Tag Archives: Joe Gollner

Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

Posted on April 5, 2015 by TechCommGeekMom

Anytime I think of any kind of tech comm analytics, I don’t think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at … Continue reading →

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Posted in Uncategorized | Tagged A/B testing, actions, Alexa, Amazon, B2B, B2C, BarnRaisersLLC, behavior metrics, Big data, channels, Compute.com, content strategy, Conversion rates, customer engagement, digital literacy, digital marketing, direct marketing, Distance Learning, DIY education, e-learning, education, edupunk, elearning, gains and investments, Google, Google Analytics, Google Trends, Google Webmaster tools, HubSpot, Joe Gollner, Key Performance Indicators, keywords, KPI, KPIs, Learning, m-learning, management, Mark Lewis, Marketing.Grader.com, mass marketing, Methods and Theories, metrics, mini MBA, mini-MBA certificate, mlearning, mobile, mobile learning, return on investment, Rob Petersen, ROI, Rutgers, Rutgers University, Site search, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, testing, web analytics, XML Metrics | 9 Comments

Adobe Day @ Lavacon 2013: Scott Abel’s 5 Technologies Tech Comm Can’t Ignore

Posted on November 18, 2013 by TechCommGeekMom

I realized as I was writing this post that this would be my 500th post on TechCommGeekMom. Who knew that so much information and thought could accumulate through original posts and curated content? I’m also very close to my all-time … Continue reading →

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Posted in Uncategorized | Tagged Acrolinx, adaptive content, Adobe, Adobe Day, Adobe FrameMaker, Adobe RoboHelp, Adobe Technical Communications Suite, automated transcription, automated translation, CMS, component content management, Content management, content management systems, content strategy, digital literacy, English, English language, Facebook, Framemaker, Google, iPad, IPhone, Joe Gollner, Koemei, machine language, machine translation, managing terminology, mobile, responsive design, reusable content, reuse, reuse content, RoboHelp, Scott Abel, single sourcing, singular experience, smartphones, tech comm, tech comm software, TechCommGeekMom, Technical communication, technical communications, technical writing, terminology management, transcription tools, Twitter, Voodoo Doughnut, World Wide Web, Worldwide web, www | 1 Comment

Adobe Day @Lavacon 2013: Welcome to the City of Roses

Posted on October 31, 2013 by TechCommGeekMom

It’s been more than a week since I attended the 2013 Adobe Day at Lavacon, and like the previous two Adobe Days that I’ve attended in the last year or so, it certainly exceeded my expectations. There’s a lot to … Continue reading →