build branding confidence. It seems common sense, but you’d be surprised. Read the article for more details on how this is achieved. 


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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