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Did I just see a big glowing brain on wheels pass by?

Posted on February 16, 2013February 16, 2013 by TechCommGeekMom

When one receives an email that starts out, “Since I’m a momma’s boy and a geek…” you can’t resist reading what the rest of message says when you are a TechCommGeekMom. This is because I hope my own son follows that same description! 🙂

I received an email from Tyler Alterman, who is crowdfunding for a venture that he and some others are trying to come up with for a neat educational business. From the sounds of it, it reminds me a little bit of the Mad Science franchise, but with a twist on cognitive sciences instead of the physical sciences. Tyler summarized it as this:

“I’m currently crowdfunding for a lab-on-wheels and cognitive science education station with a glowing brain on top (“The Think Tank“). It’s a collaboration between artist friends and scientists from my lab to transform an old truck into a literal and metaphorical vehicle for empowering the public with the behavioral and brain sciences.”

ETA: Tyler later forwarded me the following press release, with more details:

What is pink and green on four wheels with a big, glowing brain on top? Granted he can fundraise $10,900 by March 13th, Tyler Alterman’s cognitive science education station will be. Alterman is teaming up with artists and scientists from his lab to build a lab-on-wheels called “The Think Tank.”

“Most think tanks have Washington, D.C. addresses,” notes Alterman, a researcher at the New School for Social Research. “But The Think Tank, as a literal and metaphorical vehicle, will roam New York streets (for starters) without an address, empowering kids and adults with the behavioral and brain sciences wherever it parks.” To join about 70 others in supporting Alterman’s campaign–launched on Alterman and Darwin’s birthdays–check out his video and crowdfunding page at http://igg.me/at/CogSciOnWheels.

The lab-on-wheels will be built out of a renovated box truck by Alterman and a team of artists headed by Christine Alaimo, a neuroscientist with a cupcake business in support of autism research. Alterman plans to bring classrooms and scientists aboard The Think Tank to teach the research process, collect demographically diverse data, and educate citizens with sidewalk talks about how the science of brain and mind can improve lives.

Created as Alterman’s senior thesis project, The Think Tank is a collaboration between the CUNY Macaulay Honors College senior and the New School for Social Research’s distinguished neuroscientist Dr. Daniel Casasanto, who holds a doctorate from MIT’s Department of Brain and Cognitive Sciences and contributes to Psychology Today.

After meeting his funding goal of $10,900, Alterman plans to unveil the vehicle at a public benefit, held in the Honors College’s landmark brownstone neighboring Lincoln Center. The benefit will be headlined by the Amygdaloids, a rock band made up entirely of neuroscientists. Named for the part of the brain believed to register fear, the band is fronted by Joseph E. LeDoux, a leading authority in neural science, Director of the Center for the Neuroscience of Fear and Anxiety and author of such books as The Emotional Brain: the Mysterious Underpinnings of Emotional Life. Other highlights include mini-lectures by noted experts and a screening of shorts from the Imagine Science Film Festival.

I’m thinking of throwing in a little money for this. Since he’s based in NYC, I hope at some point he might be able to travel or expand his business so it can visit my son’s school in Central Jersey! 🙂 It just sounds like a neat business venture, and anything that’s educational on wheels has to be cool, especially one with a big brain on wheels. You can view the video above for more info, and then as soon as you are convinced, like me, to throw a few dollars his way, go to:

http://igg.me/at/cogscionwheels/x/1033375

At this writing, it looks like Tyler and his staff are about a little more than a third of the way to their goal of almost $11K by March 13th. He’s not asking even for big donations–any donation will be helpful! I imagine that just the big brain for on top of the truck would cost about half of that money, if not more, so I think his crowdfunding goal is not asking for much, if we can all chip in a little bit.

I like this concept not only because Tyler suckered me in with “I’m a momma’s boy and a geek,” (that’s like Jerry Maguire‘s “You had me at hello”), and I can see an educational benefit to school kids, but I can see how it might also help us professionals, especially technical communicators. Think about it for a moment. Cognitive science, as Tyler points out in his video, is about why we do what we do, and what elicits reactions or responses. How important is that to technical communication? Very important! So having a team of experts out there who can start helping others understand the power of cognitive science would be great. I’m all about STEM causes, and this sounds like a great one! You could also say that as an advocate of mobile learning, this is a different twist on that concept!

So, what are you waiting for? Throw a couple of dollars to the Think Tank cause. Hopefully, it will help!

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A First-Timer’s Summit: Why the STC Summit Now?

Posted on February 8, 2013May 10, 2013 by TechCommGeekMom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Today we introduce our second regular guest blogger, Danielle Villegas, also known as TechCommGeekMom. Danielle is attending the STC Summit for the first time this year, so we’ve asked her to blog about her expectations and excitement approaching the Summit, plus her experiences at the Summit…

Danielle M. Villegas‘s insight:

This is my first in a series that I’m writing for the "STC Notebook" blog, which is "the official voice of STC and the tech comm community." I’m excited to be writing for the STC official blog–it’s a huge honor! Please stay tuned for the next installments!

–techcommgeekmom

See on notebook.stc.org

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Is English an International Language? – Part 1

Posted on February 5, 2013 by TechCommGeekMom

I mentioned a while ago that I had several writing projects that were coming up, and the first of them is now published! I was asked by the STC-PMC to write a two-part article about the differences and similarities between American and British English. Of course, I think there’s much more to that simple debate, and this is a favorite topic of mine, so I gladly accepted the challenge. The bigger challenge was to try not to write an entire book!

To find the original article, see the January/February 2013 edition of the STC-PMC Newsletter here.

The article itself is below:

Is English an International Language?
Part 1

Is English an international language? Yes…and no. There is no question that English is a predominant global language. Half the world’s technical and scientific periodicals are written in English, as is eighty percent of the information stored in the world’s computers. There is no question that English is the most prominent language on the Internet, which has contributed to its continued spread around the world.

However, among English speakers, there can be huge differences, as if English speakers from different countries actually spoke different languages. The argument is often made that those who speak English do speak the same base language with just a few different spellings or colloquial idioms now and then. This is only partially true. While most of the world thinks of English in terms of American or British English, there’s also Canadian, Indian, Australian, New Zealander and South African versions of English to consider among others. Each version of English has further nuances that distinguish itself from another version. For the most part, an Australian can understand a South African, an American can understand a New Zealander, and someone from India can understand someone from the UK. But there will be moments that any one of those speakers could elicit a bewildered “EH?” amongst themselves in understanding.

Since most countries that speak English as the dominant language or a second language are former British colonies or Commonwealth countries, British English is usually the standard taught in schools. The exception to this, of course, is American English, which is usually taught in the United States and much of Central and South America as a second language. Even so, between American and British English, one would think that with a few small exceptions, they are essentially the same language, right?

What many Americans don’t realize is that British English has enough nuances that in several cases, we can’t understand our British brethren, and vice versa. For example, if a person came up to you in London and mentioned that he had a mate who sold so many crisps from his lorry that the crisps were falling out the boot and bonnet, would you know what that person meant? If you’ve watched a lot of BBC America or read enough books from the UK (as I have), then you might. An American would have to translate what the Londoner said, which was that he had a buddy who sold potato chips out of his truck, and the chips were falling out of the trunk and hood. Another example would be that if an American said that he would lose his pants over a financial deal, a Brit would misunderstand it to mean that the American would be losing his underwear over the deal, as “pants” is used to refer to underwear instead of “trousers” in the UK. Those are just two of many examples of how Brits and Americans don’t necessarily understand each other.

This divide is an important consideration in technical communications. Single-sourcing and translation are a large and continually growing component of technical communications. While software is becoming more intuitive about translating written content into different languages, it’s not flawless. Using a standard commonality in the language would be desired as a result.

See the March/April issue for Part 2.

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How important is a credential in tech comm?

Posted on February 1, 2013February 1, 2013 by TechCommGeekMom

I was recently involved in an online discussion on Facebook with some friends about the benefit of having a Masters degree in this day and age. A friend of mind had posted this article which argued that having a Masters wasn’t worth the expense or time:

My Master’s wasn’t worth it

A big problem I had with the article is that it seemed like people weren’t focused enough, in some respects, when it came to what they were doing with their degree. For example, I agree that MBAs are a dime a dozen, and people often get them thinking it’s going to provide some sort of “magic bullet” in their career. I’ve never taken a business course, and I’ve done just fine in business without one. I’m sure there are certain jobs and specialities that it’s warranted, but some get it just to say that they earned it. MBAs seem to be losing their value. Another chap had the problem that he’d have to do his internship all over again due to an illness during his first one. Without that internship completed, he couldn’t graduate and get his license to become a practicing psychologist. He tried to get a job without the degree, but he couldn’t, but he also didn’t bother to try to get another internship either. The main theme I seemed to see was that people went into Masters programs with only half a plan–that they only had a Plan A on how to use their degree, but no Plan B, C, or D.

Part of the reason I waited so long in my own life to get a Masters degree was that I didn’t know what major I wanted to do for my Masters degree. Ironically enough, many years ago I had looked at a communications program somewhat similar to the one I did, but at the time more than twenty years ago, I really didn’t understand what the degree was about, and I didn’t get into the program, or else I just didn’t apply. If I couldn’t explain the degree to my parents, then how could I justify it for myself? A lot changed in twenty-plus years, and it was just timing, circumstance, and a better understanding of knowing what my skills were and the need to enhance them professionally. I started out with a somewhat plan, but by the time I graduated, I had a much clearer idea of what my options were, and there was a Plan A, B, C, and D. In fact, life took a slightly different turn for me than expected, and I ended up following a combination of Plan C and the unknown Plan E. 😉 And I do that with no regrets, but I still had a plan, and I knew my options in getting my degree.

The ironic thing that happened to me this week, also related to a Masters degree, is that a fellow graduate of my program contacted me through LinkedIn, and in the e-mail conversation we had, she started to question whether it was worth getting the degree that we both had earned. She was working a retail job, and turning down full-time jobs because they were paying less than her last full-time job from several years ago. From the conversation, I could tell that the problem was that she didn’t know how to promote the fact that having her MSPTC gave her an advantage over many people, thus making her a stronger candidate for a job. (I also reminded her that some of those other tech comm jobs that paid less than her old job probably also paid a lot more than a retail job, not that there’s anything wrong with a retail job.) She didn’t have a plan or an idea how to utilize all the knowledge she accumulated over the same amount of time that I had earned my degree. In fact, she had taken most of the same classes as I had, so I knew the value of what she had learned and earned with her degree.

Between these two incidents, it got me to thinking about the value of having a credential in technical communications. How important is a credential in tech comm, anyway? I can only speak from my own experience, but I think it can help a lot, depending on your circumstances. The job market in technical communication-related positions is very competitive these days, so any advantage is a plus. One of the arguments of the article above is that getting a Masters degree is expensive. I won’t lie–it IS expensive. But spending over US$ 100,000 to get a degree? Anyone spending that much for their MA or MS is getting ripped off. After doing some research after the fact, I found I went to one of the more expensive programs out there, and yet I know that I’ll be earning that much more with my new job because of the degree in my hand. In other words, I’ll be recouping my investment within the first year or so. So, I’m not too upset in that respect.

But financial considerations aside, is it worth the time and effort? Again, I think it’s only if you have some semblance of a plan of what you want to get out of the program, and what you plan to do with the knowledge you gain. Additionally, you need to know how to promote why the credential gives you an edge over others, or perhaps even puts you on par with others in the field. You also have to understand what flexibility that education can provide you, even with a plan in place. But do you have to be limited to only getting a Masters degree? I don’t think so. Looking back (and I knew this when I started this tech comm trek), that even if I had only earned my Tech Comm Essentials graduate certificate, it already gave me an edge over others that didn’t have something like that. It did help me get two jobs during the process of earning my full Masters, after all, and even if I hadn’t completed my Masters, I felt that I had a more solid foundation to move forward in the career direction I wanted.

One of the great advantages of being the technical communications field is that it’s very broad. There are SO many specialities within this field that having a broad enough exposure can allow one some flexibility if a credential is earned. With my degree, I felt that I had the ability to get a good job in technical writing and editing, user experience/strategy, web design, content management/strategy, social media, corporate communications and e-learning design. Others in my program went in other directions with health communications, and web analytics, for example. And yet, there are so many other specialties that are within technical communications that we, as technical communicators, should theoretically have the most flexibility in the job market than many others out there. (This begs to argue my specialist versus generalist debate again.) So, in my view, unless you’ve already been involved in technical communications for a very long time, getting any kind of training, re-training or credential only adds to your professional value.

My perspective hasn’t changed much since I wrote my blog post, The Meaning of Graduating with a Masters Degree in Technical Communications, almost 9 months ago. Once I actually had my degree in hand, I just did my best to take off with it. Yes, it still took me six months to find a job, BUT I found that having both my grad certificate and Masters gave me a lot of credibility in the eyes of potential employers as well as opened some doors that I don’t think would have opened if I hadn’t pursued the degree. I initially concentrated on e-learning and m-learning in the last few months, but it was falling back on my knowledge and experience of content management/strategy and web design that ultimately helped me gain employment. And so far, I like my job, which is good.

I realized that the ID/TC Education Resources section of this blog doesn’t have as many tech comm credential programs listed, and recently I was asked for some help in identifying some schools that had tech comm programs. I was able to expand my list for the requester, but I haven’t posted that research here yet, and I hope to do so soon. I’ll post something to alert everyone of the update once it’s done.

But in the meantime, do some Googling on your own, or visit the STC Education website for more information. I know that the STC not only offers many webinars and certificate programs, they also have a special certification program as well. That would be a good place to start. As I said, unless you are already a very well-established technical communicator, getting any kind of credential, whether it be a certificate showing completion of a single course, or a full graduate degree, can only help one’s career in providing professional value to what one can offer. But, you should only get that credential if you can justify and plan a way to use it and promote it for yourself.

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I’m not a writer. Wait…you say…I AM?

Posted on January 28, 2013 by TechCommGeekMom

I still remember sitting at my little desk at school one Friday afternoon when I was in first grade. It was the early seventies, and Friday afternoons were usually the time where all of the kids would have a little free time to paint, play, build puzzles, etc. I remember working on some sort of story, drawing the pictures and writing my words on the lines provided, and thinking, “When I grow up, I want to write stories.” I was told that people who wrote stories were authors, so for a while, I went around telling people I wanted to be an author. It sounded a little more prestigious to me that being something else at that age.

As time went on, I lost that desire to be an author because I lost my initial love of writing. I had lots of ideas in my head, but I didn’t know how to put them on paper in a way that captured someone else’s imagination in the same way that it was in my imagination. I grasped at figuring out how to write lyrical details in my stories. I also ran out of ideas. It was just a few short years later that my concept of being an author–let alone a writer–died. I hadn’t even graduated from elementary school. My perception was that writers were really smart and creative people, who were huge book lovers who wanted to create the same thing. Writers and authors were so imaginative that they created whole books of wonderful stories with such intensive details. I could never come up with such a thing. I succumbed to just trying to learn to read books for pleasure (and for me, it took a lot for a book to give me pleasure, since I was often forced to read for school or even during the summers), and while I read plenty of fiction, I also read a lot of non-fiction. I tended to gravitate (and still do), after a while, towards non-fiction simply because I felt I could relate to the people in the various biographies or history books that I read. And let’s face it…sometimes truth is stranger than fiction.

As I got older, my grasp of grammar was always good, but talking about literature in any language hurt my head. When I went away for my undergraduate studies, I initially declared my major in International Affairs, but then switched to History when having to take literature classes in French for the IA degree just made me ill. It was in my last two years of college that I had a great mentor (Thanks, Dr. Hughes!) who convinced me that I was a good writer and editor. I couldn’t understand how this professor thought my writing was good when most thought it was just okay. I thought he was just being nice. My best friend would always ask me to edit her papers, and she would end up with an A while I ended up with a B. But did I think I was a good writer? No. Better than average? Maybe, but not really a good writer. I was not creative, but I could research the heck out of a topic, and pull together quotes and facts really well. But that wasn’t writing…or so I thought.

As my professional career took off, I had to write response standards for consumer affairs departments of major companies. I had some great training in the process, I will admit, but some of it just seemed second nature to a point. Proper grammar, using manners when writing, and just writing coherently seemed to be a skill that I had in great quantity.

It wasn’t until I got to my first post-stay-at-home-mom job that I started to understand that my writing skills were not as shabby as I thought. With a little more training in technical editing (although I didn’t know it was called that), I was starting to get pretty good at it, and…blimey…I liked doing it. Going to graduate school sealed it for me. Suddenly, I was writing at the highest academic level I had in more than twenty years, and I was getting very good grades. What? That can’t be right. I’m not a writer…I’m a web designer…yeah…that’s it. But a web designer who took editing courses and liked that too. It was a weird conundrum for me. For over thirty-five years, I had not thought of myself as a writer, and here I was…writing.

This blog has been the pinnacle of realizing the truth. Sure, I might not be the great American novelist who will be winning a Pulitzer Prize or Newberry Medal anytime soon. But being a writer simply means being able to express your voice however you want to express it. Being a writer is saying what’s on your mind, but being able to substantiate what you are saying as well.The response I’ve gotten from this blog has been enormous to me, even though by some standards it’s still on a very small, niche scale. And believe me, all the attention I’ve gotten is highly appreciated. I think it’s that it’s a childhood dream that was long forgotten come true. I might not write fairy stories, and I’m not a journalist, but I am a writer.

This realization crystallized for me in the past six months due to several requests I’ve had to write articles for other sources. First, it was to help talk about my experiences at Lavacon’s Adobe Day. Next, it was the request to write some articles for my local STC chapter for the next couple of newsletters. But I think it’s the latest writing requests that I’ve have me excited. I’ve been asked to write some articles all about the 2013 STC Summit–before, during and after the event. I’m really excited about doing all this writing! While it’s not like I haven’t been trained in how to be a writer, everything I’ve done–especially in the past year–has lead to this. I am REALLY a writer now! I speak about what I know as well as what I don’t know, and I speak from the heart. I share stories and information as best as I can. If someone else can write it better, I share it as well.

I’m a technical writer, and it suits me. My training in history and my experience in business, as well as my training in technical communications has brought me to this point. I look forward to continuing to write here, and I’ll be sharing all those requested articles here as well, referring to their respective sites, once they are published.

Now, about that book…not sure about that yet. That creativity block is striking again. Perhaps someday I’ll have a revelation and it’ll come together.

In the meantime, if you are reading this, thanks for helping me become a writer.