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Jeff Barrett: Don’t Be Afraid to Use the F-Word in Social Media

See on Scoop.itM-learning, E-Learning, and Technical Communications

We all tiptoe around the f-word. Failure, that is. Though, if you haven’t failed in business, you haven’t tried.

Danielle M. Villegas‘s insight:

This is an interesting perspective on how to view social media, and it’s definitely worth reading. I think we’re all afraid of failure–I sure am–but there are some things to keep in mind when measuring successes versus failures. This article talks about that, especially in the view of social media exposure. My goal, as he summarizes, is to connect outside of social media, but use social media as the conduit to make that happen. Take a look at this article. 


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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