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2016 TechCommGeekMom Year in Review: Yeah, it could’ve been better.

Bored girl expressing, "Seriously though, do you think it could've been worse?"
Seriously though, do you think it could’ve been worse?

As 2017 gets going, I realized that I haven’t written a whole lot in the past year. Why? Simple–not a whole lot to write about, frankly. 2016 was a rough year in many ways, but there were some good elements, too.

It’s hard to write about things when you feel like nothing is inspiring you or giving you little motivation. I remember feeling excited about tech comm for the first few years, and it was much easier, as I was learning new things constantly. Now, while there is still a lot for me to learn, it’s not quite as much in some instances. It’s probably like anything else, in that movements go in waves, and the mobile wave first took hold right about the time I started to study tech comm and get involved in tech comm. Now, it’s something that we take for granted, like electricity or running water in developed countries. There are still things to discover, but the wave of innovation and adapting to the changes to those innovations–both professionally and socially–have generally passed. We’ve adapted, for the most part.  The use of mobile devices like mobile phones and tablets are common place now. Almost everyone has a smart phone. And many companies–not all, but most–have adapted their content and UX to have responsive design to adapt to different devices.  E-learning has gone back to basics with m-learning by re-adapting chunking and also using responsive design and better UX.

From my view, the initial thrill is over, and we are now settling into the “new normal”.   Things that were new and exciting have now become everyday, or have morphed into what they will be. For example, when social media really started to take off, it was an opportunity to create content that could be shared easily in sound bytes or blurbs in a more viral manner than conventional media. It was an opportunity to use content to incite a two-way conversation to discuss and share. Now, social media strategists don’t use social media for discussion, but rather as another marketing medium. Content strategists have been…shall we say…strongly encouraged to look at content as a marketing asset, and look towards content marketing. Content marketers, however, are not content strategists who have some understanding of marketing, but rather it’s expected that they are full-fledged marketers that have some understanding of content. (Trust me. I’ve read the job descriptions posted for many companies.) Both social media and content marketing are things I looked at doing seriously with my career. But as time went on, it was apparent that corporate expectations were shifting, and that these jobs were really meant for business people who were marketers and trained in marketing, not technical communicators. While I have some good sense about business, marketing, and customer service after many years, I don’t consider myself a business person per se. In other words, I would never get an MBA because business topics bore the hell out of me, and there are others who can look and do that sort of thing better than me.

This past year was a year of experimentation for me. When I got out of grad school almost five years ago, I wanted to be an instructional designer until I found that there was no such position as an entry-level instructional designer. I fell back into doing what I had done for years, but with stronger knowledge and experience, which was content strategy and management. I’d been happy doing that work, but always wanted to expand my skills. When I was released from my long-term contract doing content management in 2015, I saw it as an opportunity to do something different. I could start over, if you will. I was hired to do a knowledge management job, but the position was a misnomer. It really didn’t do anything close to knowledge management, and in the end, the projects they had brought me on board for were cancelled, and my contract ended in early 2016.

I was able to pick myself up quickly, taking a copywriting technical writer position. While I definitely had the ability to do the job, I found that my best writing abilities and UX/UI skills couldn’t be used to their fullest potential. I’m used to writing more than two sentences at a time, or re-labeling a button using a single word. I knew I had more to offer than what was required with no opportunities to contribute more than that, so I let that contract expire.

After trying those two other avenues, I found a short-term job doing content strategy and management again. Oh, it was exciting for me! I felt so comfortable doing that kind of work, and I felt confident again in my abilities. I was right to trust my instincts–that there was more to me than writing two sentences at a time, and doing something that I like doing. That, in itself, was a big discovery.

So, through this period of self-discovery, it was rough. I was unhappy with the work I was doing, unhappy with my lack of progress in a positive direction professionally, began to doubt my professional self-worth, and felt conflicted about next steps. Okay, so I’m still working through some of it, but I think the worst is (hopefully) over.

This isn’t to say that it’s all been bad. From those events, I can say that I learned what I’m good at, and what I’m not good at. I learned what I like and don’t like. I started to have a better understanding of my self-worth, at least professionally. Those are big realizations in themselves.

There were also other good things that happened that proved to be positive challenges. I had post-weight loss surgery, and recovered from that well. I’d never had major surgery in my life (and will be avoiding it in every way possible in the future), and found strength within myself to recover quickly and push myself.  I attended three conferences in 2016, namely CONDUIT, TC Camp – East, and the STC Summit. All went well, and it gave me a chance to learn and reaffirm my passion for tech comm, meet and network with old and new colleagues, and remind me that this is the profession where I belong.  I got more involved in my local STC chapter, and now I’m the vice-president of the chapter, and working my way up the STC food chain, as one might say. I’ve been in charge of STC-Philadelphia Metro Chapter’s programming this year, and I’m also co-chair of their conference, CONDUIT, so it’s been very busy for me that way as well, as I gain some new soft skills–and enhance ones I already had.

The election outcome put me in a very bad funk for the latter part of 2016. Dealing with my teenage autistic son has been more challenging than ever. End of the year holidays also don’t put me in a happy mood, usually. It’s usually a stressful time on a number of levels, and I couldn’t wait for the year to be over.

While in many respects, the start of 2017 is a chance to start fresh again, it’s an artificial starting point. I say that because we can start over fresh anytime we want to, if you think about it. It could be in the middle of August, or the end of March, or anytime, really. But with the stress of the holidays and year-end activities, January 1st was as good a date as any to start over, and it’s not something that is only on one day.  Fresh starts can take days, weeks, or months. I’ve made some big decisions going forward that will take some time. I will need to be more patient with myself in achieving those goals. I am going to have many challenges, but I have support from my family and my colleagues to move forward in the direction I am intending.

The number one thing that I’ve decided that I need to do in 2017 is I have to get to a place in my life where I can be happy with what I do, and do what I enjoy.  That’s easier said than done. To that end, I’m going to focus more on building up my independent consulting business, which I had intended to start after that long-term contract ended in 2015. I got majorly side-tracked in 2016, so 2017 is going to be focused on getting back on track with that. No agency contract distractions like in the past year. I’m going to do it on my own, using entrepreneurship and networking skills. It may be slow going to start, but I have a few good leads so far. Time will tell if they work out successfully. I know I’ll put my full efforts into any projects I do get. I’ll also be learning, both independently and with help, how to run a successful business.  Hopefully, this will encourage the spark for me to write here more often about things that are going on that I see in tech comm, and how I view things that I’m learning in the process. I had a recent head-start with my adventures in learning DITA. My initial plans are to continue to train and practice using DITA. I’m also going to be learning Drupal next month, as that seems to be a widely used CMS in my area with some of the leading employers in the area. I’m hoping that adding DITA and Drupal to my “arsenal” of skills will be helpful for my business. I’ll attending CONDUIT and the STC Summit for sure this year, strengthening my professional ties and knowledge. I’ll be working hard still for the STC-PMC, as I intend to run for President of the group this year (we’ll see how that goes!).

Outside of my professional life, there are some hurdles along the way as well, but my goal this year is, well, to get through this year unscathed, or better off than I am now. I don’t mean just financially or professionally, but personally as well. It’s going to be a rebuilding year, and I hope that this time next year, I’ll be a little more upbeat about things, and I will have been able to share more with you over the course of the year.

What are your professional goals this year? Include your comments below.

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Will Tablets Replace PCs? Part 2

"Nope. Even I can't see much improvement over the last few years," says Geordi LaForge.
“Nope. Even I can’t see much improvement over the last few years,” says Geordi LaForge.

Four years ago, I wrote a post that was in response to RJ Jacquez’s post on his blog about the advent of the Microsoft Surface’s release.

My response to RJ Jacquez’s question: Will Tablets replace PCs?

RJ’s argument was that while mobile was the wave of the future, he felt that the Surface was not a mobile product. Since the Surface still ran full programs rather than streamlined apps, it really didn’t qualify as a mobile device, despite its tablet-like form. His argument was that the industry needs to learn to streamline code to make lighter programs for heavy duty use so that mobile can become more prolific.

My argument at the time, more or less, was that while I agreed with his thinking and supported more use of mobile, I didn’t think it was going to happen anytime soon because PCs enabled people to use more powerful programs that tablets just couldn’t handle. I supported the idea of cloud technology, which was just barely emerging at the time, but I knew it wasn’t there yet. Only when cloud technology could catch up, I contended, then we could start making a bigger move to mobile devices as our primary work tools.

surface_pro_4_vs_ipad_pro_5Well, here we are, four years later. Have we made huge strides in moving more to mobile? Yes and no.

More tablet-like devices have been created in these four years, and the main leaders in this arena, Surface and iPad, have made improvements over the years. Surface has its standard version of the device, as well as a “Surface Pro” and “Surface Book”. iPad has developed its competition creating iPad Pro, but the various MacBooks continue to be the competition for the Surface Book.

Surface’s OS is still the same thing that runs on laptops, namely full versions of Windows 10. Windows 10 runs regular, full version programs, but it also runs on apps that can be bought through the Microsoft Store, including many cloud-based apps such as Microsoft Office 365. But, it’s still a really flat PC in a tablet format. People still use it like their PC, running more powerful programs in it, and use it as a laptop, just smaller. It’s certainly more portable than a standard laptop, but as laptop design gets thinner and thinner, it doesn’t make much of a difference. Additionally, the price tag on the Surface is still pretty high. To get a powerful enough machine that can create and edit video, you’d pay somewhere around US$3000.00+ for a Surface, when you could get something just as powerful in another brand of laptop for less than half that price (like I did for my current laptop).

iPads, in the meantime, have become more robust, and while still more dependent on cloud-based apps such as its own Work suite and it does run the cloud-based Office 365, other apps like Adobe’s Creative Cloud aren’t the same. There are Creative Cloud apps available for iPad, but they are still the watered down versions of them, and not the full versions that can be used on a laptop. Even though Adobe claims that Creative Cloud is cloud-based, it’s only cloud based insofar as it will save your work in iPad to your storage within Creative Cloud, but that’s about it.  iPads have definitely been a frontrunner in promoting  cloud-based storage, but running robust apps that are memory-intensive isn’t part of its anatomy.

Still, with these minimal advances, they are still steps forward in the right direction. For example, I do used Office 365 or iWork on my iPad when I help my son write up his homework assignments, and I can store them on my OneDrive or my iCloud. If he’s working on a bigger project, he can use PowerPoint or Keynote on my iPad, save it to OneDrive or iCloud, and then continue working on the project using my laptop or his desktop.  Cloud-based storage, and some other cloud-based apps have definitely gotten better, for sure. I like this ability to switch from my laptop to my iPad to work on low-impact project, like doing my son’s homework.

There are some apps that won’t ever happen on iPad. For example, I’ve been working heavily in Dreamweaver this past week or two. This is not to say there aren’t other HTML/JavaScript editing tools that are probably iPad apps out there, but this is the most popular one and a standard one to use. Is there an iPad version to access? No. I need to use my laptop for this.  This might be where Surface would be the better choice, but again, it’s still really a laptop in a different device shell, as mentioned before.  I doubt that Flare or Adobe TechComm Suite tools are ready for the iPad treatment either. They can probably run on a Surface, but would you really want that?

Even a StarFleet Captain like Benjamin Sisko can find this sort of thing daunting, and needs to seek Kira's help in straightening this out!
Even a StarFleet Captain like Benjamin Sisko can find this sort of thing daunting, and needs to seek Kira’s help in straightening this out!

It looks like the PC versus tablet/mobile wars will continue to rage on for a while. I don’t think they’ve gotten that far in four years, but the few improvements made have certainly been in the right direction. We’re not quite there yet. I think RJ’s original thought that all apps need to be streamlined for mobile use was a great observation then, and it’s still one that needs to apply now.  If we are truly going to move towards the mobile age, bigger steps have to be made. These are steps forward, for sure. I think more has been concentrated on mobile phones, to be honest, since more people own them. And that seems appropriate. I don’t bring my iPad or my laptop with me everywhere, but I bring my phone everywhere. Then again, I’m not working on HTML code on my phone, so there has to be some sort of balance at some point.

Mobile devices are becoming more powerful all the time, but it looks like we’ll have to be a little more patient before we see another big leap with technology. I know there are some “big” announcements from Microsoft and Apple about these tablet products sometime this week, but I’m not holding out for any big advances, even though they are certainly overdue.

What do you think? How will this lack of technology development–or the future of mobile technology–help or hurt tech comm? Include your comments below.

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2015 IEEE ProComm Presentation: The Future of m-Learning

This past week, I presented a workship at the IEEE ProComm Conference, which was held in Limerick, Ireland. It was a great experience, and different from other conferences I have attended thusfar (a blog post will be reflecting some observations in the near future).

In the meantime, I’ve chosen to share my slides as uploaded on Slideshare here on my workshop titled, “The Future of m-Learning: Empowering Human Memory and Literacy”. This is based on the whitepaper I self-published here a while ago. I’ve also given this talk before at two other conferences on a slightly smaller scale–there’s a little bit of additional information in this version. You’ll see towards the end, there’s an exercise. I split the entire group into three smaller groups, and gave each group a different task to start thinking about what kind of tools within the mobile realm could be used. The tasks given were instructions on how to make a sandwich, what to do if you get a flat tire, and how to obtain cash. The idea was thinking about how to use images, video, GPS, how much text and how many clicks to get through to get to an answer. My idea was to have the group do some initial wireframing, but they got into great discussions about the flexibility of mobile and the constraints instead when trying to figure out what content to include. But that’s okay–the idea was to get them thinking “mobile first”, and they did. They were seeing it from the end-user’s perspective and starting to understand how to write for that perspective, which was the whole goal.

I received positive feedback on the workshop itself, so I hope you enjoy this as well, and find it useful:

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The Power of Social Media: Batkid

Batkid. Photo courtesy of ABC News.com
Batkid. Photo courtesy of ABC News.com

I received an email today promoting a new movie that’s coming out at the end of June.  It’s a feel-good story in the end, and you might have read about it in the news several months back, like I did.

It’s about the story of a little boy with leukemia, and how the Make-A-Wish Foundation granted his wish for him to be Batman for a day. Being the big comic book hero fan that I am (I’m still trying to become Batgirl myself, if not Wonder Woman), I thought this was great when it happened at the time, and it’s great that they captured the preparations and the day on film. What impressed me in watching this trailer was the HUGE part that social media played in how the day came together. As much as people complain about social media, I still hold firm to the idea that social media is for making connections, and this movie is yet another example that proves that point. That day’s overwhelming success is due to the power of social media.

I want see this movie, but I think I shouldn’t because just watching the trailer alone made me cry! I’d be crying through the whole movie (Mom/sad tears for how sick the little boy is, and joy tears of how wonderful a day this must have been and the power of community to support him).

Check out the trailer:

**This is a personal endorsement–no one asked me to promote this film. I just think it looks like an awesome film, and demonstrates how powerful social media can be! **

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Taking a break…in Ireland!

I'm looking forward to exploring Galway on my own. Looks like my kind of town!
I’m looking forward to exploring Galway on my own. Looks like my kind of town!

Hello readers,

As of the date this post is published, I will be taking a bit of a break here for a while. As I write this, I’m about to leave today for a 10 day trip to Ireland. I’ll be in Dublin for half the week, and then in Galway and the Aran Islands for the other half of the week. I’m very excited, and even a little nervous. I haven’t been out of the US since September 2000, and Ireland is a new country for me to visit. I’m sure I’ll get over the culture shock quickly, and I usually understand the accent as I have my GPS set to an Irish male voice speaking. 😉

Understandably, this is the first real vacation I’ve taken where there’s no husband or son, and no tech comm conference involved in many years! The history geek in me is going to be let loose to enjoy and soak up the culture! While there, I will still have my handy-dandy iPad, and if inspiration hits to write a blog post or curate a cool article, I will. But it’s not a high priority. I’ll also have my handy iPhone, and I’m planning on taking plenty of photos and video, and most likely much of it will end up on social media.

I’m still waiting for my final grade for my Rutgers course. I still haven’t heard back, and I think much of it has to do with Rutgers’ servers going down for long stretches this past week due to cyber-attacks. (That’s very reassuring, isn’t it?)

I also have a lot of exciting things going  on once I return from my trip coming up, which I’ll discuss more when I get back. Some of the news isn’t official yet, so I have to wait to say anything, but I’m anxious to share with you!

salthill2
Salthill beach, here I come!

So, enjoy your first half of May 2015. I’ll be missing the warm weather of New Jersey and the late arrival of Spring while it’s expected to be cooler and rainy in Ireland. I guess the tradeoff is that even in the cooler weather, Galway City is just a 20 minute walk to the beach, so I can literally saying that I plan to have some beach time! 😀 It’s time for some rest and relaxation–the rest of 2015 is going to be busy, so I need to re-charge and clear my brain for a bit!

Talk to you soon!