I recently argued that one of the top content marketing trends of 2014 will be hiring a director of content strategy (for more trends, see The Top 7 Content Marketing Trends of 2014). But what if your business can’t support a full-time content strategist? Can you develop a system that […]
This article is more about applying strategy to content marketing, but it still has some good points about how one should go about deciding some key content strategy points. Worth reading carefully.
See on www.forbes.com