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PC sales in ‘longest’ historical drop

See on Scoop.itM-learning, E-Learning, and Technical Communications

Global personal computer (PC) sales fall for the fifth quarter in a row, making it the “longest duration of decline” in history.

Danielle M. Villegas‘s insight:

This has been long predicted, and if you think about it, it’s not really all that surprising. Tablets have made everyday computing affordable and accessible. PCs, in my mind, are for the "heavy lifting" tasks beyond simple media, e-messaging and web browsing. Most people don’t do the heavy lifting on a daily basis, especially in their personal lives, so naturally tablets are an affordable way to stay connected. 

Those in technically-related jobs, like tech comm, e-learning, web development, etc. need those heavy-lifting machines, but we’re also buying machines in a way that we don’t upgrade as quickly anymore. For example, I bought my laptop in 2010. I’ve upgraded the RAM, replaced the battery, but I also bought a machine that wasn’t the cheapest or slowest processor at the time. It’s a 1st generation Intel iCore 5. That’s a minimum now, but wasn’t then. I usually upgraded my machine every 2.5-3 years, but I think I can hold out on my laptop for another year–maybe two. PC manufacturers have to rethink their sales to be like cars. You could perhaps lease a laptop or desktop for 2-3 years (some actually do that), or think long-term where a person could have the machine for more time than the average leasing term, like 5-7 years–or more. If PCs were built and upgradable much like a person can maintain a car, I think laptops wouldn’t decline so much.


Even so, like I said, the average person on the street uses a tablet or smartphone to connect in ways that a PC isn’t needed. Perhaps sales expectations and dynamics need to shift.


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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