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Am I missing the TechComm party?

STC-Philadelphia Chapter members attending the 2014 STC Summit--including me!
STC-Philadelphia Chapter members attending the 2014 STC Summit–including me!

I’ll come out and say it–I like going to conferences. It’s a great opportunity to learn new information that can hopefully be applied upon my return from the conference. It’s also fantastic opportunity to meet–and later reunite with–tech comm friends whom you’ve previously met either in person or through social media. In the last few years, I found that going to conferences were a great way to truly immerse yourself in the tech comm culture. I’ve said repeatedly that when I’m with my fellow tech comm people, I feel like I’m with my “clan” because I belong with them much more than other groups I’ve been with.

But lately, I’ve started to feel a bit critical about conferences. I’m sure you are thinking, “Why would you be critical about them if you like them so much?”

First, there’s the cost. I know there’s a cost to doing anything, but geez, if it weren’t for waived fees due to volunteering, speaking, or other related work for a given conference, I wouldn’t have been able to go to many of them! It’s expensive! I know that some companies will pay for those travel, accomodation and conference fees, but mine won’t. I’m a consultant who works for an agency. If I don’t work, I don’t get paid. The company where I consult wouldn’t pay because I’m not an employee. So for the days that I’m at the conference, I lose pay (even though I’m doing professional development for myself that they can’t offer), and I end up spending almost the same amount as I would have earned during that time away–and again, that’s even with the waived fees I’ve mentioned earlier.

Second, there’s time. Conferences are usually just a few days, but when they are all over the country, and very few near me, it’s not only the cost to go somewhere far away, but also the time that’s needed to fly somewhere and back. For me going to the US West coast, that’s about two days right there. I applaud those who are coming from farther distances overseas, who can afford and make it over here, as it’s not only a huge cost, but a huge time commitment as well. Again, being an hourly contractor, I can’t take too much time off, or it affects my income.

Third, perhaps I’ve attended just enough in these years, but it seems like the same stuff is being talked about over and over. Like I said, maybe it just me. I know that sometimes topics need to be repeated because there are always new people who want to learn, and there can be a shift in interests. For me, I tried to delve into almost everything, and where my professional concentrations and interests lie…I’m not finding anything radically new. It’s more about reinforcing ideas I’ve learned before or experienced by trial and error. Nothing wrong with that. I also find that while a big push right now seems to making sure that silos are torn down between different departments and tech comm pushing for more visibility in company culture, it’s not exactly happening from my standpoint. It’s hard to be a one-woman army against a global company (although I’m still trying and am happy when I achieve a small success).  Should I be looking at new topics to learn about at future conferences? Maybe. I’ve also attended sessions where it’s something that I’m interested in, but in the end I can’t apply it, which is frustrating. For example, in content strategy, there seems to be a big push into content marketing, and the company I’m working for is still trying to grasp the basics of content strategy, so how can that help me at this point?Like I said, perhaps that’s my problem, and not the problem of the conferences.

Lastly, the best part of conferences is the worst part too–socializing. There were a few conferences recently that I would have liked to have attended. They were within my field, I’d been to one of them before, and I knew lots of the people who were attending. So many of these attendees are people whose company I enjoy very much, both as professional colleagues and as friends. When I go to a conference, it’s a fantastic opportunity for all those tech comm introverts to hang out together, and feel comfortable being themselves with no one questioning them. I know I can always find someone to hang out with at conferences, and I’ve made so many fantastic friends. So what’s the problem? When they go to the conferences and I can’t, I see all the photos and posts on social media about the great time they are having, and well…I feel left out. I know that sounds childish, but it’s true. I don’t get out much as it is, so conferences are a great way for me to get out an socialize with my tech comm friends, and truly enjoy myself in a relaxed atmosphere with people who can talk about life and “shop” and it’s all interesting to me. When I see everyone else going to these events and I can’t, I’m back to being the kid sitting in the corner feeling left out.  I hate it.  Again, that might be my personal issue, but I got the sense that I have some tech comm friends who also couldn’t go to some of these conferences this year had the same aching to be there too, but couldn’t, and felt left out. I know we were missed, as those who attended told us that they missed us–and I appreciate that, but it’s just not the same.

There are SO many conferences during the course of a year between STC local, regional, and national events, as well as independent conferences like Lavacon, IDW, Intelligent Content Conferences, GALA, TC-UK and so many more, nobody could possibly have the time or money to attend all of them.  Heck, so many are popping up these days, it’s even a struggle to choose which ones to attend! Being a working mom, I definitely don’t have time for all of them. The two that I missed this month were not only because of time and money in general, but because of the big project I’m working on at work needs my undivided time during my work hours because of an upcoming due date, and the load of work that needs to be done. I couldn’t break away even if I wanted to unless I wanted to fall severely behind in my work and work weekends and nights once I got home.  Even the few I went to last year had consequences for me going away when I did.

So what’s a person to do? I think the social aspect of it all gets to me the most right now. I truly enjoy the company of technical communicators, and I wish I could spend more time with them. I can’t even attend the local STC meetings for my chapter each month because of distance and time (not so much the cost). Yet, I see several of my tech comm friends always out and about at various conferences during the year, and I wonder how they can pull it off based on the issues I mentioned above?

I’m still grateful for social media to keep me in touch with all these great people I meet at conferences who have become my friends. But I still have to pick and choose conferences, going forward. I might not make it to the same conferences every year, partially because I want to check out new venues and paths. I’ve only committed to attending my local STC chapter’s regional conference so far , but I’m thinking of checking out another this year. I’ll most likely go to the STC Summit, but I don’t know that for sure. I’m thinking of seeing if I could do one overseas (Europe) instead of two on the West Coast, depending on what I can save up and swing financially.  I like travelling, andt I need to expand my horizons a little bit.

In the end, maybe it’s my inexperience that makes conferences tough for me. I’m always wanting to learn new things, and I know conferences do their best to bring new information to the tech comm masses. I can easily say without reservation that I have learned things that I could bring back and made me a stronger technical communicator. But how many can you attend before you feel like you’ve heard something before, or because it comes from people who are WAY more experienced than you, you’ll never completely “get it” or never have a chance to experience what they’ve done anytime soon? This is the frustration that haunts me.  For me, conferences are the best option for professional development, and yet it’s hard to get excited about some of them. Personal burnout? Maybe. Yet, I ache to see my tech comm friends, because I enjoy seeing them so much. It’s a dilemma.

For those of you who have been technical communicators for a much longer time than me, how do you do it? How do you choose? How are you able to work with the time and cost issues, as well as finding conferences that will engage you other than socially? Let’s talk about it in the comments.

 

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Weight Loss is all about content strategy. No, really.

IMG_0178.JPGFear not, TechCommGeekMom readers, I am still here!

I have had an incredibly busy summer. While some places might have a slow-down during the summer, my summer cranked up instead! I’ve been so mentally exhausted by the end of the day that writing or even curating content has been just out of the question. The good news about that work-related mental exhaustion is that most of what I’ve had to do this summer was truly dig into some content strategy with several clients at work, so at least it’s been productive. I’ve now found a free moment while on vacation to see if I can catch up a little bit here.

One of the things I’ve been working on this summer is myself. I’ve been really unhappy with my health, more specifically, my weight. Anyone who has met me knows that I’m a “fluffy mama”, as my son says. It’s been finally time to do something about it, so I’ve been really concentrating on that. I’m fortunate that among those who support my weight loss efforts of eating better and exercising are several of my STC/tech comm friends, which makes it that much easier to bear. At this writing, I’ve lost over twenty pounds this summer (although it doesn’t look like I’ve lost an ounce), and I’m eating very differently (a lot less!) and exercising by walking long distances and by using my stair-elliptical machine like a crazy woman.

One of the things I figured out early on in this change in my lifestyle was that it really is all about content strategy. Yes, weight loss and getting healthy really is all about content strategy. No, really, it is. Let me explain.

The first thing that makes me align weight loss with content strategy is counting calories. Counting calories is like doing an inventory assessment of your content. You have to look at how much food you are eating, and see if you are eating too much, or eating too little. In my case, I was eating too much. I had to learn to cut back, and start doing word counts–I mean, count calories. Part of that assessment also involves figuring out what content can stay, and what needs to go. I figured out that having Ben and Jerry’s Chocolate Therapy Ice Cream had to go, but small amounts of chocolate frozen yogurt could stay. Choosing the right content is part of the process. Yes, I can still have chocolate, but I have to make different choices of which food items would fit into my eating plan. Counting calories is also like keeping within a budget. One is allotted a certain number of calories, and if you go over the allotment, then you have to answer for it. You can balance that budget with cost-cutting measures like exercise, which gives you an opportunity to show what works with your content and what doesn’t work. What foods are providing energy and which ones aren’t? Which ones enhance your calories counts, and which ones don’t? What is providing positive results or negative results? Which tactics are helping you reach your weight loss goal, and which ones are making the process more difficult?

Every single day for the last few months has been a daily task of doing an inventory assessment, keeping within a budget, figuring out the right content that should go into my body, and what would be the best content to make my weight loss work. Managing this content will need to be done on a continual basis until I reach my weight goal (about 65 pounds from now) and proper maintenance of this balance content will always have to be adjusted even once I reach my weight goal, to make sure that the content will help support whatever status my system needs in the future.

Doesn’t it all sound familiar?

Even if you aren’t watching your weight, look at your own health as a content strategy project. You’ll find the similarities in the process amazingly similar. You’ll also find that the content you put in and edit will improve, just like it does when you are writing and editing content.

(For those who are curious, I’m using FitBit and the My Fitness Pal apps to help me assess my daily stats. Call them my personal Google Analytics. If you want to follow my progress or support each other in health goals, let me now and we can connect!)

What do you think?

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Villegas Views: Digital Content is Not the Only Content Out There

convoMy latest post on the STC Notebook is up! The article is a reflection about a recent encounter I had at the STC Summit about a month ago. I’d like to hear your opinion about the question I ask at the end!

Check it out here:

Villegas Views: Digital Content is Not the Only Content Out There

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Villegas Views: 2014 STC Summit was HOT!!

Photo by TechCommGeekMomAnother STC Summit has come and gone, and I got to go again this year, not only as a “veteran” Summit attendee, but also as a first-time presenter.

Check out the article I wrote for the STC Notebook, and see what I thought the big differences were this year:
Villegas Views: 2014 STC Summit was HOT!!

If you attended the 2014 STC Summit, what did you think about it? Comment below!

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Social media is a Dirty Job, and Mike Rowe explains it cleanly.

mike-roweSomeone that I like to follow on Facebook is Mike Rowe. Some of you might know him as the host of the TV program, “Dirty Jobs” and countless voiceovers on other TV programs. He’s an interesting person because publicly, he does his best not to take political sides, and tries to promote the idea that there are a lot of skilled labor jobs out there waiting to be taken, even if they are “dirty jobs”. His big cause is helping people find work, and who can argue with that? He’s the advocate for the regular person doing regular jobs, and living a regular life. He’s incredibly well-spoken, and as such, he’s a compelling speaker (look up his TED talks).

Today he posted something on his Facebook feed which I felt incredibly compelling, and shows the power of social media at its finest. Many of these reasons are what I find to be the best about social media in general, not just about Facebook.  Read Mike’s entry below, as it was posted on his Facebook page. Continue reading “Social media is a Dirty Job, and Mike Rowe explains it cleanly.”