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Confessions of a Failed Technical Communicator

homer_confession
Really, Father, my only sins are beer, donuts, beer, donuts, not knowing DITA, beer, donuts…

“Bless me, Father, for I have sinned! I am a failure in technical communications.”

OK, perhaps in many eyes, I haven’t been a failure in technical communications. It will be five years this spring since I graduated with my Masters degree in Professional and Technical Communication from NJIT. In many ways, that feels like it was just yesterday, and I’m still a “new graduate”. But with the change this year in my STC Membership that’s moved from “Student” to “New Professional” to “Classic”, I supposed I’m not anymore.

While graduate school gave me a good foundation to move forward, I learned very quickly that I needed to continue to educate myself. As I attended conferences and presentations, and paid attention to discussions in social media, I found out that graduate school lessons barely cut the surface. I’ve tried my best to continue my studies by attending as many webinars, conferences, and presentations that I can. I even took another university graduate certificate course on digital marketing, hoping to get some insight that might help me going forward.

However, in the end, I failed to do one thing that might actually boost what I’m doing as a fledgling content strategist, and thus, my confession: I needed to learn DITA.

For those of you who don’t know what DITA is, it’s the acronym for Darwin Information Typing Architecture, and it’s a commonly used method for creating structured authoring using XML coding. The idea is that documentation done using DITA methods will allow for single-sourcing for content elements, and equally make it easier to integrate that content into print or digital outputs in a super-organized, modular way. It’s a standard that helps because it’s generic to almost any system out there. Any system that can read XML can read a DITA document, for the most part. When moving from one system to another, the content can stay intact if done using DITA/XML methods.

I don’t remember learning much about DITA in grad school, other than understanding what it was in general as I explained it above. I never learned the details. In my work life so far, I haven’t needed it.  It’s always been unstructured authoring. I try to take some small steps to create some single-sourcing content when possible in content management systems, but that was hard to do sometimes. One of my recent jobs made me realize that we needed some sort of structured authoring done, but I didn’t know how to go about it. We created our own coding tags to describe things going on in copy decks. It wasn’t the best, but it was better than nothing.

In the past year, I’ve tried to figure out ways to continue to improve my skills, and make myself more marketable as a content strategist/content manager. I talked to the leading experts in the field. (It’s one of the benefits of getting involved with the STC and attending STC events–you get to know these people personally.) And the one thing that seemed to come back to me again and again was that I had a good resume, and I have some great skills under my belt, and they knew that I was a good writer from this blog. The biggest sore spot in my skill set was that I lacked an important skill–knowing DITA and using it.  And while I looked for jobs in my area that included DITA practices (I think I’ve only seen one listing in three years), I’ve been assured that if I could learn DITA, the remote/telecommuting possibilities could be much better for me. And since remote opportunities are my best bet right now, I have to do what I need to do to make that happen.

So, as the saying goes, I bit the bullet. Fortunately, the STC was promoting a course about DITA Essentials taught by Bernard Aschwanden, the Immediate Past-President of the STC, and the proprietor of Publishing Smarter. Bernard’s a great instructor, and he’s taking it nice and slow. One of the best parts of the course is hands-on experience, even if it’s in the simplest ways. That’s the way I tend to learn best–learn the logistics of how something is done, then I need to learn to do the work through trial and error.  Last week’s assignment was particularly challenging for me. While I understood what I had to do conceptually, since I was also trying to familiarize myself with a few XML editors at the same time while applying what I wanted to do with my assignment, I got very frustrated. I sent in my assignment, along with notes about where I was getting frustrated and needing some guidance. Bernard assured me that all would be well, and asked me if he could use what I had turned in for my assignment for the most recent class. He also warned me to have a glass of wine ready while taking class, because I’d be needing it. Yikes!

I was told to prepare for the onslaught of big corrections to my DITA homework with a glass of wine. I took the suggestion seriously, thankfully.
I was told to prepare for the onslaught of big corrections to my DITA homework with a glass of wine. I took the suggestion seriously, thankfully.

The glass of wine was done by the end of the class, and yes, he ripped my assignment apart, but it was okay in the end. I knew there were problems with it, and he showed me where my original thought process was correct, but I didn’t know how to execute it properly. One of the mistakes I was making was my use of XML tags, particularly using the correct ones. While the XML editing apps all have guidance features to help you with using correct tags in certain situations, I still wasn’t using the best choices. Most of that was because I’m not familiar with what these XML tags mean, so I was using them at face value. For example, I was using a step example tag in part of my content, and Bernard understood why I used it, but felt that the way I used it was incorrect, and didn’t allow for cleaner coding. Okay, I can deal with that, especially when he demonstrated the correction.

So, as much as I’m struggling with DITA, I do understand the essential concepts behind it now. My biggest problem is learning how to use it beyond the most elementary tasks. I haven’t had any “real world” scenarios to date when I could implement and learn how to use the XML editors and use DITA practices in writing or rewriting content.  I need to figure out how to find content and start having a way to truly play with something so that I can get the full experience of that trial and error to master DITA.

After the STC course that Bernard is teaching, I plan to follow-up with Scriptorium’s DITA tutorials as well, and see if I can learn some more about XML coding. I have a lot to do to figure this out, but I know that in the end, this will be a big skill that will make a lot of difference in how I approach content. The content strategist skills I already have acquired have helped me frame DITA much more easily than if I learned this with no prior knowledge. But, I can tell that I still have a long way to go before I feel that I’ve mastered this.

So, this ends my confession. I have needed to learn DITA.  If it’s not taught in university classes in technical writing, it should be. I think it would have saved me a lot of frustration, and provided more opportunities for me sooner. If I can get a better handle on this, I’m hoping that I can start exploring how XML Editors can integrate with CMSs, like Adobe CQ. I’m not an Adobe AEM developer (I’m not a developer at all!), but I know how to create websites and pages with AEM, and hopefully I can start figuring out how to integrate those skills with DITA skills. I was told by one mentor, that would make me a very desirable job candidate, and I think she’s onto something. Of course, I need to brush up on my AEM skills, since it’s been a couple of years since I’ve used them regularly, but with all things, once you master them, it’s like riding a bicycle. You might be a little unstable at first, but you never quite forget how to do it once you get started back into it again.

Here’s hoping that in 2017, DITA will become a “bicycle” skill for me. I’ll go say a few rounds of the Rosary in the meantime for my penance.

(What do you think? How important is DITA in technical writing? I’ve heard some say it’s a passing trend, and others say that its usage continues to grow. Include your comments below.)

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Off the wall presentations featuring Ben Woelk – Content Content podcast episode 11 – ed marsh dot comed marsh dot com

Ben Woelk, technical communicator and Information Security Office Program Manager at the Rochester Institute of Technology, talks about being an introverted leader and how it’s changed his career and his passion. Mentioned during this episode Ben Woelk on Twitter STC … Continue reading →

Source: Off the wall presentations featuring Ben Woelk – Content Content podcast episode 11 – ed marsh dot comed marsh dot com

That’s right! Ed’s got another webisode of ContentContent up, and this time, it’s with Ben Woelk! Ben was one of the first people I met when I first got involved with the STC, and he’s been one of the great mentors I’ve had within STC ever since then.  I remember him putting me at ease at my first STC Summit because I was rather shy and hardly knew anyone, and he was awesome in assuring me that all would be well–and he was right.  His take on introverted leadership has been catching like wildfire in the last year, as I think he’s tapped into something that many technical communicators grapple with–how to be a leader when you are an introverted person.

Take a listen, and let Ed know what you think about the webisode!

–TechCommGeekMom

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What technical writers can learn from a WordPress plugin – ed marsh dot comed marsh dot com

The Yoast SEO WordPress plugin made me rethink not only about how I write for the web, but also in my technical writing career.

Source: What technical writers can learn from a WordPress plugin – ed marsh dot comed marsh dot com

My buddy, Ed Marsh, has written and excellent article about the benefits of using some of the WordPress plug-ins out there, and how one tool in particular helped him see inefficiencies in his own WordPress site, as well as with other WordPress sites he’d been working on.

I use the WordPress hosted site for my blog, so I haven’t tried in this plug-in, but knowning Ed, he put this particular plug-in through its paces, and it sounds like a great resource.  Read more at the link above.

Do you know of any other good WordPress plug-ins that are helpful? Share them in the comments below.

–TechCommGeekMom

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Where’s TechCommGeekMom? Good question…

wheres-waldo
You’d think that “Where’s TechCommGeekMom?” would be a variation of “Where’s Waldo?”. You might not be too far off…

Yikes. It’s been quite a while since I last wrote any entries. I apologize for that. I am keeping up with Facebook, Twitter, and LinkedIn (not Google+ so much), so people do know that I’m alive and well.

The last few months or so have been incredibly busy. Much of my summer has been making the long commute to the office and back almost every day. I’ve gotten a bit of a reprieve for August when I’ll be working from home most of the week, due to an arrangement I made with my director so that I can stay home part of the time while my son is home for the last part of summer break. I’m grateful that.

Despite commuting issues, working on the UX team I belong to can be stressful. I finally settled into the position, and only now I’m feeling okay about speaking up and asserting myself. Yes, I’m a closet introvert, despite my seemingly outgoing personality. We’ve had a lot of very tight deadlines lately, and have not been given ample time to create UX artifacts that completely do justice to a given project, but that’s the way it goes, unfortunately. I’m fortunate that the team I’m on is full of good people who are both total professionals and who support each other’s efforts.

For my part, as I’ve continued to adapt, there have been intense frustrations and tears shed, and a few tiny victories in between. Writing copy for UX design has been a challenge, but I have to say that I think I have a good knack for it. Sometimes my copy gets overruled, but sometimes I know I come up with something good. It’s not like it’s something like marketing or customer service-related content, or even help content, but debating the semantics of “edit” versus “modify” versus “update” when writing customer-facing instructional content is the kind of stuff that gets my brain to work at its best. The other day, I needed to change the text on a button, and the text had to be instructional and have a marketing slant at the same time. I asked the UX graphic designer the limit of how many characters I could use in that space. She said it had to be less than 31 characters–including spaces. The fewer characters there, the better. I got it down to 21 characters including spaces. Those are the kinds of challenges I like! So, work has been truly occupying a lot of my time and energy for the most part.

Even though I have been told that I’m doing a good job and I provide a fresh perspective on the content being created, I decided that this was not the job for me. I asked my manager not to renew my contract at the end of the month because it’s really not the kind of work I want to be doing. I gave it a try, but this kind of writing–not to sound conceited–was not what I went to grad school to do. I know I can contribute much more than what’s expected at this job. I think my abilities are more than labelling buttons and headers or writing two instructional lines at a time. My manager was understanding, fortunately, which I was glad about.  This means that I need to figure what my next move is.

I have also been continuing my part-time gig doing content management for my old job. While it doesn’t provide me with many hours, it does help me keep my foot in the door of the content strategy and management world. I also enjoy that job, so even if it’s just a few hours a week, it’s a good thing.

I’ve also taken on a volunteer position. I was elected to be the vice-president of the STC-Philadelphia Metro Chapter (STC-PMC). Of course, I don’t know what I was thinking. I wanted to help, and I was encouraged. Now, I’m trying to hustle and learn what the position is about while trying to get the job done! The VP of the STC-PMC, in addition to supporting the chapter president, also acts as the program manager for the chapter. So, I’m trying to figure out how to coordinate several meetings for the upcoming program year. While my chapter president is very supportive, and we work well together, it’s a little overwhelming. What was I thinking? I’m trying to get as much done now during the summer so it won’t be as high pressure in the fall, provided everything is in place at that point. I’m also co-chair of the CONDUIT conference, so I’m trying to get some things started with that as well. I want to do well as VP at this point, because it’s really my first crack at any kind of leadership position I’ve had in almost two decades, and I need to feel good about something related in my career.

I’m in a weird position in my career right now.  I’m not so young anymore, and I have experience. I know that I do good work, I can make intelligent decisions, and that when given the change, people value what I have to contribute.

BUT…when looking for appropriate work, I’m either inexperienced (not enough years doing something), not enough background (content marketers=a marketer who understands content, not a content strategist who has some understanding of marketing, for example), or I don’t know the right software. I’ve often seen rare positions come up that were totally appropriate, and then find that they were an hour and half (or more) commute away one-way, or they didn’t pay enough, or both. I’m starting to lose confidence in my abilities because I’m losing chances to gain experiences. Or, the only way to gain experiences is to take steps backwards. I’ve already stepped backwards several times in the past year, and I’m fearful of falling off the cliff’s edge now.  At the same time, I’m trying to figure out what direction I should try next. Or better yet, I’m trying to figure out what direction I should go in that aligns better with my interests, not what the “market” says I should do.

The irony is when I attended TC Camp this past weekend, I felt validated in my abilities. I could learn from others who were more experienced than I am, yet I found that I could speak competently about the subjects discussed at hand. I didn’t sound like an idiot, and people found what I said helpful. One friend/attendee even asked me if she could pick my brain about how to approach a project she had. I never had that happen before, but I was happy to offer the approach I had used and suggested some tools she might want to try. For a day, I felt like a real technical communicator again!

I know my weaknesses. I’m not MBA material, I don’t know medical, pharma, or financial terminology, and I’m not a person with web development in my background beyond HTML and being able to manipulate Javascript, PHP or other coding languages a bit. Yet, somehow, where I live, to get a job as a tech writer, you must have a strong background in one or more of these things. They want SMEs who can write, not writers who can learn to be SMEs. Nobody wants to train. You are either an entry-level, right out of college kid who has some of this know-how and is willing to be paid peanuts, or you’re a person who’s been doing more complicated jobs for about a decade or so.  There doesn’t seem to be much for something in-between, or opportunities for people who have raw skills and the foundational experience that would lend well to different positions. Nobody–or at least very few–want to train a potential employee anymore. And thus lies the rub of my frustrations these days.

I’m trying to figure out whether I need to get more training on my own. Even if I did pursue that, I really don’t know what direction to go in anymore. I was told to learn DITA, but guess what? There are no DITA jobs near me, so that would be a little pointless. UX jobs? Well, I don’t have enough design background to apply for something. I have several interests within the tech comm world, but none of it seems to align with positions available in my area. It seems like instead of “one step forward, two steps back”, I keep falling farther and farther behind, and my prospects get weaker and weaker as I get older and all the skills I gained in grad school and other former positions become a faint memory.

Where in the World is Carmen Sandiego
Hopefully the rest of my life this year will not be something similar to “Where in the World in Carmen Sandiego?” Hopefully, you’ll find me here!

The STC-PMC VP role alleviates some of that frustration, even though it has its own issues. At least within the STC-PMC, I have a great amount of support, and enough space to learn, fail, and pick myself up again without dire consequences.  I feel more confident in that role. I can’t say the same for the rest of my career at the moment. While I don’t have a direction, I knew that staying longer where I have been lately was not good move for me. I want and need to be able to do more, and I am in a spot where financially I can take the break, and I have the support of my family and my tech comm community behind me while I figure out my next steps forward.

So, that’s where I’m at. TechCommGeekMom might still be looking for her place in the tech comm world, but I’m hoping that with a little luck, maybe what I’m looking for will be found. I’m hoping that in coming months, I’ll be able to bolster this blog again, and you’ll see some more content coming through.

But I’m still here!