Tag Archives: Big data

Online Student Again! Part 10: 5 Ideas to Transform Your Digital Marketing

Posted on April 5, 2015 by TechCommGeekMom

I’ve finally finished the last module of the Rutgers online course on digital marketing! In some respects, it feels like I just got started, but in other respects, it feel like I’ve been doing this a LONG time, and I’ll be … Continue reading →

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Posted in Uncategorized | Tagged Agile, Big data, brand awareness, brand recognition, campaign, content strategy, Conversion rates, digital literacy, digital marketing, direct marketing, Distance Learning, DIY education, e-learning, education, edupunk, elearning, getting subject matter experts involved in marketing, Harry Potter, higher ed, higher education, influencers, iPad, IPhone, Klout, Learning, m-learning, Marketing, marketing message, Mike Moran, mlearning, mobile, mobile learning, Online Teaching and Learning, Professor McGonagall, responsive to customers, reverse mentoring, RFID, Sales, smartphones, SME, SMEs, social media, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, traditional marketing, transformation, Twitter, waterfall | 2 Comments

Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

Posted on April 5, 2015 by TechCommGeekMom

Anytime I think of any kind of tech comm analytics, I don’t think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at … Continue reading →

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Posted in Uncategorized | Tagged A/B testing, actions, Alexa, Amazon, B2B, B2C, BarnRaisersLLC, behavior metrics, Big data, channels, Compute.com, content strategy, Conversion rates, customer engagement, digital literacy, digital marketing, direct marketing, Distance Learning, DIY education, e-learning, education, edupunk, elearning, gains and investments, Google, Google Analytics, Google Trends, Google Webmaster tools, HubSpot, Joe Gollner, Key Performance Indicators, keywords, KPI, KPIs, Learning, m-learning, management, Mark Lewis, Marketing.Grader.com, mass marketing, Methods and Theories, metrics, mini MBA, mini-MBA certificate, mlearning, mobile, mobile learning, return on investment, Rob Petersen, ROI, Rutgers, Rutgers University, Site search, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, testing, web analytics, XML Metrics | 9 Comments

Online Student Again, Part 6: Personalized Digital Experiences–Oh boy. Almost creepy.

Posted on March 8, 2015 by TechCommGeekMom

When I started the next unit on personalized digital experiences, I wasn’t quite sure what to expect. In short, my initial guess that it had to do with the tech comm mantra of “know your audience” was right, but that’s … Continue reading →