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What’s my value as a technical communicator?

I felt like a superhero and could conquer the world--what happened?
I felt like a superhero and could conquer the world–what happened?

I apologize for being absent for so long, and only sharing curated content for the last few months. There have been a lot of changes, and there’s still some transitioning going on, so keeping up with a blog hasn’t been that easy to do.

Even so, it’s a time when I’ve recently been doing a lot of soul searching with regards to my career. It’s take some unexpected turns in the last few months since my long-term contract ended in July. Some of it good, some of it not as good, but all have been learning experiences not only in learning something new, but learning something about myself.

I’ve been reflecting on several jobs I’ve had over the years, and looking at patterns of where things went right, and where things went wrong. Not being so young anymore, I have a certain perspective now that I wouldn’t have had even just a few years ago. I guess with age does come wisdom. I’ve also started to figure out what I want–and don’t want–from my career.

I’ll give you an example of a common pattern that’s happened in my career. I would take a job or an assignment because I needed the money and/or had a certain set of expectations that the experience would help my career. When none of the expectations of that position would have been met, deep frustration would set in, which would yield to depression and feeling stuck. I would be asked to bring certain skills, and was hired due to those skills, but then those skills wouldn’t be used. I would end up trapped in doing something that I could do well, or at least passably, but not something I wanted to do. This has happened several times, and I question why I get stuck in that kind of situation so frequently.

I thought of a job analogy that might explain this differently. Imagine that you had gone to culinary school to become a trained chef . So, as a chef, you are hired at a restaurant to work in the kitchen in a chef role for your cooking skills, and you’re fine with doing salad duty to work your way up, as long as cooking is involved, because that’s your passion and training. But for some reason, the owner has you left out of the kitchen to wait on tables for a while because it will help you understand your patrons. You go along with it for a little while, with the hope that you’ll get to that salad chopping soon. Soon, it becomes apparent that the owner has you, a chef, waiting on tables permanently. It’s not that you don’t have the ability to wait tables, but it’s not what you were hired to do, and it’s not strength. Subsequently, you get upset because the training and expertise is being wasted, and you feel like you were misled, because the job completely changed from the job description given at the time of the application and interview.

Like I said, I’ve had this happen to me several times over the years, and right now, I often feel like I’ve fallen into that “chef” role described above. The difference is that I’m a technical communicator, and what I “cook” is different. I know there are certain things that I do very well. I know I’m a capable person, but I also recognize my weaknesses.  I also know what I don’t want to do. Becoming a technical communicator in my late forties has been the making of a second career. I know I’m still working my way up and gaining experience, but I have prior experience, too. At my age, I’m getting to a point that I’m financially secure enough that I don’t have to keep a job for financial security as much as when I was young, but I do need to like what I’m doing and have a steady, fair-paying income.

This thought process lead me to thinking about what makes an ideal job–whether you are a technical communicator, or have any kind of job, for that matter. I’ve concluded that what makes or breaks your contentment with a job is having the feeling of being valued. The positions where I learned and grew the most, and where I was generally happiest were at jobs where I felt like I was valued for my skills, my insights, and my opinions.  Most often, all I wanted was for my voice to be heard and considered, not heard and pushed aside. I can accept if there’s a valid reason why my idea is not a good one, but “that doesn’t work,” or “that’s not how we do it,” or “everyone’s used to that, so why change it?” doesn’t sit with me too well most of the time. They seem like childish responses. I like to show that I can do the work, and do it well or beyond expectations. I try to push limits where I can, because it helps everyone grow and progress. There was a point in my career when I got accustomed to being dismissed for proposing any ideas or solutions, and so I accepted that my ideas or opinions weren’t valued at all. I lost my “voice” for a very long time. But in recent years, I was invited to use my voice, and as a result, I roared! I grew as a person, because I felt valued because I could contribute some good ideas, even if there were ideas that weren’t used.

But lately, I’ve been unbalanced in what I’ve been working on, and I’ve let that get to me profoundly.  I question whether I’m on the right track to be doing something that uses my skills the right way and makes me feel valued. My confidence has been compromised, and it’s a truly awful feeling that I don’t want taking over my life.

At some point, I'll feel like I'm flying high again.
At some point, I’ll feel like I’m flying high again.

As I continue this soul searching process, it brings me to the question of what makes me a valuable technical communicator? What is it that I do so well that some people appreciate it, and others not as much? What do I need to do to bring out the best worker in me? What do I need to do to grow and help myself create new opportunities while providing the valuable know-how I already possess?

I am curious as to what other technical communicators think, based on their experiences. I know of several technical communicators who are also in flux with their careers as well–between jobs or having taken new jobs recently. The technical communications field is not an easy one, as it is rife with both short and long-term contracts, people who don’t understand what the value of tech comm as a whole is, and situations where people don’t understand how to best utilize us.  What are your experiences? Have you gone through the same roller coaster rides that I’ve been career-wise? What has made your career as a technical communicator worth the past hardships? What do you think is the value of a technical communicator?

Include your comments below! I would really like to hear and share experiences with others.

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Copycat–or Copyright?

No, not Marvel's Copycat! Copyright! (Image courtesy of Screenrant.com)
No, not Marvel’s Copycat! CopyRIGHT! (I don’t think I’d be asking her for permission on anything soon.) 
[Image courtesy of Screenrant.com]
I have been tasked with working on a team that’s in the process of setting up a new standard of practice and a new process for handling copyright documents and multimedia. While many of you may have dealt with copyright issues due to the nature of your work, I haven’t dealt with it very much at all, so this has been quite an education, and I’m still learning the complexities.

I had some familiarity with copyright issues due to some articles by Scott Abel and discussions I’ve had with him. Scott’s one of those who’s brought this same issue to the content strategy world. Scott’s dealt with it from the perspective of content reuse, but also from the music perspective with song mash-ups. The idea is that in this age of content curation, what is okay to lift and reuse, and what it blatant plagiarism–or a copyright violation?

In the case of the company that I’m working with, it’s a little bit complicated. It’s not the same as doing a citation or crediting the creator of the document or multimedia object, but rather using it in other circumstances. Among some of the issues that have evolved include what happens when someone wants to use all or part of an abstract written that has been presented at a conference? Who owns the copyright to that? If there’s a graph, image, or other model in it, who owns it? Under what circumstances? When can we lift images for internal use versus external use like marketing or an instance whereby an external viewer cannot keep a copy (like an image or model used in a presentation or a brochure)?  I’ve been learning many use variations of these kinds of documentation, and learning when it’s legitimate and when it isn’t. Part of the problem the company has had–which I suspect is probably a common problem–is that outside marketing vendors are creating company materials would get an image, but there were instances when the vendor wouldn’t know if the image’s copyright license had been paid or permission received to use it. The vendor would not be able to answer the question of whether permission was received or not, and that opened up the company to potential copyright liability.

The company is smart that they are trying to get a better handle on this, and set down some stricter guidelines than they’ve had in the past. The last time they made a code of practice, it was before the age of tablets and smartphones, so it was time to revisit this. While the company can’t police everything, and much of the responsibility falls on the document author to help ensure that anything borrowed has proper permissions, they are attempting to set down some rules and a verification process that all necessary permissions for copyrighted items used have been obtained.  Part of my job is not only contributing to the establishment of what the verification process will be, but I will also be developing a DAM (digital asset management) system for employees to use that will have images, documents, etc. that the company has already licensed that would be safe to use in company documentation. Another part of my job going forward will be helping the company communicate this new verification process to get employees to follow-through.

While I’m still figuring out how to navigate through this project and understand my contribution to the project, it has made me rethink some of my own personal practices. I admit that I’m most likely a guilty party when it comes to not obtaining or crediting for images I’ve used. I’m sure I’m not the first or the last one to do that either, but often I will try to change an image in some way so that it’s more of a reuse than a permissions infringement, especially if it’s from a common image or source. Perhaps that’s not the best case scenario for reuse, but it’s very difficult to find great images for free that are royalty and license-free that capture exactly what you want to convey. Even so, it’s easier now–more than ever–to lift images or other information from documents or multimedia without proper permissions. Admit it–we’ve all used a snipping tool or did a print-screen capture on our computers at some point (or many times).

In the case of this company, I was finding out that they have very strict rules against this, and in the case of conferences or submissions to professional journals, the abstracts or posters later belong to the conference or the publisher, not the author. So if an author wanted to use part or all of his/her abstract in, say, a book later, he/she would have to get permission from the publisher or conference to use his/her own work! It sounds crazy, but that’s the system. Yet, it makes sense to keep one owner of the work for less complications. The additional complexity arises from the fact that each conference and publisher has different rules. Many have similar policies, but nobody has the same process and policy as another.  And this is what the company I’m helping–as well as other companies–have to navigate through.

I’m sure I’m going to be learning a lot more in the coming weeks about this topic, and it’ll be interesting to see how things unfold with creating this modified process. While keeping abreast of copyright issues is a daunting task, it’s really in our best interest to try to adhere to gaining proper permissions whenever possible. It protects all of us–not just the author or the publisher, but it protects users as well.

What do you think about copyrights and permissions? Do you think some of it is overkill in the digital age? What is your experience with it?

Include your comments about your experiences or opinions below. I’m curious to learn more about this to help me put it in perspective!

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Oh, the Academian and the Practitioner should be friends…Engaging TechComm Professionals

The farmer and the cowman--I mean, the academian and the practitioner should be friends...
The farmer and the cowman–I mean, the academian and the practitioner should be friends…

I attended the IEEE ProComm at the University of Limerick, in Limerick, Ireland last week. I was absolutely gobsmacked months ago when a presentation proposal I sent in for this conference was actually accepted. I figured, why not? I’m always looking to expand my tech comm circle, so I had hoped that this would help in this endeavour. I made some great new connections, and I was glad for that, and I certainly enjoyed the sessions I attended.

One thing that was very different about this conference, unlike the other tech comm conferences I’ve attended thusfar, was that this particular conference focused more on the academic side of tech comm. I found out, through inquiry, that while all were invited to this conference, there was definitely a very strong bent toward academia. There is nothing wrong with that, but the depth of this academic frame of mind is not something I’ve dealt with since I graduated from NJIT three years ago.  I understand that academia has its own rules and ways of doing things, but it was definitely…different. Not in a bad way, but different.

Up until this point, I had attended what I’ll call “practitioner” conferences. I’ve chose the word “practitioner” rather than “professional” because in the end, we’re all professionals at what we do in the technical communications, whether we teach and do research, or are out in the corporate world making things happen. Thus those out there in the corporate world I’m choosing to call practitioners. Some practitioners do teach, and some academians do corporate work, but they don’t always overlap. I wanted to clarify this before I move on with my narrative here…

Anyway, as I started to say, up until this point, I had attended conferences that had a stronger practitioner’s bent to them. Most speakers would be people who had been out there battling it out in the corporate masses, and sharing their experiences and knowledge attained from those experiences with others. I often attribute the fact that I got my last job with BASF because of information that learned through one of these practitioner events, because it was something that the company could use beyond analytical theories. Speakers at these practitioner conferences are those who are in the trenches every day, putting to practice all those theories about content strategy, revising them, applying them to businesses globally.

So, attending a mostly academic conference like the IEEE ProComm was a bit eye-opening. Many of the talks were summaries of research that had been done on a variety of topics, and peer reviewed, which was all well and good. I found that the sessions that I could connect best to were the ones that were given by practitioners, practitioners who were also academians, or academians who had a foothold as consultants outside of the academy. There were plenty of sessions whose topics were relevant to the corporate world, but they failed to deliver completely on something new or to provide any revelations to me. There were also summary sessions that provided research conclusions which were incorrect or inaccurate from practitioner perspectives, or elicited the feeling of “…and why are you researching this topic again, and what is its relevency?”

I spent a good part of my time networking with people who happened to be practitioners studying for advanced degrees or had an advanced degree. I particularly connected with one woman who happened to come out of the same NJIT program that I did. (We weren’t classmates, as she started the semester after I graduated, but we knew or had many of the same professors.) She’s been a practitioner much longer than I have, and as she had recently graduated from the NJIT program. NJIT people rarely attend these conferences, so if we do find each other, we tend to flock together a bit. She and I spent a lot of time comparing notes from our experiences and concerns that we had not only about our own program, but other programs as well.

The main gist of our conclusions was that this disparity between the academy and those in practice was discouraging. We both felt that while there were several technical communications programs that did help with job placement and practical experience while still in the studying process, not enough were. Additionally, some of the information that was being given to students about the realities of working in tech comm weren’t accurate or up to date. This is a disservice to both those who do research and especially to students who have to go out in the “real world”.  In order to not make it sound like I’m placing any blame on academia alone, practitioners also have a responsibility to be active in helping to groom future technical communicators as well. My NJIT colleague and I talked about we might be the first two members of an alumni advisory committee that we’d like to start (of course, NJIT doesn’t know this yet), because we felt that we could bring back our experiences either as instructors or merely as advisors to help professors and students keep up to speed with what’s happening outside the virtual or literal campus walls.

Now, in saying all this, I don’t mean to step on ANYONE’s toes in this discourse. Far from it! While I’m sure you can tell that I lean on the side of being a practitioner, this doesn’t mean that I don’t understand the academic side at all. I’ve been there. I’ve taught, too. However, there were just too many conversations in which I wanted to say to a few professors that only teach and do research, “REALLY?? Are you serious?”, knowing well that they were serious. I understand that many universities also have a hard rule about the need to do publish and research to keep one’s professorial job, so that can’t be easy to balance all of it.

Aunt Eller meant business when she had to "encourage" everyone to get along.
Aunt Eller meant business when she had to “encourage” everyone to get along.

When I first started meeting people at the ProComm conference, they assured me, as a first-time attendee, that this was a friendly group and it was easy to get to know others. This proved to be true. Just like the STC Summit and other conferences I have attended, the people were friendly, helpful, intelligent, and eager to “talk shop” with each other. I welcolmed that, and have found that these sentiments seem to be universal with all technical communicators. However, as time went by, that difference and angst between the academians and practitioners, while mild, was still palpable. The entire conference, I had a song running through my head from the American musical, “Oklahoma” called, “The Farmer and The Cowman (Territory Folk)”. (If you haven’t seen the musical before, you can watch the YouTube video of the song.) Essentially, the message of the song is that the two groups really had the same interests at hand in the end, and they needed to learn to cooperate more to make the goal of being the new state of Oklahoma work. I’m hoping that my role in this, on some level by opening up this conversation, is that I play the role of Aunt Eller from the same musical. She gives the advice at the end of this song by singing,

I’d teach you all a little sayin’
and learn the words by heart the way you should,
I don’t say that I’m no better than anybody else,
but I’ll be danged if I ain’t just as good!

😉

The Living Bridge at the University of Limerick.  Looks like a good place to start to "bridge" the gap.
The Living Bridge at the University of Limerick.
Looks like a good place to start.

While I don’t think our difference as as strong as the farmers or the cowmen of Oklahoma, I’d like to think that we can come together much more easily and bridge that chasm more quickly and completely. We all have the same goal, after all–to continue to make technical communications a top notch field and create superior technical communicators. How can we go wrong with a goal like that?

My own view is that more needs to be done to connect academia with practitioners. I know that the STC-PMC, for example, has been very active in the past year working with technical writing students at Drexel University in Philadelphia. They are always looking for more local schools to connect with. I’m sure there are other outreach programs out there, but how many exactly, whether it’s through STC or IEEE or any other professional group out there? I know that I’m going to try to reach out to my own program at NJIT in the next week and see if I can offer any help. What can you do?

What do you think? I know a lot of my readers fall on both sides of this issue, and several straddle both. I’d love to hear what you think, and let’s get the conversation started on this!

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TechCommGeekMom’s New Adventure: Do you DAIR?

Dair Communications launched July 4, 2015.
Dair Communications launched July 4, 2015.

I’ve mentioned on a few occasions that with the completion of my contract at BASF, I would have to figure out what my next move would be.  Job hunting is something that I dread, especially since the region where I live doesn’t have much opportunity unless I go out of my way to travel far to the cities. I’m in a position where I can’t move due to my son’s education for now, so I had to figure out what the best move for me would be. Thanks to my husband’s support, and my mom setting the example for me when I was younger, I decided that perhaps I’d make a go of it on my own. I’m tired of working through agencies or “the man”.

Let's celebrate!
Let’s celebrate!

So, on July 4th, 2015, I officially launched my own business. I figured that it would be appropriate to declare my status as an independent contractor on (American) Independence Day.   While many of you have read on LinkedIn that I’m working as a Content Marketing Strategist for Information Development World, that is my first contract, which started a big before my official launch.

My company is called Dair Communications, and it already has a barebones website that needs a little tweaking (my husband is helping me set the website up, as he’s a developer and wanted to help, as he should).  I chose “Dair” because it’s Gaelic for “Oak“, and I’ll leave it to your imagination what words are evoked when using that description. There are also sentimental reasons for the use of “dair” stemming from my heritage, so it seemed appropriate. The other connotaction is that the word “dair” sounds like the English word, “dare”, so I’d like to think that I’m doing something daring by breaking out on my own, and that I would dare to try new and creative solutions for my clients. Hence–do you DAIR? 😉

Many of my readers have asked me to blog about being an independent contractor. I will do my best! I know that I will be doing a lot to help out with The Content Wrangler blog and Information Development World for the next several months, and I will share some of those projects and observations with you. You might not see quite as many TechCommGeekMom entries as before as I transition into this new adventure, but I’m not going away anytime soon.

I hope you will support me in my new endeavour!

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Win an All-Access Pass to Information Development World 2015! Here’s how.

Image courtesy of @InfoDevWorld
Image courtesy of @InfoDevWorld

It’s great to see so many of my readers are as excited as I am about going to this year’s Information Development World conference. This event, organized by Scott Abel, The Content Wrangler, and Val Swisher, Content Rules, takes place September 30 – October 2, 2015 in San Jose, CA. It’s jam-packed with awesome presentation topics (over 80 presentations, case studies, and panel discussions to choose from), plus eight full-day skills development workshops, and two floors of exhibition space. It’s a content creator’s paradise!

Wouldn’t it be cool if you could attend for free?

You can! Here’s how.
1.Login to your Twitter account.
2.Post a tweet explaining why you should should receive a free ticket to the event. Creativity counts!
3.Include these two identifiers (@InfoDevWorld and #WhyMe) in your tweet.

One lucky TechCommGeekMom reader will win a free All-Access pass to the event. The All-Access pass includes your selection of one pre-conference full-day skills development workshop on September 30 and unlimited access to the conference, October 1 and 2. It also includes light breakfast, lunch, coffee breaks, and snack breaks daily.

Restrictions: The free All-Access pass to the conference does not include transportation costs (airfare, train, car, parking) nor does it include accommodations or dinner at the event.

You can enter as often as you like until 1:00 PM EDT on July 15th. I’ll then tally all the entries, and pick a winner within the next day or so after that!

So what are you waiting for? Commence Tweets……NOW!

(Want to learn more about this event? Check out IDW’s homepage.)