We all tiptoe around the f-word. Failure, that is. Though, if you haven’t failed in business, you haven’t tried.
This is an interesting perspective on how to view social media, and it’s definitely worth reading. I think we’re all afraid of failure–I sure am–but there are some things to keep in mind when measuring successes versus failures. This article talks about that, especially in the view of social media exposure. My goal, as he summarizes, is to connect outside of social media, but use social media as the conduit to make that happen. Take a look at this article.
See on blog.hootsuite.com