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Adobe Day@STC Summit 2014 – We Went Back to The Future

We definitely didn't hear this panel say to any of us, "I'm afraid you're just too darn loud!"
We definitely didn’t hear this panel say to any of us, “I’m afraid you’re just too darn loud!”

I apologize for my blog coverage of the 2014 STC Summit edition of Adobe Day being delayed–it’s been a busy month! But hopefully, you’ll feel it’s been worth the wait, and you had a chance to see my live Twitter feed as it happened.

The STC’14 Adobe Day felt a little bit different this year. One of the things I noticed was that as much as Adobe says that these Adobe Day events are Adobe-product free, lately, they haven’t been. HOWEVER, they are still not one big, in-person infomercial either. Adobe products are not brought up much, but if they are, it’s to show that they can be tools to use to create solutions to common tech comm issues. So, it might be an inadvertant infomercial in that respect, but it’s not done in a blatant way that screams, “YOU NEED TO BUY ME!!!!!! PLEASE BUY OUR PRODUCTS!!!” Adobe continues to do a good job in showing what tech comm issues are out there, and as leaders in the software field, they are tuned into these issues and are creating products that benefit the technical communicator. I think that’s fair enough. The talks, overall, were broader topics that in some instances used Adobe Tech Comm Suite tools to provide solutions. And you have to remember, while these talks are aimed to be product-free for the most part, it’d probably look pretty bad if you had someone declaring all the glories of a competitive product when Adobe is hosting the event. Y’know?

With that out of the way, I observed some other things that made this a little bit different. First, there were fewer speakers this year. I felt that was a good thing, because in the past with more speakers, each speaker would be racing to get his/her presentation completed in a very short amount of time, and there would be little time for questions or discussion. Since there were fewer speakers this year, each one could elaborate more on their topic, which allowed for more time for questions and discussion. More networking time during the breaks was also a benefit from having less speakers.

The other difference I saw dealt with the speakers themselves. While they were all familiar, established voices in the tech comm world, it wasn’t the same crowd that one usually sees at Adobe Day events. All of them have participated in Adobe events or other tech comm events before, but in the past, it usually is most of the same speakers up on the podium. While I like all the “usual suspects” very much, and consider them my mentors and have become friends with several of them, seeing these new “players” was actually refreshing to me. I hope that Adobe continues to change up the speaker lineups with future Adobe Days, as all the speakers I’ve heard have a clear voice that’s worth listening to, and hearing as many of those voices as possible provides both variety and fresh perspectives going forward. As I go through each presentation in forthcoming blog posts, hopefully you’ll see what I mean.

But as tradition in this blog dictates, I always start with the panel that capped off the Adobe Day event. I find that these panel talks bring an umbrella perspective to where we are as a profession through several points of view, and seeing where there are agreements and disagreements in the issues at hand.

This year, the panel was moderated by Matt Sullivan, who has been an Adobe Day speaker in the past. He did a great job, as this was the first time I’d seen him as the moderator of an Adobe Day panel. The panel consisted of Adobe Day speakers Marcia Riefer Johnston, Bernard Aschwanden, Kevin Siegel, and past Adobe Day speaker, Joe Welinske. The theme for the panel was looking ahead to the future of where tech comm seems to be going.

The Adobe Day Panel L to R: Matt Sullivan, Bernard Aschwanden, Joe Welinske, Marcia Riefer Johnston, and Kevin Siegel
The Adobe Day Panel
L to R: Matt Sullivan, Bernard Aschwanden, Joe Welinske, Marcia Riefer Johnston, and Kevin Siegel

Matt started with the point that tech comm is more than tech writing now, so what do we need to improve short-term and long-term? Kevin responded first, saying that we need to do more with less on smaller displays and adapting the content appropriately for mobile. Marcia added to that, saying that using less can mean writing tighter as well. (She has a technique she taught during the STC Summit, in fact!) Joe agreed with Marcia, adding that technical communicators need to put in the time to make concise content meaningful, and to look at simplified English as part of that objective. Bernard felt that attending workshops and demonstrations were important, because technical communicators need to continually learn and adapt in this industry! He added that SMEs (Subject Matter Experts) should contribute to content, but technical communicators should control it. Kevin also agreed with Bernard, saying that SMEs are writing content more often now, so teaching them to write tighter will help. Marcia chimed in that many people are now being required to write, but don’t have the skills. We need to help with that.

Moving onto topics about how technology affects technical communication, Kevin said that new technology, like Google Glass and other wearables, is emerging, and we need to understand how these work. Joe pointed out that the Pebble watch now is starting to have user docs now, and more will be emerging. Bernard added that gesture based technology similar to the Xbox Kinect will need documentation.

Matt then asked, “What should we look forward to in the next five years?” Bernard felt that less specialization will be needed so that the right people write the right content, such as an engineer who can write. Specialized writing will be very important. Joe added that we need to agree on taxonomy and terminology, and use style sheets more often for consistency. Marcia believed that topic-based writing will be emerging more as a growth area. Kevin explained that in e-learning, there is a need to develop learning for new devices that responds to user displays, thus accomodating multiple screens.

The next question asked about how to help educate and help with adapting certain generations adjust between print and digital writing/designing. The consenus was that we just need to adapt. The panel encouraged the audience to get to know your UX/UI people, as they will help you learn to adapt, especially if you aren’t as tech-adaptive.

The last question centered on customers customizing their content–is this a trend? Bernard leapt into a response with, “GOOD! DO IT!” He encouraged us to help customers to start doing personalized help, or personalizing any information, for that matter! Moderator Matt closed by saying that rich media that engages users is going to be about content strategy, but it will also be about content marketing. The group agreed that personalized, concise information going forward will be best!

"I guess you guys aren't ready for that yet--but your kids are going to love it!"
“I guess you guys aren’t ready for that yet–but your kids are going to love it!”

And that was it! The session went by quickly, but as you can see, there was a lot of great information that many technical communicators can take and use going forward in their own work.  While it might take some time to adapt, sure enough, it will bring the field forward as technology and the way we access it moves ahead.

Coming soon: The individual presentations at Adobe Day #STC14 Edition!

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Villegas Views: 2014 STC Summit was HOT!!

Photo by TechCommGeekMomAnother STC Summit has come and gone, and I got to go again this year, not only as a “veteran” Summit attendee, but also as a first-time presenter.

Check out the article I wrote for the STC Notebook, and see what I thought the big differences were this year:
Villegas Views: 2014 STC Summit was HOT!!

If you attended the 2014 STC Summit, what did you think about it? Comment below!

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How’d You Get That Tech Comm Job? –2014 STC Summit edition

Hello all,

I’m still unpacking and unwinding from all the travel and excitement that’s been going on in the past week from Adobe Day and the 2014 STC Summit. It was a great time, and in some ways, I wish it could’ve been longer. Technical communicators are awesome people!

I was thrilled that I had a great showing of people who came to my first Summit presentation, and I got good feedback from it as well. The presentation initiated a conversation, which is what I wanted to happen, so that was good. I just posted my slides on Slideshare, but in case you are someone who attended and are reading my blog first, the slides are below as well! Since the Prezi link won’t work directly in the slides, I included the link to the Prezi section of the presentation in the appropriate slide, so you could copy and paste to it.

Enjoy!

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I’ve been a bad blogger

20140520-154609.jpgHello TCGM readers,

Mea culpa. I admit I’ve been terrible in the last week or two in putting any content here on TechCommGeekMom. It’s been a crazy two weeks. As I write this, I’m in-between sessions at the STC Summit. It’s been a non-stop whirlwind since I arrived here in Phoenix, to say the least. I’m absorbing a lot of information, seeing my tech comm friends, and making new tech comm friends.

I have my first STC Summit presentation tomorrow (Wednesday) morning, and I’m a little nervous, but I’ve given the talk a few times, so it’s not like I don’t know the material. Still, I need to put it all on my flash drive, and I just realized today that part of my presentation is a Prezi presentation that’s embeded, so I have to download that part onto my flash drive as well. And I have the Summit banquet and a last education session to attend before I can get to it! :-S

I will definitely be posting my notes from Adobe Day here soon, and I will also be writing up an article for the STC Notebook which I’ll post here as well to review my time here at the STC Summit. As a second-time attendee and a first-time speaker, the feel of this year’s Summit is different for me than last year’s Summit, so you’ll have to stay tuned for that.

Talk to you soon!

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Villegas Views: From Summit Newbie to … Presenter??

"Did 'ya hear about the hyperjump TechCommGeekMom did for the STC Summit this year, Chewie? Talk about the Force being with her!"--Han Solo
“Did ‘ya hear about the hyperjump TechCommGeekMom did for the STC Summit this year, Chewie? Talk about the Force being with her!”–Han Solo

Yes, you read that right.  I’m taking the information super highway and rocketing from STC Summit newbie to STC Summit presenter in just one year.

Read more about my thoughts about this conference role leap:

STC Notebook: Villegas Views: From Summit Newbie to…Presenter?

What are your thoughts? Too soon to leap? Bold move? Share your thoughts in the comments below.