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All The Wired Editors Are Becoming “Content Strategists” — Is This A Leading Indicator Of The Future Of Marketing?

See on Scoop.itM-learning, E-Learning, and Technical Communications

Yesterday, Wired Senior Editor Michael Copeland announced that he’d be joining venture capital superfirm Andreessen Horowitz (A16Z) to lead “content strategy.” Though the firm is known for

Danielle M. Villegas‘s insight:

My friend Helen (@hhmosher on Twitter) posted this on LinkedIn. It’s definitely a great article that shows something that we tech comm peeps already knew–that content strategy hold a lot of importance these days, and it’s good to understand what it is and how to use it. 


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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