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I’m a writer. So, explain to me why I should know HTML?

It’s been a while since I’ve written here. It’s been a very busy year! I’ve started articles for the blog, but then forget or don’t finish them. I’ll catch up eventually.

In the meantime, this topic has been really relevant to me lately, and I figured that I’d share my thoughts on it.

My first disclaimer is that I am not a developer in any shape or form. I leave that to my husband who’s been doing it professionally for about 30 years now. However, as I’m often known to say, I know enough to be dangerous. And that amount I know has actually helped me immensely in my career.

I originally started learning HTML about 22-23 years ago. Yes, HTML hasn’t changed that drastically since the 1990s. I was working for one of the early e-learning dot-com companies. It was the position that in my mind truly started to launch me into a tech comm career, although I didn’t know what tech comm was or know this would be the launching point at the time. We were building a continuing education portal for various financial companies, and in order to make customizations of the splash pages, I needed to learn a little bit of code. As I started helping out with some of the customizations more and more, I asked my manager if the company would be willing to pay for me to take a course at the local community college so I had a better understanding of what I was looking at, and could do a better job with these customizations that were being used in both the splash pages and building the content for the learning sites. They agreed, and off I went. I still have the textbook because the basics were so easy, and if I forget something, then I can still look it up. But taking that course and applying it to that e-learning platform for our clients was just the start of something that helped to propel me in my career.

Years later, I started a content management job using SharePoint. Now, this was long enough ago where the content author/managers could still go into the backend of editing fields into the HTML. People were always being told that they could copy and paste directly from Word, and the formatting would stay the same, but the reality was (and still is) that Word adds all sorts of extraneous code that’s not needed, and when that combines with the CSS (Cascading Style Sheets for those who don’t know–the code that set the general formatting for the page(s)), it wouldn’t always look all that good, especially when it came to tables. This job was at a financial company, and boy, did they like their tables, and they would always look horrible. I would grab the HTML code for the pasted tables, put it into Dreamweaver where I could look at both the code and the front view at the same time, and I would either rebuild the tables or work on taking out that extraneous code that Word would leave in. Once I’d get it to where it needed to be, I’d copy the code back into SharePoint and…voila! A perfect table! I got a reputation for being the “Table Queen”, always fixing everyone’s tables on their pages and fixing the formatting.

Fast forward to now. I’m liking my job, and I’m part of a team that’s worked in SharePoint (no access to the HTML, though) and a new knowledge management system (KMS–similar to a CMS), and sure enough, the CSS that’s been provided by the outsourced developers to customize the system they are using is, well, terrible. We figured out some tricks to work around it, but it’s not unusual for me to get a request from someone on my team asking me to–again–fix a table, fix the bullet points, or the section alignment, or something along those lines. Just today, my manager couldn’t figure out why the bullet points she wanted to make in a text field weren’t working. And so I went into the HTML code on the backend, went through the section line by line (fortunately, it wasn’t a big section), and had to tweak the code and manually fix it so that it aligned properly again and the bullets were done correctly. I’ve turned into the go-to person to fix these things in the system.

Am I a developer? Oh, heck no. Not by a long stretch. There are times even the HTML baffles me, and I’ll ask my husband to look at something and see if he sees something I can’t. He’ll be able to show me where there’s an issue (it’s usually something small in JavaScript, which I can kind of read, but couldn’t write), or determine that it’s not on my side with the HTML, but must be part of the CSS that I don’t have access to. But having a basic understanding of HTML has also helped me understand what I’m looking at in PHP, JavaScript, and definitely understand how XML and Markdown work. In fact, when I taught Technical Editing a few years ago at NJIT, I included several weeks of a crash course in HTML, XML, and Markdown, because so much editing these days–if not done through comments and “track changes” in Word, is done fixing code–not always with an text editor.

HTML, XML, and Markdown are pretty easy to learn once you get the hang of it. Does it help you as a technical writer or technical communicator? Yes, absolutely. You don’t have to be a writing software documentation or writing API documentation to know that having these basic coding languages under your belt can be helpful. Just using standard CMSs and KMSs often will use these. Knowing how to go into the code to add that Oxford comma in the sentence, or to realign the row of a table–it makes a big difference. It also opens up opportunities to learn more and take on more important and interesting projects down the road. It’s a game changer for technical writers because this allows them to be more than just writers–it allows them to be more multi-functional in a technological world. (And again, to put this in perspective, the KMS that I’m helping to build is about Human Resources stuff, and I still help to write the knowledge articles, too!) So I’ve found learning these basic web languages to be instrumental to my growth and my career as a technical communicator. I’m needed not only because of my regular technical writing skills, but I have that extra “something” to contribute as well.

What do you think? What are your experiences? Include your comments below.

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What is UX Writing? | UX Booth

There’s a new job in town. Google’s looking. Amazon’s looking. Dropbox, Paypal…many of the big players in tech are now looking for User Experience Writers. This week, Kristina Bjoran explains how writing-focused user experience designers will be a critical part of the way we design for experiences from here on out.

Source: What is UX Writing? | UX Booth

I can’t remember where I found this or who originally posted this, but I thought this was an excellent article about UX writing. I’m starting to find that UX writing and UX content is starting to emerge as something that is greatly sought. I’m fortunate that I’ve had experience with doing this over the past few years. I agree with the author that often employers trying to find a UX writer by looking towards copywriters first, and then sometimes they look for technical writers. I think UX writers fall somewhere in between those two disciplines. They are still technical communicators, but it’s a slight niche of knowing how UX and content should work, and how user interface (UI) should work. Copywriters might understand how to use the punchy marketing language needed to incur action, but technical writers understand how to use plain language and the technicality of directing people on how to navigate digitally to allow the user to get to where they want to go.  So, really, in many respects, a UX writer is both a copywriter and a technical writer, with a little something extra built in.

What do you think? Is UX writing becoming its own discipline? What’s your experience with UX writing? Share your comments below.

–TechCommGeekMom

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A Reminder That ‘Fake News’ Is An Information Literacy Problem – Not A Technology Problem

Beneath all “fake news,” misinformation, disinformation, digital falsehoods and foreign influence lies society’s failure to teach its citizenry information literacy: how to think critically about the deluge of information that confronts them in our modern digital age.
— Read on www.forbes.com/sites/kalevleetaru/2019/07/07/a-reminder-that-fake-news-is-an-information-literacy-problem-not-a-technology-problem/

This is an argument I often make with the Academic Outreach team of my STC chapter, especially considering that 3 officers were History majors as undergrads.

Information literacy is a big part of content strategy. Understanding what is truly important is a huge chunk of us helping clients decipher what is needed moving forward.

This is a great article about information literacy, which goes well beyond technology.

–TechCommGeekMom

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TaxoDiary – Taxonomies in Information Science

TaxoDiary – Taxonomies in Information Science
— Read on taxodiary.com/2018/08/taxonomies-in-information-science/

Thanks to CJ Walker for posting this on LinkedIn.

This is a big part of my job right now, and this is an excellent way to clarify the difference between what a thesaurus is and taxonomy is. Taxonomy really is about the organization of the content so that the hierarchy makes sense.

Another analogy that I’ve used–which I got long ago from Val Swisher of Content Rules is how one can organize a closet. You can put the pants together, the shirts together, and the jackets together, but you could put all the red clothing together, all the blue clothing together, etc. Neither way is wrong, as long as it makes sense and others can follow the flow.

Except with me these days, it’s more about pharmaceutical departments and procedures. Still, even with those topics, we need to scale it back all the way to what are the objectives of the website we’re building, and how do we structure the website so that users can find what they need quickly and easily. Start with the foundational basics, and build from there.

I highly recommended this article if taxonomy isn’t your strength. It shows that it’s not as hard as it seems.

–TechCommGeekMom

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Remembering Carrie Fisher, Writer

As the list of favorite celebrity talent seems to grow even as 2016 comes to an end, I thought it would be good to share this video, created by the website, The MarySue.

Carrie Fisher, one of the latest stars to have passed (just today, at this writing), is usually thought of for her iconic role as Princess/General Leia Organa in the Star Wars movies. But while I enjoyed her in those roles, I think I appreciated her more as herself. She wasn’t only an actress who appeared in other roles than the Star Wars movies, but I was always impressed by her success as a writer. I admit that I haven’t read her books (but I think I need to look into them now), but I saw the movie based on one of her books, Postcards from the Edge.  I always enjoyed watching interviews with her, especially in recent years. I know she was very open about talking about her battles with substance abuse and mental illness. She made it okay for people to realize that you can “have it all” and still have some serious issues, and come out of it in one piece. She helped to de-stigmatize mental illness and show that there can still be a smart, witty person attached to that mental illness who can contribute to society.  And for that–I am grateful she made her mark.

The video below also showed a related talent that used her writing skills, specifically as a script doctor. Now doesn’t that sound like a cool job? What struck me in this video was what she’s quoted as saying in the end of why she stopped doing it. It was something that as a technical writer/communicator, has happened to me, and I think happens to a lot of technical communicators these days. We contribute ideas and work for what we do, and don’t get the fair credit or compensation for it. How many times have I done “tests” for companies only to not get the job or hear back from them? Yeah, unfortunately it seems, based on Carrie Fisher’s comments, that it’s not only for technical writers, but script writers as well.

Carrie Fisher was incredibly human–she wasn’t afraid to show her vulnerabilities, and we loved her for it. She definitely knew, by the end of her life, that she had a lot of worth as a person of many talents, and she used them. She will definitely be missed by this geek mom.