Well, this will be a first! I’ve been invited to be the keynote speaker for the STC-New England Chapter’s conference, Interchange, this coming fall–October 26-27, 2018 in Lowell, Massachusetts. Interchange is one of those regional conferences that I’ve wanted to attend, and to be invited to speak as the keynote? Wow! I’m truly honored.
They first asked me if I was interested actually when I was in the midst of CONDUIT 2018 this past spring. To say the least, I was surprised. Me? Keynote material? Then I thought, hey, why not? I’m sure I can figure out something to talk about in a half hour (I have until October to figure it out now–possibly sooner). I know that the STC-New England Chapter is hard at work to ensure that this is going to be a really good conference, and worth the trip north in the fall! I’m looking forward to seeing my STC friends from New England, and meeting some new ones.
If you are interesting in checking out this conference, go to the Interchange 2018 website for more details. I hope that I will see you there, and please don’t jeer or heckle me while I speak (although some people I would expect it from. LOL)
In the meantime, plans are already underway for CONDUIT 2019. We haven’t pinned down an exact date yet, but it will be in the first half of April, for sure. I’m in the midst of seeing if we can find a new venue for our little conference. I’ve visited one place that’s excellent–and most of our board’s first choice–but I have to do due diligence in visiting the other places as well that we’ve chosen as finalists, and then doing some number-crunching to see which is the most economical. There will be some big changes for next year no matter where we go, but we are confident that it will be worth it.
In the meantime, go register for Interchange 2018, and I’ll see you there!
A few years ago, I wrote an article for someone else about how music was used in remixes and mashups, but it never got published. Even so, I was reminded of how music has a lot of reuse due to two events that happened to me over this past weekend.
First, I went to a concert given by the Princeton Symphony Orchestra. The pieces that were played were Tchaikovsky’s 1812 Overture and Beethoven’s Ninth “Choral” Symphony. About an hour before the concert, the maestro/conductor held a little talk about the pieces, giving some history and other notes about the pieces. He mentioned that both pieces were reflections of the times, in that the music reflected the turmoil that was going on in Europe during the early 19th century. But what also struck me–and what I listened for–was the reuse of music to reflect some of the action or feelings of the time. In the 1812 Overture, for example, they played the original Russian version, which begins with a Russian Orthodox chant. Later, you hear the French National Anthem several times repeated over and over to reflect Russian and French forces at odds. Beethoven also used bits of well-known (at the time) country songs that were reflected in each movement.
Second, I started to watch an excellent program on television about the Beatles. It was on very late, and my husband and I–who are big Beatles fans–got drawn in, but had to turn it off as we needed to get to sleep. But when we did see was fascinating, and it put an interesting spin on their music. The episode was concentrating on how revolutionary the Sgt. Pepper’s Lonely Hearts Club Band album was. It was the first time any musicians purposely made a studio album that wasn’t meant to be played for touring. This allowed the Beatles a lot of freedom to experiment with sounds that were either repurposes or found a new place. Sometimes it was the instrumentation that was new; sometimes it was the hybridization of two or more different styles. The one piece that they broke apart that captured my attention was “Penny Lane”. “Penny Lane” is about observations around the area where Paul McCartney and John Lennon grew up. Musically, it captured the old vaudeville sound yet at the same time had a pop/rock sound to it, with overtones of baroque as well. The final track included 4 separate tracks of piano, and a host of other instruments like a special piccolo trumpet (I think that’s what it was called, but correct me if I’m wrong), which wasn’t an instrument used often in modern pop music! Another example, although not part of the album but part of the recording period, is “Strawberry Fields Forever”. Did you ever think that the vocal track sounded a little weird, even though it worked? That’s because the main music background track was made on one day at one speed, and the voice was recorded at a different speed on a different day. John Lennon wanted to use both tracks, but they didn’t synchronize well. Because the technology wasn’t there electronically like it is now, sound engineers had to figure out how to change the variable speed on both recordings so that they could get them to synch. That sort of thing didn’t exist until then! Fascinating stuff.
So what does this have to do with content strategy? Everything. Here’s why.
A big part of content strategy is knowing what to keep and what not to keep. Content strategists are always promoting reuse of content to be used in new ways. By mixing and matching content appropriately, you can get a hybrid that is something new and unique to itself. Nowadays, copyright laws can get in the ways, but if they are heeded appropriately, something new and wonderful can be produced. The music world really started to notice when rap and hip-hop started sampling and reusing music, a practice that’s still used today for new music, remixes, and mashups.
What do you think? Did musicians have this figured out well before writers by almost 200 years? Include your comments below.
OK, so it’s been a while. I know. While I wish I could say that I’ve been on an Intrepid-class Federation starship named the U.S.S. Voyager, sadly that is not the case.
It’s a little hard to be writing blog posts when a) you don’t know exactly what to say after having written hundreds of posts before, and b) you’re just REALLY busy.
2016 was a rough year, but 2017 has also had its challenges so far. You know that I’m always in some sort of work search mode, and that’s already had its ups and downs for the past few months. I was excited to get my first independent contract. It was an opportunity to finally flex my e-learning muscles, and do it on my terms. I started to create a curriculum matrix, to make storyboards, to write transcripts, test questions, and study guides, and created video training–21 completed videos in about a month. But the contract ended before the full project was completed, and I don’t know what will be happening going forward. There was a big learning curve involved, and after the fact, I’ve realized where I made some wrong moves, but I also learned where I made many right moves as well. I’ve been mastering TechSmith’s Camtasia during this time, and feel pretty comfortable with it now. I sometimes feel I missed out on one of my many callings as a video editor (although you never know–that might change going forward). I know that I was producing good content, if I say so myself, so I have to be satisfied with that for now.
I also was the co-chair of the STC-Philadelphia Metro Chapter (STC-PMC)’s annual CONDUIT conference. Thankfully, that came off with few hitches, and it was well received by everyone I heard from. Some people hadn’t been to the conference in years, and it was a great opportunity for them to see how our conference has grown! Next year, at this point, it looks like I’ll be the main chair for the event, so it’s going to feel a little overwhelming, I’m sure. Just being co-chair felt overwhelming at times, while trying to work with client deadlines. It stressed me out enough that I even got physically sick for a while. For CONDUIT, the payoff is worth it, and I hope that everyone who is reading this considers coming as a presenter or attendee for next year.
Oh, and I can’t forget that I’ve been studying my DITA by helping someone who is writing a book about it, and I was asked to contribute edits as a beginner who wanted to ensure that they understood the author’s instructions. That was cool, and helpful.
All through this time, as I said, it’s been a bit overwhelming. I realized some missteps with all of it the hard way, as I usually do, but thankfully I have a lot of good people who help me get back up and fight another day. (Photon torpedos are loaded, Captain.)
I spoke to veteran tech comm consultants at CONDUIT and through Single-Sourcing Solutions’ TC Conclave, as well as just talking to other technical communicators when I had the opportunity offline. All have provided me with advice about how to move forward in the future as an independent consultant, and massaged my ego just enough, knowing how battered and bruised I felt at times. For that, thanks to all of you. You know who you are. This is why I get involved with the STC and with other technical communicators. Five years of networking is finally paying off–you know me, I know you, and I can learn more about things that they don’t teach you in grad school. I benefit from your experiences and I’m grateful.
So now the question is…what do I do going forward? I’m in limbo once again with timing, figuring out what to do next. At this writing, I’ve decided to lay low for a couple of weeks. I’m concentrating on my VP duties for the STC-PMC for the rest of this program year (two more main events to go right now!), reworking my consultancy’s website (a project temporarily postponed when I started my contract in February), and doing a little bit of project hunting, but nothing too deep just yet. I have a few leads on things, but I’ve always been hesitant to “count my chickens before they are hatched,” as the saying goes. I’m looking forward to attending the STC Summit in a few weeks in Washington, DC. I’m getting excited about going, because I realize that it’ll be nonstop tech comm for me almost from the moment I get there! I’ll be with my tribe! I plan to take advantage of seeing all my STC friends–and making new ones as well–in the hopes that my continued networking will help me build my business. I’m looking at things through a slightly different perspective now.
In some ways, I’m still scared to death being “on my own”. Having survived through my first experience without an agency, though, was exhilarating, and I liked being my own boss and calling most of the shots, and determining how things should be done. I was able to validate that in many ways, I’m still on the right track, even if things are slow-going right now.
I still have a very long way to go, but I’ll find my way eventually. Sometimes I feel like the very green Ensign Kim, who has some knowledge, but still finding my place while trying to make a difference. Sometimes I feel like Captain Janeway, where I feel like I can lead and figure out what needs to be done. There will be Borg, Kazon, Vidiians, and Hirogen to battle along the way, I’m sure. Hopefully my persistence moving forward will get me where I need to go, even if it takes a while.
Thanks to Phylise Banner, Jennifer Hofmann, and InSync Training for the opportunity to write this article for InSync Training’s blog, Body Language in the Bandwidth.
I based this article on the many years I’ve been writing here on TechCommGeekMom and other blogs I’ve written over time. I hope there’s helpful information for you here! It’s a quick read, and I enjoyed writing it.
As 2017 gets going, I realized that I haven’t written a whole lot in the past year. Why? Simple–not a whole lot to write about, frankly. 2016 was a rough year in many ways, but there were some good elements, too.
It’s hard to write about things when you feel like nothing is inspiring you or giving you little motivation. I remember feeling excited about tech comm for the first few years, and it was much easier, as I was learning new things constantly. Now, while there is still a lot for me to learn, it’s not quite as much in some instances. It’s probably like anything else, in that movements go in waves, and the mobile wave first took hold right about the time I started to study tech comm and get involved in tech comm. Now, it’s something that we take for granted, like electricity or running water in developed countries. There are still things to discover, but the wave of innovation and adapting to the changes to those innovations–both professionally and socially–have generally passed. We’ve adapted, for the most part. The use of mobile devices like mobile phones and tablets are common place now. Almost everyone has a smart phone. And many companies–not all, but most–have adapted their content and UX to have responsive design to adapt to different devices. E-learning has gone back to basics with m-learning by re-adapting chunking and also using responsive design and better UX.
From my view, the initial thrill is over, and we are now settling into the “new normal”. Things that were new and exciting have now become everyday, or have morphed into what they will be. For example, when social media really started to take off, it was an opportunity to create content that could be shared easily in sound bytes or blurbs in a more viral manner than conventional media. It was an opportunity to use content to incite a two-way conversation to discuss and share. Now, social media strategists don’t use social media for discussion, but rather as another marketing medium. Content strategists have been…shall we say…strongly encouraged to look at content as a marketing asset, and look towards content marketing. Content marketers, however, are not content strategists who have some understanding of marketing, but rather it’s expected that they are full-fledged marketers that have some understanding of content. (Trust me. I’ve read the job descriptions posted for many companies.) Both social media and content marketing are things I looked at doing seriously with my career. But as time went on, it was apparent that corporate expectations were shifting, and that these jobs were really meant for business people who were marketers and trained in marketing, not technical communicators. While I have some good sense about business, marketing, and customer service after many years, I don’t consider myself a business person per se. In other words, I would never get an MBA because business topics bore the hell out of me, and there are others who can look and do that sort of thing better than me.
This past year was a year of experimentation for me. When I got out of grad school almost five years ago, I wanted to be an instructional designer until I found that there was no such position as an entry-level instructional designer. I fell back into doing what I had done for years, but with stronger knowledge and experience, which was content strategy and management. I’d been happy doing that work, but always wanted to expand my skills. When I was released from my long-term contract doing content management in 2015, I saw it as an opportunity to do something different. I could start over, if you will. I was hired to do a knowledge management job, but the position was a misnomer. It really didn’t do anything close to knowledge management, and in the end, the projects they had brought me on board for were cancelled, and my contract ended in early 2016.
I was able to pick myself up quickly, taking a copywriting technical writer position. While I definitely had the ability to do the job, I found that my best writing abilities and UX/UI skills couldn’t be used to their fullest potential. I’m used to writing more than two sentences at a time, or re-labeling a button using a single word. I knew I had more to offer than what was required with no opportunities to contribute more than that, so I let that contract expire.
After trying those two other avenues, I found a short-term job doing content strategy and management again. Oh, it was exciting for me! I felt so comfortable doing that kind of work, and I felt confident again in my abilities. I was right to trust my instincts–that there was more to me than writing two sentences at a time, and doing something that I like doing. That, in itself, was a big discovery.
So, through this period of self-discovery, it was rough. I was unhappy with the work I was doing, unhappy with my lack of progress in a positive direction professionally, began to doubt my professional self-worth, and felt conflicted about next steps. Okay, so I’m still working through some of it, but I think the worst is (hopefully) over.
This isn’t to say that it’s all been bad. From those events, I can say that I learned what I’m good at, and what I’m not good at. I learned what I like and don’t like. I started to have a better understanding of my self-worth, at least professionally. Those are big realizations in themselves.
There were also other good things that happened that proved to be positive challenges. I had post-weight loss surgery, and recovered from that well. I’d never had major surgery in my life (and will be avoiding it in every way possible in the future), and found strength within myself to recover quickly and push myself. I attended three conferences in 2016, namely CONDUIT, TC Camp – East, and the STC Summit. All went well, and it gave me a chance to learn and reaffirm my passion for tech comm, meet and network with old and new colleagues, and remind me that this is the profession where I belong. I got more involved in my local STC chapter, and now I’m the vice-president of the chapter, and working my way up the STC food chain, as one might say. I’ve been in charge of STC-Philadelphia Metro Chapter’s programming this year, and I’m also co-chair of their conference, CONDUIT, so it’s been very busy for me that way as well, as I gain some new soft skills–and enhance ones I already had.
The election outcome put me in a very bad funk for the latter part of 2016. Dealing with my teenage autistic son has been more challenging than ever. End of the year holidays also don’t put me in a happy mood, usually. It’s usually a stressful time on a number of levels, and I couldn’t wait for the year to be over.
While in many respects, the start of 2017 is a chance to start fresh again, it’s an artificial starting point. I say that because we can start over fresh anytime we want to, if you think about it. It could be in the middle of August, or the end of March, or anytime, really. But with the stress of the holidays and year-end activities, January 1st was as good a date as any to start over, and it’s not something that is only on one day. Fresh starts can take days, weeks, or months. I’ve made some big decisions going forward that will take some time. I will need to be more patient with myself in achieving those goals. I am going to have many challenges, but I have support from my family and my colleagues to move forward in the direction I am intending.
The number one thing that I’ve decided that I need to do in 2017 is I have to get to a place in my life where I can be happy with what I do, and do what I enjoy. That’s easier said than done. To that end, I’m going to focus more on building up my independent consulting business, which I had intended to start after that long-term contract ended in 2015. I got majorly side-tracked in 2016, so 2017 is going to be focused on getting back on track with that. No agency contract distractions like in the past year. I’m going to do it on my own, using entrepreneurship and networking skills. It may be slow going to start, but I have a few good leads so far. Time will tell if they work out successfully. I know I’ll put my full efforts into any projects I do get. I’ll also be learning, both independently and with help, how to run a successful business. Hopefully, this will encourage the spark for me to write here more often about things that are going on that I see in tech comm, and how I view things that I’m learning in the process. I had a recent head-start with my adventures in learning DITA. My initial plans are to continue to train and practice using DITA. I’m also going to be learning Drupal next month, as that seems to be a widely used CMS in my area with some of the leading employers in the area. I’m hoping that adding DITA and Drupal to my “arsenal” of skills will be helpful for my business. I’ll attending CONDUIT and the STC Summit for sure this year, strengthening my professional ties and knowledge. I’ll be working hard still for the STC-PMC, as I intend to run for President of the group this year (we’ll see how that goes!).
Outside of my professional life, there are some hurdles along the way as well, but my goal this year is, well, to get through this year unscathed, or better off than I am now. I don’t mean just financially or professionally, but personally as well. It’s going to be a rebuilding year, and I hope that this time next year, I’ll be a little more upbeat about things, and I will have been able to share more with you over the course of the year.
What are your professional goals this year? Include your comments below.
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