Posted in Uncategorized

Passive vs. imperative linking

See on Scoop.itM-learning, E-Learning, and Technical Communications

Summary: Writers worry about whether links will distract users. To discuss this concern, we need to begin by distinguishing between imperative links that command the reader to click and passive lin…

Danielle M. Villegas‘s insight:

I’ve enjoyed chatting with Mark Baker when I’ve met him at conferences, and his blog certainly feels like an extension of conversations I’ve had with him. I’ve enjoyed reading the back-and-forth discussions he’s had with Tom Johnson of "I’d Rather Be Writing", and this is another contribution to one of their discussions (which is a response to Tom’s response for another one of Mark’s blog posts). Adding links within text is a slippery slope, and I think the conversation that Mark and Tom are having in their articles, which Mark tries to summarize and address in this blog post, show that it’s not as much of a cut-and-dry process as one would think. 


I highly recommend taking a look at this article–and the links. It’s a great discussion about the use of hypertext. 


See on


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

What say you?

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.