Twitter Kick: TV-Related Tweets Spur Most Users to Action, Twitter and Fox Study Says

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Twitter has argued that it can supercharge TV viewing, and now has more data to back that up: a new study shows that 92% of Twitter users have taken immediate an action — like tune to live TV or s…

Danielle M. Villegas‘s insight:

This was posted on LinkedIn, and it an interesting follow-up to my "Power of Social Media"-2014 edition that I wrote up the other day. There are some caveats about this study explained in the article, but even so, it shows that a)Twitter is not dead by any means and b) social media impact is not going away anytime soon.

–techcommgeekmom

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Author: TechCommGeekMom

Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present. View All Posts