Tag Archives: Rutgers

Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow}

There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views. Source: Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow} One of my digital marketing profs … Continue reading

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Online Student Again, Part 11: I passed! 

After a delay due to server hacks at Rutgers University, I finally got my grades while I was vacationing in Ireland. My final grade was a B+ for my Digital Marketing class! While in recent years, I have had a … Continue reading

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Taking a break…in Ireland!

Hello readers, As of the date this post is published, I will be taking a bit of a break here for a while. As I write this, I’m about to leave today for a 10 day trip to Ireland. I’ll … Continue reading

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Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

Anytime I think of any kind of tech comm analytics, I don’t think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at … Continue reading

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Online Student Again, Part 8: Online Customer Acquisition – Accio Customers!

As of the end of this module, my mini-MBA course is now three-quarters of the way done! I’m glad it’s getting towards the end since it’s been a while since I squeezed in a course into my busy schedule. This … Continue reading

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Online Student Again Part 5: Content Marketing: Wait, didn’t I hear about this a year ago? 

Almost exactly a year ago, I returned from a conference that changed a lot about the way I think about content. It was the 2014 Intelligent Content Conference (ICC2014). My brain soaked in a lot of information, and new friends … Continue reading

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Online Student Again, Part 4: Mobile Marketing, AKA Dang, I haven’t kept up!

After the confidence I had emerging from the Social Media Marketing module of my digital marketing course, I felt I could ride that wave of confidence into the next module about Mobile Marketing.  From what I could tell, I wasn’t wrong … Continue reading

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