If you’ve ever worked in UX or CX or content strategy, this is an article for you that you can relate to. I know having worked and/or dabbled in content strategy, UX, and CX, many of the scenarios presented in this article were things I experienced and was frustrated about to no end.
See if you relate to this article as well, and include your comments below.
Simple A’s Maxwell Hoffman happens to be a good friend and mentor of mine. I’m lucky and honored to have him as one of my cheerleaders. Maxwell recently wrote and excellent article about structure and semantics for context in content for Simple A’s blog and for the ISTC.
His article starts, Content becomes intelligent, flexible, and capable of scalable personalization through structure and semantics.
Content drives customer experience (CX). In order to achieve optimal CX, we need the ability to manage multiple variations of content components that are dynamically assembled as relevant experiences, based on the context of the customer’s touchpoints. We need the ability to create a content component once, then reuse and deploy it many times, in many ways. This requires structured content with an intelligence shaped by semantics.
Structuring content within a well-defined content model makes content scalable, reusable, adaptable, and measurable. We cannot create real-time, personalized conversations at scale without structured, intelligent, semantically rich and truly accessible content.
He continues the article breaking down how we can create content models based on reusable content (do I hear DITA?) and how we model content has direct impact on user and customer experience. This is the foundation of intelligent content, if you think about it.
It’s a well-written article, and I highly recommend that you take a look at it.