If you’ve ever worked in UX or CX or content strategy, this is an article for you that you can relate to. I know having worked and/or dabbled in content strategy, UX, and CX, many of the scenarios presented in this article were things I experienced and was frustrated about to no end.
See if you relate to this article as well, and include your comments below.
Ooh…she’s going into controversial territory here… (Well, yeah, I am. What’s new?)
I’ve heard some people say that the COVID-19 pandemic and world events really has them looking at life very differently now on a number of levels. One of those levels for me has been dealing with how do a show the world my principles in a positive light? How do I practice my principles through my actions? These are tough ethical and moral questions for anyone, but this time period in my life and our world’s history is truly bringing this to the forefront, for sure.
As there’s a good segment of technical communicators out there who are looking for work due to the pandemic, it’s a good time to be thinking about those things. For me, it’s not only doing what’s right for me and looking for jobs that appreciate what I can offer and that I can enjoy my work, but also what they are doing. As I get older, sticking to some of my principles gets to be a bigger issue, and how I can apply my values within my work and still stay true to my beliefs and sleep at night knowing that I hopefully did the right thing through my work.
Now, looking at my work history, I didn’t always work for places that always had a good reputation. At the time, I kept a blind eye that as long as I wasn’t part of that segment of the business doing the “dirty work” thinking I was okay. As I’ve gotten older, I can’t do that so much anymore. I have to feel okay that what I do serves a better cause overall, and that I can agree with the company’s mission and ethics. We all have different levels of where we stand on issues, so in some instances this can be hard. For example, if you are a person who is strongly against fossil fuels, but the industry where you live is primarily gas and oil, then there are going to be difficulties. But if you also knew about the things that the company is doing to make cleaner fuels and other earth-positive products, you might not be quite as strict about where you work. It’s a slippery slope.
It also applies to the people you work with as well. I’ve been fortunate that most of the people that I’ve worked with hold the same values that I do, and that makes work easier as well when dealing with others. If you come from the same or a similar perspective on something, interpersonal relationships with others is easier. You don’t have to agree with everything, but you generally know that if someone’s holistic ethical approach is the same as yours, you’re going to be fine.
As I continue to find my next gig, this becomes important to me. I don’t want to apply to a company that supports causes that go against my standards. I don’t want to work for a company that cheats people or treats them poorly–whether they be their employees, consultants, or even their customers. I prefer to work for companies that do look out for those who work for them and their customers, and make it a point to make it part of their internal conversations.
Like I said, it’s a slippery slope navigating in this crazy world right now, but it’s something we should all be conscious of. Where do you want to be? What do you want to support? Is where you work a place that supports the betterment of others and helps elevate us all? Our principles and ethics can slide. What might be a deal breaker for you isn’t for me, and vice versa. And that’s okay. But we should all be conscious of this, especially in tech comm work. Why? It’s actually part of our job, if you think about it. We write manuals, how-to guides, policies and procedures, training, and a host of other forms of content that are meant to help others get things done on an equal level, or at least provide a means of balancing things so things can be equal. Localization and globalization is part of that. It’s built into what we do.
So, as you continue, just think about how influential technical communicators can be in this respect. And make choices that are right for you, and right for the world that you want to leave behind.
There’s a new job in town. Google’s looking. Amazon’s looking. Dropbox, Paypal…many of the big players in tech are now looking for User Experience Writers. This week, Kristina Bjoran explains how writing-focused user experience designers will be a critical part of the way we design for experiences from here on out.
I can’t remember where I found this or who originally posted this, but I thought this was an excellent article about UX writing. I’m starting to find that UX writing and UX content is starting to emerge as something that is greatly sought. I’m fortunate that I’ve had experience with doing this over the past few years. I agree with the author that often employers trying to find a UX writer by looking towards copywriters first, and then sometimes they look for technical writers. I think UX writers fall somewhere in between those two disciplines. They are still technical communicators, but it’s a slight niche of knowing how UX and content should work, and how user interface (UI) should work. Copywriters might understand how to use the punchy marketing language needed to incur action, but technical writers understand how to use plain language and the technicality of directing people on how to navigate digitally to allow the user to get to where they want to go. So, really, in many respects, a UX writer is both a copywriter and a technical writer, with a little something extra built in.
What do you think? Is UX writing becoming its own discipline? What’s your experience with UX writing? Share your comments below.
Simple A’s Maxwell Hoffman happens to be a good friend and mentor of mine. I’m lucky and honored to have him as one of my cheerleaders. Maxwell recently wrote and excellent article about structure and semantics for context in content for Simple A’s blog and for the ISTC.
His article starts, Content becomes intelligent, flexible, and capable of scalable personalization through structure and semantics.
Content drives customer experience (CX). In order to achieve optimal CX, we need the ability to manage multiple variations of content components that are dynamically assembled as relevant experiences, based on the context of the customer’s touchpoints. We need the ability to create a content component once, then reuse and deploy it many times, in many ways. This requires structured content with an intelligence shaped by semantics.
Structuring content within a well-defined content model makes content scalable, reusable, adaptable, and measurable. We cannot create real-time, personalized conversations at scale without structured, intelligent, semantically rich and truly accessible content.
He continues the article breaking down how we can create content models based on reusable content (do I hear DITA?) and how we model content has direct impact on user and customer experience. This is the foundation of intelligent content, if you think about it.
It’s a well-written article, and I highly recommend that you take a look at it.
I know it’s been a while since I’ve written. The last year or so has been overwhelming as I overloaded myself with too many things, and I’m actually in the process of trying to reclaim myself and my time in the process. When you overextend yourself, it takes a toll.
I can’t remember the last time I wrote, but I changed jobs. While I liked being a content strategist, there were elements of where I was that didn’t fit right for me. If it’s not a good fit, you move on, so I was able to do that. Now, I’m working close to home at something new, and still getting a feel for what’s going on, so I’m not going to say too much about it, other than it goes back to my content management roots a bit, and I need to give some more time to acclimate to the job.
In the meantime, I recently went on our annual family vacation, which this year took place in Toronto, Canada. We enjoyed our time there so much that my son is convinced that he wants to move to Canada and be a Canadian. I don’t have a problem with that! If it wasn’t so cold in the winter, I probably would want to live there, too.
We drove to Toronto from our house, and we decided to stop about halfway going north and coming back, which ended up being a good decision due to weather and traffic issues (mostly in NJ, no less! Ugh!). We made our halfway-mark pitstops in Corning, NY, which is the home of the Corning Glass company and the Corning Museum of Glass. Some may remember Corning because of their housewares items (my family had Cornelle dishes with harvest gold flowers growing up) and Pyrex, but they also invented Gorilla Glass that’s used on cell phones. The museum is a lot more interesting than it sounds–it not only has beautiful art installations and history of glass exhibits, but also science-based exhibits about uses of glass. The museum also has live glassblowing, and for a fee, you can create a small item with the help of a professional glassblower in their studio hot shops. (I took advantage of it, and made a sculpture that sits in my bedroom.) It was so cool!
As a result, I was inspired to watch a new show on Netflix called “Blown Away”, which is actually a competition show in the same vein as Project Runway, Top Chef, or one of those other creative skills shows, but in this instance, it involves–you guessed it–glass blowers. I binge-watched the series over the last couple days, and I’m more fascinated by it than ever, wishing the closest hot shops to visit that teach weren’t in Philadelphia or Asbury Park (in other words, not anywhere close to me).
Here’s the trailer for the show:
But as I reflect on the show, it occurred to me that glassblowing is a lot like working in technical communication. Follow me on this.
While watching the show, you saw a lot of different things going on with glass. Sometimes the contestants had to make functional pieces, and other times it had to be artistic. Each challenge had a theme, which sometimes would be taken literally or figuratively by the artist/glassblower. Each contestant often had assistants to get the pieces finished, and time constraints. There were finished pieces that were incredible, and some, well, were crap. And there was a lot of broken glass, needing to start over, or pieces that didn’t quite come out as expected. Here’s what I could pull from that in relation to technical communication.
This really was a show about the creation of content, which is what technical communicators do. Instead of hot glass, our medium is content. Content, like glass, can be manipulated into all sorts of shapes, sizes, textures, and forms. It is never solely developed by one person alone, but rather you can have a main creator and supporters who will help it happen, or several creators who have to make all the pieces work together. Sometimes it takes several tries before you get the content right. You often have time constraints. And sometimes, just as you think you have it perfect, it will break on you, and you have to start over or try to rescue what you can from the broken remnants. Sometimes the end result comes out as you expected or better, but there are many times it comes out not as all as you envisioned or not well at all. Content can be robust, or it can be delicate. But when you spend a lot of time paying attention to details, allowing due diligence for the creation process, think outside of the box, and use a lot of precise skill, you can create something many can enjoy or use.
The part that ties it together most is that glassblowing and technical communication are both about blending science and technology with art or creativity. While many of the techniques used by glassblowers hasn’t changed in a century or more, it’s using something familiar to try to find new and creative ways to make something wonderful while understanding the technical aspects of working with glass–the science, the physics of it all. Technical communication is not much different. While it might not always be as artistic as colored glass pieces, it’s still having an understanding of science and technology on some level, and using skills to turn that science and technology into something beautiful–it is an art style of its own to turn technical jargon into something comprehensible, readable, and digestible in print or digital form.
So, next time you doubt yourself, think of yourself, a technical communicator, like a glassblowing artist. You are going to make mistakes, you’re going to break things fairly often, but when you refine your skills and focus, you too can make wonderful works of art.
You must be logged in to post a comment.