My friend, Parth Mukherjee of Jifflenow, created an excellent SlideShare presentation that he shared at the STC India conference while still at Adobe, but shared recently on LinkedIn. While I didn’t attend the conference, he created a great conversation about the role of content in marketing that still applies now, and is highly relatable for technical communicators and digital marketers alike.
Take a look:
TechCommGeekMom 