Tag Archives: Big data

Online Student Again! Part 10: 5 Ideas to Transform Your Digital Marketing

I’ve finally finished the last module of the Rutgers online course on digital marketing! In some respects, it feels like I just got started, but in other respects, it feel like I’ve been doing this a LONG time, and I’ll be … Continue reading

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Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

Anytime I think of any kind of tech comm analytics, I don’t think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at … Continue reading

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Online Student Again, Part 6: Personalized Digital Experiences–Oh boy. Almost creepy.

When I started the next unit on personalized digital experiences, I wasn’t quite sure what to expect.  In short, my initial guess that it had to do with the tech comm mantra of “know your audience” was right, but that’s … Continue reading

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