Tag Archives: direct marketing

Online Student Again! Part 10: 5 Ideas to Transform Your Digital Marketing

Posted on April 5, 2015 by TechCommGeekMom

I’ve finally finished the last module of the Rutgers online course on digital marketing! In some respects, it feels like I just got started, but in other respects, it feel like I’ve been doing this a LONG time, and I’ll be … Continue reading →

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Posted in Uncategorized | Tagged Agile, Big data, brand awareness, brand recognition, campaign, content strategy, Conversion rates, digital literacy, digital marketing, direct marketing, Distance Learning, DIY education, e-learning, education, edupunk, elearning, getting subject matter experts involved in marketing, Harry Potter, higher ed, higher education, influencers, iPad, IPhone, Klout, Learning, m-learning, Marketing, marketing message, Mike Moran, mlearning, mobile, mobile learning, Online Teaching and Learning, Professor McGonagall, responsive to customers, reverse mentoring, RFID, Sales, smartphones, SME, SMEs, social media, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, traditional marketing, transformation, Twitter, waterfall | 2 Comments

Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

Posted on April 5, 2015 by TechCommGeekMom

Anytime I think of any kind of tech comm analytics, I don’t think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at … Continue reading →