Tag Archives: Rutgers

Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow}

There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views. Source: Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow} One of my digital marketing profs … Continue reading

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Online Student Again, Part 11: I passed! 

After a delay due to server hacks at Rutgers University, I finally got my grades while I was vacationing in Ireland. My final grade was a B+ for my Digital Marketing class! While in recent years, I have had a … Continue reading

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Taking a break…in Ireland!

Hello readers, As of the date this post is published, I will be taking a bit of a break here for a while. As I write this, I’m about to leave today for a 10 day trip to Ireland. I’ll … Continue reading

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Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

Anytime I think of any kind of tech comm analytics, I don’t think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at … Continue reading

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Online Student Again, Part 8: Online Customer Acquisition – Accio Customers!

As of the end of this module, my mini-MBA course is now three-quarters of the way done! I’m glad it’s getting towards the end since it’s been a while since I squeezed in a course into my busy schedule. This … Continue reading

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Online Student Again Part 5: Content Marketing: Wait, didn’t I hear about this a year ago? 

Almost exactly a year ago, I returned from a conference that changed a lot about the way I think about content. It was the 2014 Intelligent Content Conference (ICC2014). My brain soaked in a lot of information, and new friends … Continue reading

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Online Student Again, Part 4: Mobile Marketing, AKA Dang, I haven’t kept up!

After the confidence I had emerging from the Social Media Marketing module of my digital marketing course, I felt I could ride that wave of confidence into the next module about Mobile Marketing.  From what I could tell, I wasn’t wrong … Continue reading

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Online Student Again – Part 3: Social Media Marketing–Now You’re Talking My Language!

The next module of my online digital mini-MBA in Digital Marketing was about social media marketing. Simply from the name of it, I suspected that I had a better chance with this topic than I had with search marketing. I … Continue reading

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Online Student Again: Part 2 – SEO is kicking my butt

The second module of my online course in digital marketing is about Search Marketing and how SEO (Search Engine Optimization) and SEM (Search Engine Marketing) works. The module is taught by Mike Moran, who crams a lot of information in … Continue reading

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Online Student Again: Part 1

As I’ve mentioned in an earlier post, I decided to bite the bullet and “git me some learnin’ ” in preparation of possible unemployment or breaking out on my own to consult. The big buzz in content strategy for the … Continue reading

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