Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
All content is the owner's opinions, and does not reflect those of her employers past or present.
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TechCommGeekMom 
I like Darin’s post–except for the “viral” in the title. No blogger has power over all the things that need to converge to make a post viral. I think it’s counterproductive to set out with “viral” as a goal.
I understand your point. Even though, in my head, I hope that I’m writing about something that will go viral–at least capture a lot of people’s attention–it doesn’t mean that it will, no matter how much rewriting, editing and promotion I might do. It either clicks, or it doesn’t. Even so, I think the main point is that viral blogs aren’t spur of the moment. If they are really good, it’s because careful time and consideration were put into them.
Well said, Danielle.