Tag Archives: metrics

Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

Anytime I think of any kind of tech comm analytics, I don’t think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at … Continue reading

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Adobe Day at LavaCon 2012 Roundup!

This post is just a quick summary of the Adobe Day at LavaCon 2012 series from this past week. As you see, there was so much information that it took six posts to try to summarize the event! Being in … Continue reading

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Adobe Day Presentations: Part V – Mark Lewis and DITA Metrics

After Val Swisher spoke about being global ready in today’s tech comm market, the final speaker of the morning, Mark Lewis, took the stage to speak about DITA Metrics. Mark literally wrote the book about how DITA metrics are done, … Continue reading

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