STC Summit Atlanta – Page 4

A First-Timer’s Summit: Why the STC Summit Now?

Posted on February 8, 2013May 10, 2013 by TechCommGeekMom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Today we introduce our second regular guest blogger, Danielle Villegas, also known as TechCommGeekMom. Danielle is attending the STC Summit for the first time this year, so we’ve asked her to blog about her expectations and excitement approaching the Summit, plus her experiences at the Summit…

Danielle M. Villegas‘s insight:

This is my first in a series that I’m writing for the "STC Notebook" blog, which is "the official voice of STC and the tech comm community." I’m excited to be writing for the STC official blog–it’s a huge honor! Please stay tuned for the next installments!

–techcommgeekmom

See on notebook.stc.org

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I’m not a writer. Wait…you say…I AM?

Posted on January 28, 2013 by TechCommGeekMom

I still remember sitting at my little desk at school one Friday afternoon when I was in first grade. It was the early seventies, and Friday afternoons were usually the time where all of the kids would have a little free time to paint, play, build puzzles, etc. I remember working on some sort of story, drawing the pictures and writing my words on the lines provided, and thinking, “When I grow up, I want to write stories.” I was told that people who wrote stories were authors, so for a while, I went around telling people I wanted to be an author. It sounded a little more prestigious to me that being something else at that age.

As time went on, I lost that desire to be an author because I lost my initial love of writing. I had lots of ideas in my head, but I didn’t know how to put them on paper in a way that captured someone else’s imagination in the same way that it was in my imagination. I grasped at figuring out how to write lyrical details in my stories. I also ran out of ideas. It was just a few short years later that my concept of being an author–let alone a writer–died. I hadn’t even graduated from elementary school. My perception was that writers were really smart and creative people, who were huge book lovers who wanted to create the same thing. Writers and authors were so imaginative that they created whole books of wonderful stories with such intensive details. I could never come up with such a thing. I succumbed to just trying to learn to read books for pleasure (and for me, it took a lot for a book to give me pleasure, since I was often forced to read for school or even during the summers), and while I read plenty of fiction, I also read a lot of non-fiction. I tended to gravitate (and still do), after a while, towards non-fiction simply because I felt I could relate to the people in the various biographies or history books that I read. And let’s face it…sometimes truth is stranger than fiction.

As I got older, my grasp of grammar was always good, but talking about literature in any language hurt my head. When I went away for my undergraduate studies, I initially declared my major in International Affairs, but then switched to History when having to take literature classes in French for the IA degree just made me ill. It was in my last two years of college that I had a great mentor (Thanks, Dr. Hughes!) who convinced me that I was a good writer and editor. I couldn’t understand how this professor thought my writing was good when most thought it was just okay. I thought he was just being nice. My best friend would always ask me to edit her papers, and she would end up with an A while I ended up with a B. But did I think I was a good writer? No. Better than average? Maybe, but not really a good writer. I was not creative, but I could research the heck out of a topic, and pull together quotes and facts really well. But that wasn’t writing…or so I thought.

As my professional career took off, I had to write response standards for consumer affairs departments of major companies. I had some great training in the process, I will admit, but some of it just seemed second nature to a point. Proper grammar, using manners when writing, and just writing coherently seemed to be a skill that I had in great quantity.

It wasn’t until I got to my first post-stay-at-home-mom job that I started to understand that my writing skills were not as shabby as I thought. With a little more training in technical editing (although I didn’t know it was called that), I was starting to get pretty good at it, and…blimey…I liked doing it. Going to graduate school sealed it for me. Suddenly, I was writing at the highest academic level I had in more than twenty years, and I was getting very good grades. What? That can’t be right. I’m not a writer…I’m a web designer…yeah…that’s it. But a web designer who took editing courses and liked that too. It was a weird conundrum for me. For over thirty-five years, I had not thought of myself as a writer, and here I was…writing.

This blog has been the pinnacle of realizing the truth. Sure, I might not be the great American novelist who will be winning a Pulitzer Prize or Newberry Medal anytime soon. But being a writer simply means being able to express your voice however you want to express it. Being a writer is saying what’s on your mind, but being able to substantiate what you are saying as well.The response I’ve gotten from this blog has been enormous to me, even though by some standards it’s still on a very small, niche scale. And believe me, all the attention I’ve gotten is highly appreciated. I think it’s that it’s a childhood dream that was long forgotten come true. I might not write fairy stories, and I’m not a journalist, but I am a writer.

This realization crystallized for me in the past six months due to several requests I’ve had to write articles for other sources. First, it was to help talk about my experiences at Lavacon’s Adobe Day. Next, it was the request to write some articles for my local STC chapter for the next couple of newsletters. But I think it’s the latest writing requests that I’ve have me excited. I’ve been asked to write some articles all about the 2013 STC Summit–before, during and after the event. I’m really excited about doing all this writing! While it’s not like I haven’t been trained in how to be a writer, everything I’ve done–especially in the past year–has lead to this. I am REALLY a writer now! I speak about what I know as well as what I don’t know, and I speak from the heart. I share stories and information as best as I can. If someone else can write it better, I share it as well.

I’m a technical writer, and it suits me. My training in history and my experience in business, as well as my training in technical communications has brought me to this point. I look forward to continuing to write here, and I’ll be sharing all those requested articles here as well, referring to their respective sites, once they are published.

Now, about that book…not sure about that yet. That creativity block is striking again. Perhaps someday I’ll have a revelation and it’ll come together.

In the meantime, if you are reading this, thanks for helping me become a writer.

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But what shall I pack?

Posted on January 17, 2013 by TechCommGeekMom

The event is still about three and a half months away, but I decided that this year, I’m going to go to another big tech comm conference. I really feel that going to a professional conference truly benefits me, because I learn SO much from people who have more experience and know-how than I do. Just attending the Adobe Day at Lavacon last fall boosted my IQ enormously, and I have to credit information that I learned there in helping me get the content strategy/web publishing job that I have now. All the forward-looking thinkers attend these sort of events, and I don’t want to miss out.

I’m going to a really big one this time too. I’m going to my first STC (Society of Technical Communication) Summit. I’ve been a member of the STC for the past year, and just re-upped my membership for a second year. It’s not a cheap membership, especially for someone who’s just getting started. I started at the affordable student rate when I was still a student, and fortunately I can still take advantage of their “new professional rate” being that I’m still rather new out of school. It’s been worth it, as I’ve met several people who are members, and I think there needs to be some sort of organization that helps to bind the profession together and provide resources for all tech comm professionals, both new and experienced. This year’s Summit is in Atlanta, Georgia. I haven’t been to Atlanta for slightly more than twenty years, and again, it was for computer training, I think. Atlanta has changed a bit since that time, so it should be interesting to see it now.

I’m looking forward to not only going to the various talks and events from the STC Summit, but I’m also looking forward to seeing people I know from online and those whom I met at Adobe Day at Lavacon, but also meeting new people. Conferences are a great way to connect with people who have similar professional experiences as you do, and that you can share information in person. Ha, I was just thinking this is almost like the biggest gathering of “Technical Communicators Anonymous” addicts! But seriously, It’s an incredible opportunity to meet with the movers and shakers in the tech comm world, as well as meet those rising stars and foot soldiers who brave through content every day like you do. It’s a great time when the academic side of tech comm meets the corporate side of tech comm. So, just from a social networking perspective, it’s going to be big.

I also heard from a little bird that there might even be another Adobe Day event especially for the STC Summit, but that hasn’t been confirmed. And if there is, you know that I’ll be there to check that out. I loved my Adobe pre-conference experience from Lavacon a lot, as you know, so I can’t even imagine how great this one could be….If there is another one, you can be sure that I’ll be passing the word along and letting all of y’all know. (Yes, practicing my Southern accent in writing already. ;-))

I think the difference, this time, will also be that I am truly a tech comm professional now. Yes, I’ve been talking the talk for a long time, blogging, doing the social media thing, doing some odd jobs here and there, but only in the past month have I gotten a real tech comm job working on content management. I will not be an unemployed wannabe this time around. For the STC Summit, I will be a fully-fledged technical communicator.

And for these reasons, I can’t wait to go! I know I’ll be packing my iPad and iPhone…but what else will I need (other than clothes, of course)? STC Summit alumni–let me know! Let me know if you’ll be going too!

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So, what’s ahead in Tech Comm for 2013?

Posted on January 2, 2013January 7, 2013 by TechCommGeekMom

Shortly after the obligatory reviews of 2012 come the obligatory predictions about 2013. Sometimes such predictions are on target, and sometimes the predictions are rather ludicrous. One has to admit, though, some of the ludicrous ones do become true, and some can be purely entertaining.

So what are my predictions for 2013? Good question. I don’t really have any idea.

The past year has been a total whirlwind for me. As I mentioned in my last post, so many things happened to me that were unexpected, and there was so much more information learned than was expected that I wouldn’t know where to begin to make such predictions.

It’s also the time of year that one makes resolutions. As we know, most people have a difficult time sticking to New Year’s resolutions. I am no different. If I could keep a resolution, I would look like a supermodel. 😉 Instead, I try to set goals instead of resolutions. Goals are more realistic, because like resolutions, they are usually for some sort of better condition in one’s life, but there aren’t always time limitations as to when this goal will be achieved. I was determined to get my Master’s degree in two years. It took two and a half years, but I still attained my goal. You get the idea.

Most of my goals this year related to doing things around my house that have been waiting for years, such as remodeling my 30 year old kitchen, or putting new carpeting on the stairs. I’m also trying to see if I can try to travel more this year, because that one whirlwind trip to Portland, Oregon for Adobe Day was exciting for me, and it gave me a break from the humdrum of regular life while infusing my brain with new, uselful information. I am hoping that I can get to the STC Summit this year, but I have to see about that–it’s not cheap if you haven’t been working for a while, and you don’t have a company to pay for it. It’s on the U.S. East Coast this year, which makes the travel itself easier and more affordable, but the conference–even the early bird rates–are a lot for a newbie technical communicator. But, I’m hoping with the new job, I’ll be able to afford it. Time will tell. I’ve also set a goal that I want to go back to the UK for a visit. I love that country, and haven’t been in twenty-one years. I found out that I have a cousin that lives in London who is an educational technologist, so catching up with her in person rather than through Facebook should be fun.

But what about professionally? I start my new job as a Web Publisher on January 3rd. I’m excited, nervous and anxious all at the same time. I’m always like this when I start a new job. It’s that, “What did I get myself into?” feeling that just about everyone gets. Don’t get me wrong–I think this is going to be a great opportunity for me, but after being out of full-time work for so long, it’s going to take some adjustment to get back into the swing of things. I’m sure I can do the job and do it well. It’s just the “newness” of it all that gets me. Some find that feeling exciting, but it’s nerve-wracking for me until I truly understand my role. I want to do well, after all. So since my job is supposed to involve a lot with content management, some writing, some web design, and even a little bit of videography and audio manipulation, it should be good. They are all things I can do well, and look forward to doing. I’ve been told that if I do well, there are other potential projects beyond this one I’ve been hired for, so I want to do well. I am excited to be a full-fledged technical communicator now after waiting in the wings for a while.

So, as far as predictions, I can’t make any, but perhaps I can make suggestions–specifically suggest some technical communication goals for consideration for the next year, based on what I’ve learned in the past year.

First, THINK MOBILE. This is foremost. It doesn’t matter whether it’s for e-learning/m-learning or just for simple websites, mobile is essential going forward. I think a lot of companies are in denial of this, thinking that tablets and smartphones are a fad, but they really aren’t. I don’t have specific stats anywhere (and feel free to contribute them in the comments if you have them), but I feel like I’ve read that smartphones outnumber landlines worldwide now, and mobile devices are used much more than desktop-style devices as well. On the road, more people are likely to bring a tablet and/or smartphone than a laptop for basic information that they need to obtain. But, as we all know as technical communicators, mobile devices are not laptop replacements necessarily, so we need to write accordingly for this different devices. A huge portion of 2012 seemed to show me that tools like Adobe’s Technical Communication Suite 4 (see more information in the top right column) and other software tools are keeping up with the times, and providing HTML5 support as well as providing single-source solutions for both desktop and mobile content. As technical communicators, we need to push the agenda that these kinds of tools are essential to more efficient workflows for us, but also are an investment in content management as well.

Related to that, as technical communicators, there’s a real need to push the use of better content. There is always some crossover between marketing communications and technical communications, but in the end, from my own experience, technical communicators have a better edge in managing and writing content. No offense, mar comm writers, but there’s a point–in my view–that marketing communications gets a little too fluffy. It’s too much about the sales and gimmicky verbiage instead of really giving customers the information they need to make informed choices about products and services. Advertising is one thing, but if a customer is going to a website or app to get more information, it’s because they want INFORMATION, not a sales pitch. I’m a consumer, and I’ve also been a consumer advocate in my career, so I’ve been on both sides of this, and I have to side with the consumer on this one. A sales pitch can initially draw a content consumer into your website or app, but once that is done, you want that consumer to be either able to come back, or provide such excellent information that they don’t come back. If there’s good support provided on a site with pertinent information, then there’s customer satisfaction. It’s that simple. And yet, so many companies don’t completely realize this. I don’t know how many companies I’ve seen where the writing is…well…not up to par (to be polite), and I didn’t have the permission to fix it to be more succinct and to the point to help the consumer or audience of the content. It frustrated me to no end. And yet, when I’d try to explain to authority figures that the writing going on wasn’t working well because it was too long winded and needed to be pared down for easier reading while still getting the main points across, I was ignored. There was a Beastie Boys song called, “You’ve Got to Fight For Your Right to Party!”, and it relates to this, as it makes me think that technical communicators need to fight for their right to, well, do their jobs! We have the skills and know-how, and we can help to elevate companies that should be cutting edge to that level. I can think of so many companies that think they are cutting edge and are actually way behind instead, very much in denial. Or, for whatever reason, companies would not invest in the technical communications of the company when that’s where the money would be well spent.

I get very excited about technical communications because while it’s been a field that’s been around for about 100 years (give or take a few years), it still is working to earn the full respect that it needs. With technological advances, technical communicators have huge opportunities to really show what they can do. Right now, with the huge and quick advances made in mobile technology especially in the last few years, this is definitely a time when technical communicators can shine. We have to exert and advocate for ourselves to carve out our place more definitively. We need to adapt to the changing environments to make sure that we are not expendible, but rather necessities. We need to be multi-specialists rather than specialists.

I’m sure you get the idea by now. These concepts are what have been driven into me by the best of the best in the tech comm business in the last year, and I know this is what need to move technical communications forward. When I entered my MSPTC program at NJIT three years ago, one of the motivating factors for entering the program and continuing with the program was not only the subject matter, but predictions that the technical communications field was going to have a big surge. I want to be part of that wave, and be one of the movers and shakers of the movement. I’m hoping that all technical communicators reading this will look at the new year as an opportunity to help shake things up in the world using the skills that we have. Whether we promote m-learning, single-source content management, or just emphasize clearer, better writing, our mission is clear. Make content better for ALL consumers of information. Make this your New Year’s goal– no matter how big or small your contribution is, make your content BETTER.

If goals like that can be achieved, THAT will be what’s ahead for Tech Comm in 2013.