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An American in Ireland: An experience in globalization and localization

TechCommGeekMom in front of the main building at the National University of Ireland (NUI) at Galway.

I’m now back from my 10-day trip to Ireland, and it was certainly an adventure. While there are parts of the US that have bilingual signs around due to the large Hispanic populations in areas, I think I had gotten used to hearing Spanish enough that I don’t think much about it. (I do live in a bilingual household, thanks to my Ecuadorian husband, after all.)

So it was interesting to be in a European country for the first time in about 15 years and making adjustments to both a different version of English, as well as listening to another language I had never really listened to before!

Since Ireland is a former British colony and it’s so close to Great Britain, I had to turn the “British English” switch on in my head. Using that tactic certainly helped to bridge the gap of my understanding of people and things around me. While it’s practically a sin to compare British English to Irish English, since the two islands are so close together, the language similarities are enough that you can’t deny the connection.  It’s little things like asking where the “loo” is, or seeing a sign at a store saying they are “stockists” (versus Americans saying “dealers”), or that instead of “Help Wanted” signs, you see “Required”. It’s these little nuances that you find to be important to know what people are talking about.

A sign on one of the lawns at NUI-Galway. Notice that the Gaeilge is before the English, and that this seems to be a universal rule at many college greens!

I spent half of my time in Dublin and half my time in County Galway. The famous Irish brogue isn’t that strong in Dublin, but it’s certainly stronger as you move westward. What makes much of it stand out is the pronunciation of English words with the “-th” in it. For example, the number after “one, two…” is “tree”, not “three”. It takes a little getting used to hearing, and I’ve had to stifle a giggle now and then, but you get used to it. There are a few slightly rolling “R” sounds as well, but they aren’t as clear as those “tr-” sounds. Otherwise, at least in Dublin, the accent is not that strong. You could easily mistake someone (until you hear some of those slight nuances) for being American, as compared to a London/British accent.

In Galway or the Aran Islands in western Ireland, which I spent the other half of my visit, the Gaeilge (Irish language) brogue was much stronger, and my listening skills were truly put to the test. I made sure that my flat American accent was as crisp and clear as possible as well, to make sure that I was understood and didn’t slur my words as much as I would if I was back at home, although it was easy for me to slip into a slight brogue myself.

Gaeilge is an interesting language, because for the first time in my life, I couldn’t figure out the phonetics or understand bits and pieces of it. I suppose that since it’s not a Latin-based or Slavic-based language like those I’ve studied (but never quite mastered) over my lifetime, I had nothing to compare it to. One thing I’ve always tried to do is pronounce another language decently enough not to be laughed at, and usually I can do this with Spanish, French, Polish, Russian, or some other common European languages. But Gaeilge–forget it! I couldn’t figure it out at all.  My favorite example is from travelling on Irish Rail. As we approached each stop, the speakers would announce the arrival in Gaeilge first, then in English. I swear that “Iarnród Éireann” (which means “Irish Rail”) sounded like, “Here nor there” every time I heard it, which I thought was ironically kind of amusing.

The Spanish Arch in Galway.
The sign above the arch reads:
The Spanish Arch

Through the combination of trying to employ my British English and attempting to understand some Gaeilge, I was able to navigate around Ireland without any significant issues. But I also found that culturally, Ireland is trying to still find its identity. I know there has been a very big movement nationally to bring Gaeilge and Irish culture back into predominance, especially with the 100th anniversary of the 1916 revolution just a year away. But at the same time, as a former British colony that played a huge part in British history and has a very long love-hate relationship with the country, the British influence was still rather clear. So, I think Ireland is still trying to figure out if it likes being a former British colony, especially since it still imports many of its goods, stores, and media from Britain, or if there is still a huge grudge against them. It was hard to tell sometimes.

This was a great opportunity to put my views about localization and globalization into practice as a content strategist. I know that the lack of good navigational signage was another thing that was lacking–I couldn’t find my way around if it weren’t for my handy-dandy iPhone with me helping me with maps and directions! Even so, when there were signs, most of the time they were rather clear, which was refreshing to see.  I was glad for that.

I will be returning to Ireland in July to attend the 2015 IEEE ProComm in Limerick. Having been through Ireland now, I know the “drill” and have a better idea of what to expect when I arrive in this new town. I know what to ask and look for to satisfy my needs. It makes me want to visit more countries, and see how they handle localization and globalization issues with signage and other media. I think it’d expand my knowledge to be something that I’ll better understand going forward, especially with English-language countries. After all, this was a trip that definitely proved that all dialects of English are not alike!

What do you think? Should English-language speakers try to homogenize the language more for better understanding? Put your comments below.


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Blast from the Past – Volume 1: The First American Technical Communicator?

Today’s entry from the TCGM grad school archives is from April 2010, when I was still a tech comm fledgling. Note the reference to Walter Issacson towards the end of the entry. His name might be more familiar to us now, as he is the official biographer of the late Steve Jobs, and whose book came out just after Jobs’ death last fall.  I have always been a history geek, so it was fun to try to make this connection back then (and I still stand by it!)

So what do you think…would ol’Ben here have been an m-learning advocate? Knowing his love of communication and technology, as well as his avid promotion of literacy and education, methinks he would’ve totally supported it!

Benjamin Franklin On a night when I finally felt mentally and physically exhausted enough to take a break, I found my husband channel surfing on TV. (Now that we have an HD-TV, he’s on it a lot more than he used to be.) Among the channels that he does like to watch– and I do too, is the History Channel in HD. Last night, I think the show was Modern Marvels, and they actually had the whole episode dedicated to the works of Benjamin Franklin. Now, I’ve always had a slight soft spot in my heart for Ben Franklin, ever since I was in about third grade, and read my first biography about him, and knowing that he had strong ties to Philadelphia, which is the city I most associated with when I was growing up (even though I lived halfway between New York and Philly, Philly has family and that was the “culture” I was oriented around.) This was recently revived with a trip to the Franklin Institute with my son.

Anyway, I didn’t catch the whole show, and of course, my husband would be channel surfing during commercials, but from what I was catching of the program, which was towards the end of the episode, they were talking about Franklin being ahead of time on many levels–which he was–and how he was a big player when it came to eighteenth century communication and science. We know that Franklin was the one who was a newspaper printer, a philosopher, a statesman, a politician, and a scientist. But the thing that ties all those other elements of this post-Renaissance man is that he was a writer. He was a prolific writer, in fact, writing everything from the contents of the Pennsylvania Gazette, to books about philosophy, and writing letters and documents that helped to form the United States and its diplomatic ties. He also opened up the first public library in the United States, specifically the Library Company of Philadelphia, whereby patrons could join for a small fee and share the books in the library, for the purpose of learning and being able to exchange ideas.

The  author Walter Issacson, who wrote a biography about Ben Franklin, was one of the commentators, and he was saying that if Ben Franklin lived in this day and age, he’d be loving it! With this being the digital age of email, computer communications, cell phones, Twitter, etc., Franklin would’ve been totally in his element, as he was all about the latest in science and communication, and for a guy in his time, he was on the cutting edge of such things. Part of a segment I saw talked about how Franklin was the first one to help devise the concept of watermarks and other security devices to protect the manufacturing of money, some of which are still used today.  It was also mentioned that if Franklin had a new way of doing something or a new invention, he always shared his ideas and how he did them, with the exception of this currency security printing method, understandably.  So, that makes me think that perhaps with all the cool inventions and discoveries he made, and considering that he was both a scientist AND a writer, that sharing that information made him the first American technical communicator.

What do you think? It’s a pretty good theory, anyway. 😉