Tag Archives: SMEs

Online Student Again! Part 10: 5 Ideas to Transform Your Digital Marketing

Posted on April 5, 2015 by TechCommGeekMom

I’ve finally finished the last module of the Rutgers online course on digital marketing! In some respects, it feels like I just got started, but in other respects, it feel like I’ve been doing this a LONG time, and I’ll be … Continue reading →

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Posted in Uncategorized | Tagged Agile, Big data, brand awareness, brand recognition, campaign, content strategy, Conversion rates, digital literacy, digital marketing, direct marketing, Distance Learning, DIY education, e-learning, education, edupunk, elearning, getting subject matter experts involved in marketing, Harry Potter, higher ed, higher education, influencers, iPad, IPhone, Klout, Learning, m-learning, Marketing, marketing message, Mike Moran, mlearning, mobile, mobile learning, Online Teaching and Learning, Professor McGonagall, responsive to customers, reverse mentoring, RFID, Sales, smartphones, SME, SMEs, social media, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, traditional marketing, transformation, Twitter, waterfall | 2 Comments

Are technical communicators the “fall guys”?

Posted on October 29, 2014 by TechCommGeekMom

While plugging away at the big project I’m doing for work, a problem arose from how some features worked, and developers cluttered up the CMS architecture of the site I’m working on. When I tried to clean it up, the … Continue reading →

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Posted in Uncategorized | Tagged content strategy, digital literacy, editor, education, Learning, Methods and Theories, single sourcing, singular experience, SME, SMEs, subject matter experts, tech comm, tech comm software, TechCommGeekMom, Technical communication, technical communications, technical writing | 8 Comments

Adobe Day@STC Summit 2014 – We Went Back to The Future

Posted on June 19, 2014 by TechCommGeekMom

I apologize for my blog coverage of the 2014 STC Summit edition of Adobe Day being delayed–it’s been a busy month! But hopefully, you’ll feel it’s been worth the wait, and you had a chance to see my live Twitter feed … Continue reading →

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Posted in Uncategorized | Tagged 2014 STC Summit, Adobe, Adobe Day, Adobe FrameMaker, Adobe RoboHelp, Adobe Technical Communications Suite, Back To The Future, Bernard Aschwanden, concise content, content strategy, customizing content, digital literacy, Framemaker, gesture-based technology, Google Glass, instructional design, Joe Welinske, Kevin Siegel, Marcia Riefer Johnston, Matt Sullivan, mobile, Pebble watch, personalised content, personalized content, presentations, responsive design, simplified English, single sourcing, singular experience, SME, SMEs, social media, speakers, specialized writing, STC, STC Summit, STC Summit 2014, STC Summit Phoenix, subject matter experts, taxonomy, tech comm, tech comm software, TechCommGeekMom, Technical communication, technical communications, technical writing, terminology, topic-based writing, wearable technology, writing for wearable technology, writing tighter, Xbox Kinect | 3 Comments

Tag Archives: SMEs

Are technical communicators the “fall guys”?

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