Tag Archives: testing

Online Student Again, Part 11: I passed!

Posted on May 7, 2015 by TechCommGeekMom

After a delay due to server hacks at Rutgers University, I finally got my grades while I was vacationing in Ireland. My final grade was a B+ for my Digital Marketing class! While in recent years, I have had a … Continue reading →

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Posted in Uncategorized | Tagged capstone project, content marketing, content strategy, digital literacy, digital marketing, digital strategy, Distance Learning, DIY education, e-learning, education, edupunk, elearning, higher ed, higher education, Information, Methods and Theories, mini MBA, mlearning, mobile learning, NJIT, online course, online learning, Online Teaching and Learning, Rutgers, Rutgers University, social media, tech comm, techcomm, TechCommGeekMom, Technical communication, technical communications, technical writing, testing, tests | Leave a comment

Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

Posted on April 5, 2015 by TechCommGeekMom

Anytime I think of any kind of tech comm analytics, I don’t think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at … Continue reading →

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Posted in Uncategorized | Tagged A/B testing, actions, Alexa, Amazon, B2B, B2C, BarnRaisersLLC, behavior metrics, Big data, channels, Compute.com, content strategy, Conversion rates, customer engagement, digital literacy, digital marketing, direct marketing, Distance Learning, DIY education, e-learning, education, edupunk, elearning, gains and investments, Google, Google Analytics, Google Trends, Google Webmaster tools, HubSpot, Joe Gollner, Key Performance Indicators, keywords, KPI, KPIs, Learning, m-learning, management, Mark Lewis, Marketing.Grader.com, mass marketing, Methods and Theories, metrics, mini MBA, mini-MBA certificate, mlearning, mobile, mobile learning, return on investment, Rob Petersen, ROI, Rutgers, Rutgers University, Site search, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, testing, web analytics, XML Metrics | 9 Comments

Tag Archives: testing

Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

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