A great article from Scott Abel. It’s amazing to think that content strategy just isn’t thought about much, yet it truly needs to be the backbone of all information output. I can attest from my own experiences at various companies that this is true, or it’s not done as fully as it should be. I know I’m trying to do my part at the job I have right now to get people think about content strategy for various microsites that I work on.
Great information to think about!
See on thecontentwrangler.com