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Tag Archives: SEM
Online Student Again, Part 8: Online Customer Acquisition – Accio Customers!
As of the end of this module, my mini-MBA course is now three-quarters of the way done! I’m glad it’s getting towards the end since it’s been a while since I squeezed in a course into my busy schedule. This … Continue reading
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Tagged acquiring customers through marketing, acquiring customers through online marketing, AdChoices, affiliate marketing, behavioral targeting, brand experience, content marketing, content strategy, conversion, customer conversion, digital literacy, digital marketing, digital marketing courses, digital marketing programs, Distance Learning, DIY education, e-learning, e-mail targeting, education, edupunk, elearning, email, engagement, enhanced targeting, hashtags, higher ed, higher education, iPad, Learning, m-learning, Marketing, Methods and Theories, mini MBA, mini-MBA certificate, mlearning, mobile, mobile learning, online business courses, online customer acquisition, online digital marketing courses, online digital marketing programs, online learning, Online Teaching and Learning, product placement, QR codes, re-marketing, Rutgers, Rutgers University, Search Engine Marketing, SEM, Shazam, singular experience, social media, social media marketing, Staci Smollen Schwartz, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, vanity URLs
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Online Student Again: Part 2 – SEO is kicking my butt
The second module of my online course in digital marketing is about Search Marketing and how SEO (Search Engine Optimization) and SEM (Search Engine Marketing) works. The module is taught by Mike Moran, who crams a lot of information in … Continue reading
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Tagged Ann Rockley, Bing, content, content strategy, content writer, content writing., digital literacy, digital marketing, digital marketing courses, Distance Learning, DITA, DIY education, e-learning, education, edupunk, elearning, Google, higher ed, higher education, keywords, Learning, m-learning, Mark Lewis, Methods and Theories, Mike Moran, mlearning, mobile, mobile learning, Noz Urbina, online digital marketing courses, Online Teaching and Learning, organic search, organic searches, paid search, paid searches, Rahel Bailie, Rutgers, Rutgers University, Sarah O'Keefe, Scott Abel, Search Engine Marketing, Search Engine Optimisation, Search Engine Optimization, search engines, search marketing, searching, SEM, SEO, SEO Marketing, social media, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, Val Swisher, XML, XML analytics, XML/DITA
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Online Student Again: Part 1
As I’ve mentioned in an earlier post, I decided to bite the bullet and “git me some learnin’ ” in preparation of possible unemployment or breaking out on my own to consult. The big buzz in content strategy for the … Continue reading
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Tagged Augustine Fou, business courses, content marketing, digital, digital literacy, digital marketing, digital marketing courses, Distance Learning, DIY education, e-learning, education, edupunk, elearning, higher ed, higher education, Intelligent Content Conference, iPad, iPad app, Learning, m-learning, Marketing, marketing courses, Methods and Theories, mini MBA, mini-MBA certificate, mlearning, mobile, mobile learning, mobile marketing, MSPTC, NJIT, online, online business courses, online courses, online digital marketing courses, Online Teaching and Learning, Rutgers, Rutgers University, SEM, SEO, smartphones, social media, social media marketing, Stefan from SNL, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, YouTube Marketing
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