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A First-Timer’s Summit: Why the STC Summit Now?

See on Scoop.itM-learning, E-Learning, and Technical Communications

Today we introduce our second regular guest blogger, Danielle Villegas, also known as TechCommGeekMom. Danielle is attending the STC Summit for the first time this year, so we’ve asked her to blog about her expectations and excitement approaching the Summit, plus her experiences at the Summit…

Danielle M. Villegas‘s insight:

This is my first in a series that I’m writing for the "STC Notebook" blog, which is "the official voice of STC and the tech comm community." I’m excited to be writing for the STC official blog–it’s a huge honor! Please stay tuned for the next installments!

–techcommgeekmom

See on notebook.stc.org

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I’m not a writer. Wait…you say…I AM?

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I still remember sitting at my little desk at school one Friday afternoon when I was in first grade. It was the early seventies, and Friday afternoons were usually the time where all of the kids would have a little free time to paint, play, build puzzles, etc. I remember working on some sort of story, drawing the pictures and writing my words on the lines provided, and thinking, “When I grow up, I want to write stories.” I was told that people who wrote stories were authors, so for a while, I went around telling people I wanted to be an author. It sounded a little more prestigious to me that being something else at that age.

As time went on, I lost that desire to be an author because I lost my initial love of writing. I had lots of ideas in my head, but I didn’t know how to put them on paper in a way that captured someone else’s imagination in the same way that it was in my imagination. I grasped at figuring out how to write lyrical details in my stories. I also ran out of ideas. It was just a few short years later that my concept of being an author–let alone a writer–died. I hadn’t even graduated from elementary school. My perception was that writers were really smart and creative people, who were huge book lovers who wanted to create the same thing. Writers and authors were so imaginative that they created whole books of wonderful stories with such intensive details. I could never come up with such a thing. I succumbed to just trying to learn to read books for pleasure (and for me, it took a lot for a book to give me pleasure, since I was often forced to read for school or even during the summers), and while I read plenty of fiction, I also read a lot of non-fiction. I tended to gravitate (and still do), after a while, towards non-fiction simply because I felt I could relate to the people in the various biographies or history books that I read. And let’s face it…sometimes truth is stranger than fiction.

As I got older, my grasp of grammar was always good, but talking about literature in any language hurt my head. When I went away for my undergraduate studies, I initially declared my major in International Affairs, but then switched to History when having to take literature classes in French for the IA degree just made me ill. It was in my last two years of college that I had a great mentor (Thanks, Dr. Hughes!) who convinced me that I was a good writer and editor. I couldn’t understand how this professor thought my writing was good when most thought it was just okay. I thought he was just being nice. My best friend would always ask me to edit her papers, and she would end up with an A while I ended up with a B. But did I think I was a good writer? No.  Better than average? Maybe, but not really a good writer. I was not creative, but I could research the heck out of a topic, and pull together quotes and facts really well. But that wasn’t writing…or so I thought.

As my professional career took off, I had to write response standards for consumer affairs departments of major companies. I had some great training in the process, I will admit, but some of it just seemed second nature to a point. Proper grammar, using manners when writing, and just writing coherently seemed to be a skill that I had in great quantity.

It wasn’t until I got to my first post-stay-at-home-mom job that I started to understand that my writing skills were not as shabby as I thought. With a little more training in technical editing (although I didn’t know it was called that), I was starting to get pretty good at it, and…blimey…I liked doing it. Going to graduate school  sealed it for me. Suddenly, I was writing at the highest academic level I had in more than twenty years, and I was getting very good grades. What? That can’t be right. I’m not a writer…I’m a web designer…yeah…that’s it. But a web designer who took editing courses and liked that too. It was a weird conundrum for me. For over thirty-five years, I had not thought of myself as a writer, and here I was…writing.

This blog has been the pinnacle of realizing the truth. Sure, I might not be the great American novelist who will be winning a Pulitzer Prize or Newberry Medal anytime soon. But being a writer simply means being able to express your voice however you want to express it. Being a writer is saying what’s on your mind, but being able to substantiate what you are saying as well.The response I’ve gotten from this blog has been enormous to me, even though by some standards it’s still on a very small, niche scale. And believe me, all the attention I’ve gotten is highly appreciated. I think it’s that it’s a childhood dream that was long forgotten come true. I might not write fairy stories, and I’m not a journalist, but I am a writer.

This realization crystallized for me in the past six months due to several requests I’ve had to write articles for other sources. First, it was to help talk about my experiences at Lavacon’s Adobe Day. Next, it was the request to write some articles for my local STC chapter for the next couple of newsletters. But I think it’s the latest writing requests that I’ve have me excited. I’ve been asked to write some articles all about the 2013 STC Summit–before, during and after the event. I’m really excited about doing all this writing! While it’s not like I haven’t been trained in how to be a writer, everything I’ve done–especially in the past year–has lead to this. I am REALLY a writer now! I speak about what I know as well as what I don’t know, and I speak from the heart. I share stories and information as best as I can. If someone else can write it better, I share it as well.

I’m a technical writer, and it suits me. My training in history and my experience in business, as well as my training in technical communications has brought me to this point. I look forward to continuing to write here, and I’ll be sharing all those requested articles here as well, referring to their respective sites, once they are published.

Now, about that book…not sure about that yet. That creativity block is striking again. Perhaps someday I’ll have a revelation and it’ll come together.

In the meantime, if you are reading this, thanks for helping me become a writer.

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A true test of mobile versus…not.

MP900435893A recent event has made me discover that I will be tested in understanding how my true use of mobile technology will really be in the near future.

How did I come to that discovery?

I recently sent in a proposal to do a presentation, and I was notified over the weekend that the proposal has been accepted! I’m really thrilled for a number of reasons. First, it’s the first time I’ve actually sent in a proposal to do a presentation, so to have it accepted on the first try is pretty good. Second, this presentation will be the first real professional presentation I’ve ever done to a large group. I’ve done presentations, but not on this scale before. Third, it’s going to be for the STC’s Mid-Atlantic Technical Conference, hosted by one of my home chapters, the STCPhiladelphia Metropolitan Chapter, in early March of this year. Less than a month and a half away from this writing! So, it’s going to be nice representing my own chapter, and being able to sleep in my own bed instead of traveling too far to do this! 😉 So, for a number of reasons, you can see that I’m actually very excited and honored to be included, especially considering that I’m still a “young” professional in the technical communications field.

But in receiving this acceptance, I realized that now I have to actually put everything together for this presentation. I have the foundation for it, which is what I forwarded to the conference’s review committee, so that’s not the issue. Now the issue is pulling it all together to be a stellar presentation. I know I can do a presentation, but I need to create some sort of slideshow or PowerPoint content that can be displayed while I actually present.

Now, I know what you are thinking. You are probably thinking, “But TechCommGeekMom, you are a technical communicator. Surely you know how to do, at least, a simple PowerPoint presentation?” Indeed, I do know how to do that, and do it well. I also know some other tools to use as well. That’s not the issue or the problem either. I have a bigger problem to figure out. The problem is whether to create the slideshow in PowerPoint on my laptop, and bring my laptop with me, OR…create the presentation in Keynote on my iPad, and bring my iPad with me. There’s always the third option of creating the presentation for both, and bringing both, but I’d like to avoid doing that, if possible.

On the one hand, using my laptop is a guarantee. We know that a laptop can generally hook up to video/VGA/ HDMI cables that most conference centers use, so that’s not a problem. But I have a BIG laptop–a big 17-inch screen one. It’s a little on the heavy side. I bought it during grad school for the big stuff I had to do, and sometimes still do, with web design, writing large papers, and for the big power-lifting tasks that one needs a laptop.

On the other hand, I am the huge proponent of using mobile devices, and having a means of creating a slideshow on my iPad presents a new option that I haven’t had in the past. I could buy a cable (or two) that could hook up into a conference center‘s video system– I don’t mind the expense of getting the necessary cables to do that–but I don’t want to be left standing with an iPad and a bunch of cables that may not be compatible with the video screen system, thus no presentation other than me and my big mouth. (I could pull that off–just a speech alone, since I remember giving presentations even in my school days before computers were even present in schools, but that’s giving away my age now…) But let’s face it–pictures and words on a screen are much more entertaining than verbal words alone in this day and age. Since I don’t know what this conference center has, I have to second guess what’s there. This is my preference, but this is not guaranteed to work.

So, here’s a crowdsourcing question for anyone who’s reading this, especially if you have done professional presentations on the road. What should I do? Should I plan on bringing the laptop and create a standard PowerPoint formatted presentation? Or, should I plan on practicing what I preach about using mobile devices, namely using my iPad, and create the presentation on that? If I should use the iPad, what extra cables should I purchase? Or, should I just plan on creating it on both, and bringing both?

I especially need the help of those who do presentations on the road often. Who has used an iPad? Who has used only a laptop? What are the advantages and disadvantages in either instance? What has worked best for you?

Let me know what your suggestions are in the comments below. I really would love to get some input on this! Thanks!

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So, what’s ahead in Tech Comm for 2013?

Mathematician working on calculus equationShortly after the obligatory reviews of 2012 come the obligatory predictions about 2013. Sometimes such predictions are on target, and sometimes the predictions are rather ludicrous. One has to admit, though, some of the ludicrous ones do become true, and some can be purely entertaining.

So what are my predictions for 2013? Good question. I don’t really have any idea.

The past year has been a total whirlwind for me. As I mentioned in my last post, so many things happened to me that were unexpected, and there was so much more information learned than was expected that I wouldn’t know where to begin to make such predictions.

It’s also the time of year that one makes resolutions. As we know, most people have a difficult time sticking to New Year’s resolutions. I am no different. If I could keep a resolution, I would look like a supermodel. 😉 Instead, I try to set goals instead of resolutions. Goals are more realistic, because like resolutions, they are usually for some sort of better condition in one’s life, but there aren’t always time limitations as to when this goal will be achieved. I was determined to get my Master’s degree in two years. It took two and a half years, but I still attained my goal. You get the idea.

Most of my goals this year related to doing things around my house that have been waiting for years, such as remodeling my 30 year old kitchen, or putting new carpeting on the stairs. I’m also trying to see if I can try to travel more this year, because that one whirlwind trip to Portland, Oregon for Adobe Day was exciting for me, and it gave me a break from the humdrum of regular life while infusing my brain with new, uselful information.  I am hoping that I can get to the STC Summit this year, but I have to see about that–it’s not cheap if you haven’t been working for a while, and you don’t have a company to pay for it. It’s on the U.S. East Coast this year, which makes the travel itself easier and more affordable, but the conference–even the early bird rates–are a lot for a newbie technical communicator. But, I’m hoping with the new job, I’ll be able to afford it. Time will tell. I’ve also set a goal that I want to go back to the UK for a visit. I love that country, and haven’t been in twenty-one years. I found out that I have a cousin that lives in London who is an educational technologist, so catching up with her in person rather than through Facebook should be fun.

But what about professionally? I start my new job as a Web Publisher on January 3rd. I’m excited, nervous and anxious all at the same time. I’m always like this when I start a new job. It’s that, “What did I get myself into?” feeling that just about everyone gets. Don’t get me wrong–I think this is going to be a great opportunity for me, but after being out of full-time work for so long, it’s going to take some adjustment to get back into the swing of things. I’m sure I can do the job and do it well. It’s just the “newness” of it all that gets me. Some find that feeling exciting, but it’s nerve-wracking for me until I truly understand my role. I want to do well, after all. So since my job is supposed to involve a lot with content management, some writing, some web design, and even a little bit of videography and audio manipulation, it should be good. They are all things I can do well, and look forward to doing. I’ve been told that if I do well, there are other potential projects beyond this one I’ve been hired for, so I want to do well. I am excited to be a full-fledged technical communicator now after waiting in the wings for a while.

So, as far as predictions, I can’t make any, but perhaps I can make suggestions–specifically suggest some technical communication goals for consideration for the next year, based on what I’ve learned in the past year.

First, THINK MOBILE. This is foremost. It doesn’t matter whether it’s for e-learning/m-learning or just for simple websites, mobile is essential going forward. I think a lot of companies are in denial of this, thinking that tablets and smartphones are a fad, but they really aren’t. I don’t have specific stats anywhere (and feel free to contribute them in the comments if you have them), but I feel like I’ve read that smartphones outnumber landlines worldwide now, and mobile devices are used much more than desktop-style devices as well.  On the road, more people are likely to bring a tablet and/or smartphone than a laptop for basic information that they need to obtain. But, as we all know as technical communicators, mobile devices are not laptop replacements necessarily, so we need to write accordingly for this different devices. A huge portion of 2012 seemed to show me that tools like Adobe’s Technical Communication Suite 4 (see more information in the top right column) and other software tools are keeping up with the times, and providing HTML5 support as well as providing single-source solutions for both desktop and mobile content. As technical communicators, we need to push the agenda that these kinds of tools are essential to more efficient workflows for us, but also are an investment in content management as well.

Related to that, as technical communicators, there’s a real need to push the use of better content. There is always some crossover between marketing communications and technical communications, but in the end, from my own experience, technical communicators have a better edge in managing and writing content. No offense, mar comm writers, but there’s a point–in my view–that marketing communications gets a little too fluffy. It’s too much about the sales and gimmicky verbiage instead of really giving customers the information they need to make informed choices about products and services. Advertising is one thing, but if a customer is going to a website or app to get more information, it’s because they want INFORMATION, not a sales pitch. I’m a consumer, and I’ve also been a consumer advocate in my career, so I’ve been on both sides of this, and I have to side with the consumer on this one. A sales pitch can initially draw a content consumer into your website or app, but once that is done, you want that consumer to be either able to come back, or provide such excellent information that they don’t come back. If there’s good support provided on a site with pertinent information, then there’s customer satisfaction. It’s that simple. And yet, so many companies don’t completely realize this. I don’t know how many companies I’ve seen where the writing is…well…not up to par (to be polite), and I didn’t have the permission to fix it to be more succinct and to the point to help the consumer or audience of the content. It frustrated me to no end. And yet, when I’d try to explain to authority figures that the writing going on wasn’t working well because it was too long winded and needed to be pared down for easier reading while still getting the main points across, I was ignored.  There was a Beastie Boys song called, “You’ve Got to Fight For Your Right to Party!”, and it relates to this, as it makes me think that technical communicators need to fight for their right to, well, do their jobs! We have the skills and know-how, and we can help to elevate companies that should be cutting edge to that level. I can think of so many companies that think they are cutting edge and are actually way behind instead,  very much in denial. Or, for whatever reason, companies would not invest in the technical communications of the company when that’s where the money would be well spent.

I get very excited about technical communications because while it’s been a field that’s been around for about 100 years (give or take a few years), it still is working to earn the full respect that it needs. With technological advances, technical communicators have huge opportunities to really show what they can do. Right now, with the huge and quick advances made in mobile technology especially in the last few years, this is definitely a time when technical communicators can shine. We have to exert and advocate for ourselves to carve out our place more definitively. We need to adapt to the changing environments to make sure that we are not expendible, but rather necessities. We need to be multi-specialists rather than specialists.

I’m sure you get the idea by now. These concepts are what have been driven into me by the best of the best in the tech comm business in the last year, and I know this is what need to move technical communications forward.  When I entered my MSPTC program at NJIT three years ago, one of the motivating factors for entering the program and continuing with the program was not only the subject matter, but predictions that the technical communications field was going to have a big surge. I want to be part of that wave, and be one of the movers and shakers of the movement. I’m hoping that all technical communicators reading this will look at the new year as an opportunity to help shake things up in the world using the skills that we have. Whether we promote m-learning, single-source content management, or just emphasize clearer, better writing, our mission is clear. Make content better for ALL consumers of information. Make this your New Year’s goal– no matter how big or small your contribution is, make your content BETTER.

If goals like that can be achieved, THAT will be what’s ahead for Tech Comm in 2013.

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What did you do to get that Tech Comm job?

MH900431660As the news continues to spread that I finally got a full-time job after a year of searching, one of my friends from Adobe suggested that I should write a post about how I got the job, with the purpose of encouraging others that they, too, can find a tech comm job.

Well, I won’t lie. It wasn’t easy. And my path may not be the right path for everyone, but I think there are some universal elements that can be recommended here. As this blog has often been a testament of my job searching woes and questioning what seemed to work and what didn’t, all I can do is recall what seemed to work for this particular interview that got me the job, and what lead me to that moment. In a nutshell, it was a lot of hard work.

Let me first start by bringing this recent article to your attention:

Employers may be aggravating the ‘skills gap’

The article explains that in the US, while there isn’t a lack of unemployed workers, there is a lack of skilled workers in specific professions, and that employer demands of finding such workers instead of making a small investment in training otherwise competent workers is contributing to the problem. Gone are the days when, if you had half a brain and could learn how to do things, your employer would hire you and train you on that specialty. Most of my career was done this way. After college, I had a degree in hand, and could show that I could speak, write well, and think on my feet, so I was trained as a consumer affairs rep for a national manufacturing company. I would pick up different skills as I went from job to job, learning and gaining skills as I went along, eventually even shifting from a client services career to an IT career. But when I returned to the workforce after a brief stint away to be a stay-at-home mom, I found that wasn’t always the case anymore. In the last year or two, I can tell you that I KNOW this isn’t true anymore, or it’s a rarity. The article above mentions the loss of the time honored tradition of apprenticeships, something that may need to have a comeback. I supposed that internships are similar to apprenticeships, but they are far and few between as it is, especially for a mom like myself trying to get back into the workforce to help the family finances. Most are for school credit, instead of a small wage to learn a skill or craft. Possibly good for some students, but not that good for the rest of us who have to support ourselves or family.

In a sense, I had to create my own apprenticeship. In economic hard times, necessity is the mother of invention, and this mother needed to invent a new career out of necessity. My first full-time job after the onset of motherhood gave me the direction–technical communications. From there, I had to figure out how to better establish myself as a technical communicator, and eventually become one in the field.

So as not to bore you with my long story of how I finally arrived at this moment of getting a job, I’ll cut to the chase of what I think helped me in the end.

1) Don’t be afraid of being a multi-specialist or generalist. I know that several weeks ago, I questioned this, because this seemed to be a huge roadblock for me. In the end, it was the fact that I was a multi-specialist, I think, that picqued the employer’s interest. Yes, I could work on a CMS system, but I also know a lot about m-learning, social media, web design and yes, I can write. I think that the more I discussed what I knew about each topic, the more I could see eyes of the interviewers light up.

2) Create an e-portfolio of your work. This was really helpful for me. As much as I could say that I could write, create audio and video files, understood web design, and understand social media, I had PROOF. My e-portfolio could provide samples of most of my skills so that employers could see for themselves. While my e-portfolio originally started as my capstone project for graduate school, it has been enhanced and appended several times after graduation to appeal to prospective employers as well as those who just want to understand my work.

3) Get an education. You don’t necessarily need to go out and get a Masters degree like I did, but if you feel deficient in any field and there is any course available that will allow you to gain some new skills, take advantage of it. Even if I had only taken that first introductory course in grad school, I feel like I would have gotten ahead more than if I didn’t take that class. I knew when I was first unemployed that I had a lot to catch up with when it came to technology, so I took advantage of my state’s re-employment program that allowed workers to enhance their skills.  It paid for the first three courses of my graduate certificate that eventually was transferred into my degree. But there are lots of great courses too, at local community colleges, continuing education programs, and oh yeah–online! Learning more always gives you more to provide a prospective employer.

If you are looking for a technical communications position specifically, there are several accredited schools who offer online programs for certificates, undergraduate degrees, and graduate degrees. Look at the ID/TC Education Resources in the menu bar above for some suggestions. Being a product of one of these online degree programs, I do recommend NJIT’s MSPTC program, as it did help me get to where I am and prepared me for this.

Or, educate yourself, and teach yourself a new skill. Take advantage of trial offers to use software you haven’t used before, but see what is prevalent in the field. For me, it was Adobe’s Technical Communications Suite. (As a technical communicator, you can try it out too if you click on the ad on the right column at the top!)

4) Get involved in social media. While I had always been someone keeping up with friends and family through social media, I also made a conscious decision during my job search to use social media to gain an advantage in the workforce. How? If I could keep up with trends going on in the field, then I could speak more competently about changes going on in the field than if I just stayed stagnant where I left off. In the past year, I’ve learned so much about technical communications and e-learning/m-learning issues that were never discussed in the classroom. Also, don’t be afraid to start a blog like this one. It allows others to understand how your mind thinks as well as what is important to you. It’s a great addition to the e-portfolio. It can also be a resource in finding positions as well, as many employers and groups are posting job vacancies through social media channels now.

5) Get a part-time job in the meantime. While I was trying to find that great full-time job, I actually held two short-term part-time jobs. One was as an assistant webmaster to a local academic publisher, and the other was teaching a virtual course in technical and business writing to a corporate office in Asia. While they weren’t exactly traditional tech comm jobs per se, they both helped me keep some of my skills fresh, and let me look at other industries beyond those I already had experienced.

6) Network with other tech comm professionals. You always hear how one should network, and it’s true. Just so you know, networking does NOT come naturally to me at all–not even close. In fact, I really don’t like networking, but I forced myself to do it, and I’m glad I did. I signed up with the STC while still a student, and attended one or two events that were local to me, and I was able to make some valuable connections. Similarly, networking is an extension of social media.  While I did use social media to educate myself on the latest topics of the field, I also used it to get to know other tech comm professionals. When I went to Adobe Day at Lavacon a couple months ago, it allowed me to instantly connect with more people because I had gotten to know them online, and for that, I’m grateful.  I’ve also kept in contact with my professors and several classmates through social media, and that’s helped with networking as well.  While it wasn’t the case for this particular job, my last full-time job came about from networking with a classmate who helped get my resume in front of the right person at her office. Even the teaching job was found because one of my professors posted it on LinkedIn. You never know what connections you can make that will either lead to a job, or provide you with an excellent support system to help get you through.

7) Create a functional resume instead of a chronological one. I had a recruiter tell me that a chronological resume that I was submitting wasn’t telling him anything about my abilities, especially since my career was going in a zig-zag direction between jobs. On top of that, my last two jobs, which were part-time, didn’t really say much about my ability as a technical communicator necessarily. He suggested that I create a functional resume rather than a chronological resume to send out to his clients. I balked at first (which I often do when I think I already have something good), but I did it anyway, and I’m glad I did. This is part of what the recent interviewers liked most. I was able to lay out what skills I had in both a broad sense, and then with specific examples of what I did with those skills. The places where I did them and when I did them didn’t matter as much as me being able to do them. My actual skills were able to shine more than where I was last. I still have a chronological resume for those that insist on that type, but more often, I would sent the functional one instead, and I got a better response for jobs that were more in line with what I was looking for as a result.

I’m sure there are plenty of other factors that contributed to me landing this position, but I think these seven items were key for me, and they can easily apply to someone else.

In the end, it boils down to making an effort to put yourself out there, not only with resumes on various job engine websites, but also making something of yourself that can make you stand out a little more, thus providing you with that slight edge over someone else that can land you the position. If you don’t put yourself out there, then no one will ever know who you are or what you are capable of, and that’s self-defeating. Even after taking a year to get a job, I would still pursue all of these steps to seek a job, as I know they are steps that do give me an edge above the rest.

If you are job searching for a technical communications or instructional design position, try some of these if you haven’t already, and good luck!