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Why Real Life Relationships Are the Key to Social Media Success

See on Scoop.itM-learning, E-Learning, and Technical Communications

Think that we’re all bound for a future of 140 characters and thumb-ups? Here’s how your online relationships impact your real-world business. Everyone, please meet Carlos Hernandez, one of my very

Danielle M. Villegas‘s insight:

I’ve found that Twitter has been a fantastic way to meet people in the tech comm and e-learning world, and it’s allowed me to forge relationships–both professionally and personally–that I wouldn’t have otherwise.  I think I fit into all the categories of Twitter/social media user described in this article. I encourage you to read this, see where you fit in, and develop your own "tribe" in the process. I’ve been fortunate to meet many of my Twitter connections through STC and other tech comm and e-learning conferences, which makes the connections all that more rich. 


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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