Hello all! I’m posting this while at the STC Summit, and I’m writing my reflections of the conference for each day. My reflection of the first day of the Summit can be found here.
I apologize for this being a very small post, but I’m writing it on my phone! (Behold the power of mobile!) Wifi availability is less than desirable here at the hotel. I’ll try to post from my iPad while in the lobby tomorrow. Enjoy!
Hopefully, I’ll meet many of my readers there. Please feel free to introduce yourself! I’m really looking forward to the whole experience. I’ll be blogging for both Adobe Day and continuing my “First Timer’s Summit” series during the STC Summit, so keep your eyes open for those new entries!
Earlier this year, I was asked by the STC-PMC to write a two-part article about the differences and similarities between American and British English. Part 1 was published in February. Today, I happily saw that the second part was published in the STC-PMC bi-monthly newsletter.
David Crystal, author of English as a Global Language, has said that in the pursuit of a World Standard Spoken English (WSSE), American English seems to be the most influential in its development, as American grammar is now starting to influence contemporary British usage. He also discusses at length how different dialects will allow national and international intelligibility to start developing. He said, “If WSSE emerges as the neutral global variety in due course, it will be make redundant the British/American distinction. British and American English will still exist, of course, but as varieties expressing national identity in the UK and the USA.
Edmund H. Weiss, the author of The Elements of International English Style, also points out that there is clash when trying to come up with a standard version of English, namely between “…globalization, producing a one-size-fits-all solution for a diverse world of English speakers, versus localization, adapting and modifying this universal model for particular readers in particular locales.” Where English is a second language, Weiss demonstrates, the idioms and figures of speech end up resembling the language structure of the native language. Because of there are about 400 million native English speakers, and about a billion people who speak it as a second language or as a foreign language (for business or a profession), the importance of clear, unambiguous communication is undeniable.
There are many great resources available about this conundrum that can help put everything in perspective, especially in a world in which the Internet is starting to spread the use of English more and more all the time. Some good ones include:
Books:
· Do’s and Taboos of Using English Around the World by Roger E. Axtell
· Divided by a Common Language: A Guide to British and American English by Christopher Davies
· The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience by Edmond H. Weiss
· English as a Global Language by David Crystal
· Brit-Think, Ameri-Think by Jane Walmsley
So, what’s a technical writer supposed to do? The best thing to do is to be exceedingly careful of using slang or idioms that relate to one’s native English, and be aware of local usage used on a global scale. This isn’t an easy task at all, yet it’s an important consideration when translating English into another language, let alone trying to write for English speakers globally.
One of my favorite indulgences offline is watching reality shows on the US cable channel, Bravo, and one of my favorite shows is the Real Housewives of Atlanta. During a past season, one of the Housewives, Kim, decided that she was going to be a singing star, and recorded the song, “Tardy for the Party.” It was a minor one-hit-wonder song, but it still sticks with me, just because it’s a fun song, and it makes me think about fun in Atlanta.
So, as I start thinking about the upcoming STC Summit in a month, lo and behold, I receive news about a tech comm celebration. Adobe is having another Adobe Day–this time in the ATL! Adobe is hosting another one of its fabulous free networking and thought leadership Adobe Day events in Atlanta, GA (USA) on 5th May 2013 (Cinco de Mayo!), from 8:00 AM-1:30PM.
If this Adobe Day is anything like the one that I attended at Lavacon in Portland, OR, then we are in for a treat and a good time! You can access the details for this event and register by accessing the event microsite.
The thing that is really great about these Adobe Day events is that they are free (I can definitely afford that), and the talks presented are not a long-winded infomercial for Adobe products. The talks are about the leading trends going on in tech comm right now.
I was SO glad that I was able to attend the one at Lavacon, because the information I learned at that Adobe Day actually helped me get my job. No, seriously. Because the Adobe Day talks gave me a better understanding of current trends in content and mobile strategies, I was able to speak competently about these topics when I had my interview for the content strategy job I have now. It really helped! That’s how good this event is.
At the Lavacon Adobe Day, I met some of the top movers and shakers in the tech comm industry, and was blown away by all of them. It was an incredible experience for me. For the STC Summit Adobe Day, the speaker line-up looks fabulous. I met or saw at least half of them at the Lavacon Adobe Day, and they were all creative, smart (and friendly) people who had great information to pass along. I’m looking forward to hearing them speak, as well as meet and listen to some experts I haven’t seen before.
One of the highlights that should be exciting is that the “father” of Framemaker himself, Charles Corfield, is scheduled to speak. How cool is that? I mean, Framemaker is a long-time standard in tech comm software, so to hear about its origins and what he has to say about the tech comm industry now? That’s going to be a treat in itself. And yet, there will be so much more!
It should be a great time! So, don’t be tardy for the party! You don’t even have to be attending the STC Summit to attend Adobe Day. You just have to be sure to register on the event website. If you are in the greater Atlanta area, and want to attend, or you are attending the STC Summit and can come into town early, it’s definitely worth the trip. I’ll be going for sure! I’ll be blogging and tweeting about the event, so keep your eyes peeled for that as well!
My favorite of the Real Housewives of Atlanta, Nene Leakes
If you do attend, please make sure to thank the Adobe TCS team members present for such a wonderful opportunity to learn, and then make sure you say hi to me, too. I’ll be the one with the Nene Leakes haircut. 😉
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