Posted in Uncategorized

Content in the Age of Coronavirus

Man watching TV intensely Welcome to day 4-ish of my self-quarantine from the coronavirus pandemic. I say 4-ish because I went out on Sunday, but once I came back, I’ve stayed home every since. I went for a walk with my husband around the neighborhood yesterday for a little bit of fresh air, but now most of the weather is expected to be wet and soggy for most of the next week, so other than a doctor’s appointment that hasn’t been cancelled yet, I plan to stay indoors.

This post was inspired by something that I just watched on Twitter. Normally, I don’t watch Jimmy Fallon and the Tonight Show much (we’re more Late Show with Stephen Colbert people), but I saw he had posted a “home edition” post, and I was curious. I didn’t watch the whole thing, but he said something in his conversation with Lin-Manuel Miranda in passing that perked my ears up. He mentioned that right now, it’s “all about the content”.

BAM!

In the conditions that all of us are in right now, with most of us on self-imposed quarantines, many don’t know what to do with themselves if they aren’t doing their work from home or helping their kids with schoolwork. Being generally sequestered indefinitely, they yearn for content to keep them abreast of what’s going on in the world as well as something to entertain them to help pass the time. Many business-related companies that have means of broadcasting through webinars or the like are already taking advantage of this, and trying to help the “cause” of needing content to help people get through these times. So many people are not used to staying at home for long periods of time, unless they’ve been seriously ill, or snowed in from a blizzard or other natural disaster. Perhaps because I’m a bit of an introvert, and I’ve worked from home for a long time, I’m used to staying home and not going out for long stretches of time. I am a natural couch potato–my mother used to criticize me for it, but I’ve always loved watching TV to watch all the comedies, action shows, and documentaries I could. I swear half of my knowledge comes from pop culture from those years of intensely watching TV from the 1970s-1990s especially.

So, this is an opportunity to either appreciate the content that is out there or start creating your own. I’ve been watching documentaries, movies, and TV shows that were on my watch list for the longest time, and I’m starting to read some books again. At the same time,  I’m working with my programming chair/vice-president of the STC-Philadelphia Metro Chapter and another STC person on creating other content and events to go on virtually in the coming months.

Now, you might think that you need to have fancy equipment and lighting and audio to create content. Nope. Heck, this blog post is content. It’s taking up some of your time, and giving you something to think about, doesn’t it? Additionally, it’s not about the “bling”. Again the point is the content itself. What is the big message? What value does the content–whether it be text, video, audio, or whatever–have? Does it need to be “perfect” in order to get that main message through? In my opinion, it doesn’t not have to be glitzy. It’s nice when it is, but it doesn’t have to be. All content, as we’ve been told by content marketers, is about storytelling. Yes, that procedure manual you are writing or those instructions that you are writing as a technical writer are still telling a story. Any kind of entertainment we watch right now is content and it’s storytelling. Content storytelling comes in infinite forms, after all.

Photo of TechCommGeekMom and hubby walking in their neighborhood.
Here’s my contribution. Here’s a photo of me and my husband taking a walk around our neighborhood. It’s usually this quiet around here for the most part anyway. We didn’t stay six feet apart for long!

What kind of content are you either going to consume or create today? For me, it’s watching a mini-series on Hulu, then watching Star Trek: Picard and the Ready Room later today. I might create some storytelling by submitting my resume to another job opening. I know I’ve definitely been having conversations via social media and instant messaging with friends and family during this time. For me, most of this is generally the same as usual–I fill my life with content. Content is storytelling, but it’s also how you fill your life with experiences. Going out for a walk to get some fresh air is still absorbing content–you are using all your senses to create your story of taking that walk outside. You can translate that into further content by either video recording that walk, taking photos along the way, or writing about it later. No matter how it’s processed, it’s content.

So, while it’s frustrating to be sequestered for this long, we all know it’s for our own health and for the greater good of the PLANET. Coronavirus has definitely hit my area, and with my bad asthma, I’m hesitant to leave the house–other than a neighborhood walk–for anything for the most part. I know a lot of people are having a hard time with this, but we really are in this together. My recommendation is to concentrate on the good content that is out there. Be aware of the “doom and gloom” to be educated, but focus on the better stuff. Pay attention to how others are helping each other. Look at the content that people are putting out to ensure that you are recognized, loved, helped, and that your mind is staying active. Watch webinars and video conferences. This is a great opportunity to hone your verbal and written communications skills because working from home involves better communications skills than when you are in the office. Appreciate and enjoy all the entertainment and education that the media offers. You know I learned how to cook better over the years from watching a lot of the Food Network? My husband I have learned a lot about DIY projects and real estate from watching HGTV. It’s an opportunity for you to read all those books that you’ve been collecting to read and “will get to eventually”. This is time to spend with your families. This is a time to break out your creative side and draw, paint, knit…whatever. Learn to exercise at home doing something different–there are plenty of “dance parties” and yoga classes online where you don’t need equipment. Use this time to absorb content that will help you be a better person when you emerge from the quarantines. It will help distract you from the doom and gloom. Contribute content when you can, even if it’s a one-to-one instant message conversation with a friend, or an email. I know an email checking in on my parents lifted their spirits that I was checking in on them. Or heck, a blog post. 🙂

It’s all about the content right now. Learn to absorb and appreciate what’s out there right now that we can use, and help contribute positive content to share.

What are your thoughts? Include your comments below.

Posted in Uncategorized

IDW looks like an awesome event–can’t wait to go!

"It's just a dream to go to Information Development World, so I can learn more about content strategy! C'mon gang, let's go!" says Barbie.
“It’s just a dream to go to Information Development World, so I can learn more about content strategy! C’mon gang, let’s go!” says Barbie.

Last year, I was really disappointed that I couldn’t go to the inaugural Information Development World (IDW) conference in San Jose, CA.  I knew, since it’s produced by The Content Wrangler and Content Rules, that it would be a top-notch event. After reading all the reviews and commentary from my friends and content strategy colleagues about how great the event was, I was even more disappointed that I wasn’t able to go.

But it’s different this year! This year, I’M GOING! I’m pretty excited about this, because I know this is a conference that is definitely geared towards content strategists who are like me–someone who not only does content strategy, but also does content management, web design, user strategy, works with customer experience, and has a love of localization and globalization issues as well. Of course, the event is also covering other topics like content marketing, data and analytics, digital publishing,  and content engineering. The point of this conference is to help those who touch content in any way, shape, or form and want to enhance the customer experience through content experiences.  Sounds like my kind of conference, as if it was custom-made for someone like me who is still building her content-based career!

I like that there are several workshops and presentations–80 in all–to choose from. I’m sure there will the dilemma of which ones to choose at a given time slot! While looking at the IDW schedule as it’s posted at this writing, there are several sessions I will have a hard time deciding between that I’d really like to see. For example, how does one decide between Work Smarter Not Harder – Remove the Guesswork from Content Creation and By the Numbers: Making the Case for Reuse Based on Facts during the same time slot? Or how can this former Barbie aficianado miss the Mattel Case Study: Maintaining Barbie’s Brand Fidelity Region to Region presentation?  I know I’ll have to make some tough decisions between a lot of excellent topics that I’d really like to learn more about. The fortunate thing for all those who attend is that this group of presenters is the “cream of the crop”. I’ve seen several of the presenters and workshop instructors in action before, so I know that this will be time well-spent, and I will come home with my head buzzing with many great ideas and new concepts to digest!

The main focus of IDW is customer-centric–which is something that will help a lot of information developers. Having originally come from a customer service/client services background before I entered the IT/techcomm world, I tend to have a better understanding than most people, so it comes a little more naturally to me. Today, content strategy really is all about personalization and making content speak to customers in a way that it feels like the content is talking to each customer specifically. That’s not an easy task. The goal of IDW is to help everyone get a much better understanding of how this is done, and how to make it work most efficiently so that content works for you, not against you. How could you not want to learn about that?

I’m not going to miss out this year. I’m going, and it would take a lot to stop me from going. There’s too much to learn and great content strategists to meet–why would I pass this up again? I’m not making the same mistake twice! It’s a fantastic investment in ME and what I can bring to my clients.

Have you registered for IDW yet? If so, great! If not, what are you waiting for? Register today!

You can find out more about IDW by visiting their website at www.informationdevelopmentworld.com