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Big Idea 2014: Poor Communicators Need Not Apply

See on Scoop.itM-learning, E-Learning, and Technical Communications

This post is part of a series in which LinkedIn Influencers pick one big idea that will shape 2014. See all the ideas here.Technical skills matter. Doctors need to know the difference between an

Danielle M. Villegas‘s insight:

This is an excellent article that I found on LinkedIn this morning. I agree with the main points of this article. While I am not without fault on occasion myself, I do find that effective communications skills are quickly slipping away professionally, and this need to be readdressed in professional education. Having worked customer service/client services, where communication is key to ensure a happy customer, and now being in technical communication, I see this issue clearly.  This idea of clear communication is essential, as the author of this article correctly points out, as information is exchanged more freely and openly due to internet mobility. It disappoints me enough that  I find simple grammatical mistakes and even wrong data in online articles from various news sources. I was looking at an online magazine today from the UK where people were clearly mislabeled in photos, incorrect relationships were listed (in the case of the article I was reading, it was that Princess Margaret was married to George VI. No! George VI was her father!), and common grammatical mistakes that should have never been there in the first place. As I watch television show–especially the reality shows–it is often obvious to the audience what an issue is, and yet the players in a situation can’t articulate the issue effectively to resolve the problem.

As professionals of any kind, clear, articulate communication is key, and I’m glad to see that more professionals are starting to realize that as a world society, we need help and we need to correct this now!


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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